The secret of the $995 PDF eBook

One of my main “inspirations” for selling high-ticket books, newsletters, and other content was the late, great marketer: Jim Straw Jim Straw was a true entrepreneur. He did it all — from owning a bank to owning an import/export business, to online affiliate marketing which he was exceptionally good at. And I remember the offer that flipped me to the Straw-side of the Force: His $995.00 eBook. 160-pages, pdf, nothing physical or particularly meaty. And last I heard (hearsay, but I believe it), he moved 12 to 15 copies per month. And he moved those copies with only a butt-fugly plain text sales page, daily emails, & PayPal. No printing or fulfillment costs. No shipping headaches, and no hard costs. He also did not offer refund guarantees, either. And he sold them offers with the smooth confidence of a true professional, without flinching, apology, or explanation. It just don’t get more efficient than that. How did he “get away” with all that? There were a lot of things he did. Now, I knew the guy personally. And I can’t say for sure what was going through his mind when he sold his obnoxiously high priced eBook. But I do believe he was tapping into at least one part of the approach I talk about throughout my new “Count of Content” book, that I have been using for many years to sell content for as much as 5, 10, even 100x what most other content creators would probably sell their content for… and with customers not only glad but sometimes even eager to buy it. This is the kind of info that separates the boys from the girls in content creation. It’s also, I believe, the kind of info that can come in especially extra handy if the wine aunts and wine moms vote in Kamala and her idiotic economic policies... ramping up the economy's destruction higher, further, faster, baby. If/when that happens selling on price'll be a terrible death box to sell in. Almost impossible to get out of for many businesses once inside. Thus the importance of selling on a high price. That’s the kind of content I specialize in creating & selling. And “The Count of Content” book explains the psychology behind the approach I take — that I believe most any other business who reads it, applies it, and plays around with it can use as well. Deadline to get it at the launch discount ends in less than 45 minutes from now. (From when I am sending this.) Frankly, depending on when you’re reading this, it could already be too late. So procrastination ain’t your pal in this case. One last time, here are the details: This nearly 250-page book primarily consists of the December 2021, July 2022, November 2022, October 2023, and this past April & May 2024 Email Players issues. So if you have all or some of those you will have to determine if you want to buy this book or not. It is also on sale this week until tonight Friday 10/11 at midnight EDT during the launch at a $300 discount off the listed price. You can read about it here: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA