Why I might not leave Willis my business after I shuffle off this mortal coil

A question came: “OK right to the money shot! How and or are you setting up your world to hand over to your kid that you are building or will you have him explore and build his own world? Wicked thanks” The answer: Willis will be required to prove he can build his own business, with what I teach him, whatever that may be or look like, in order to inherit Email Players and the rest of my businesses, IP, trademarks, books, courses, any of it. Otherwise he won't respect it. And if he doesn't respect it, then that could mean there is also a decent chance he will likely squander or possibly even invert it if he doesn't respect it - and not grow it bigger & better than I will have done by the time I join the choir invisible. Letting spoiled heirs who just want to cash out take over is how you get Rings of Power... Frankly, I'd rather it all go into public domain than it be shat on or profaned like Disney's and Tolkien's heirs have done to their legacies. Obviously I'm not Disney or Tolkien. But it happens to many other smaller businesses and is all relative. Bible scholar EW Bullinger observed (in the appendices of the Companion Bible) how the grandchildren seem to be where things tend to go wrong. Like Enos (grandson of Adam when men began to “call upon” — translated “profane” — God) and Jonathan (grandson of Moses and the first idolatrous priest) and Rehoboam (David’s grandson who did evil), etc. This ain’t a Bible lesson, so no need for the reply guy nerds to @ me with exegesis. Point is this: Historically it often does seem like the grandchildren kill legacies a lot of the time. Or, at least, begin the destruction of said legacies because they didn't sweat, bleed, suffer for it and it was all just handed to them. And thus Willis will be taught all this to make sure HIS children also come at whatever inheritance he leaves them correct as well. A foundation has to be laid before a solid structure is built, after all. That means Willis will have to go through trials by fire. He will be taught my ways, but not just be willy nilly handed my business. Stefania will also be teaching Willis her business which is, in many ways, more practical for the civilizational downturn & shift than info publishing that Willis will likely be living through 30+ years from now anyway. More: Willis will also be learning & benefiting from Options trading. Low Stress Trading is now one of the businesses I have ownership in and so he will be taught that as well when he's old enough. So until then, we’re using the info that Troy Broussard is teaching and, in some ways, he is pioneering about Options trading. I tell him all the time this is what he was born for. I’ve never seen this guy happier and more excited than he is at Options Trading. And I daresay a lot of his students would agree. Troy is also helping his own children with this, too. In fact, he fully expects his 9-year old (who Troy helps trade already via a custodial account) to have a million dollar retirement up and running by the time he graduates high school at the rate his account is growing that he’s set up for him, is currently helping him trade, and prepping for him to start taking over when he's old enough to do it himself. Exciting times for those in the know. Frightening times for those who aren’t. If you want to be one of the “in-the-knows” then here’s the deal: If you buy Troy Broussard’s Low Stress Trading offer with the RefCod below before Sunday 10/20 at midnight EDT I will send you a copy of my next book (about World-Building) called: “ParaSELL Universe” It’s a compilation of the following Email Players issues: October 2020, December 2020, April 2021, July 2021, September 2021, January 2023, February 2023, August 2023, September 2023, and November 2023. And these issues collectively show how to create an alternate reality & marketing “universe” for your business where you’re king & customers/clients potentially buy simply because you decree it. This phenomenon is based on the twin concepts I’ve pioneered of: * World-Building and... * Sixth-Generation Marketing Warfare The latter is where selling can be done well before anyone sees an offer or before a product is even created — and with a lot of the selling potentially being done by that company’s fans & customers (as well as its haters & trolls)… without those customers necessarily even being aware of it. This will be my most expensive book after it launches at a discount next month. But it’s yours free if you buy Low Stress Trading with RefCode SETTLE at the link below by the deadline. I got three links if this is of interest to you. Link #1 — is to sign up for tomorrow’s live, free training on how Low Stress Trading works in “real time”, see Troy’s bare nekid account, and see how he does his thing, ask questions, even outright badger him if you choose to prove he’s telling you the truth (go ahead and do it, he WANTS you to try to stump him)… [( Link #2 — is to the Low Stress Trading TrustPilot reviews. I cannot legally vouch for any of the claims there, of course. And many are so surreal the three attorneys we hire telling us we can’t really use them as-is in our marketing, but you can read them independently on that site: [( Link #3 — is to the sales letter for my ParaSELL Universe book (order button disabled) I will send you if you buy before the deadline… [( “3 links in an email, Ben???” Yes, I am breaking all kinds of my own email “rules” here. But it’s important you make an informed purchase. Tomorrow’s live training is at 5:00 EDT / 4:00 CDT / 3:00 MDT / 2:00 PDT NOTE: If you end up buying the offer, use RefCode SETTLE on the order form. Otherwise, you will not get the ParaSELL Universe book bonus. Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA