Persuasion secrets of the King of The Crossroads

Since it’s Halloween-month let's talk about the TV monster Villain: Crowley. Crowley being the King of Hell/King of the Crossroads (the #1 crossroads demon salesman who sells people their greatest desires in exchange for collecting their souls in 10 years) from the old hit TV show “Supernatural”. He is easily one of my all-time favorite TV Villains. And, there are many business lessons he teaches. For example: * Master salesmanship — Drawing upon the same persuasion methodology used by the late Bernard Baruch (called “The Most Persuasive Man Of The 20th Century according to the great Gary Bencivenga)... Crowley finds out what people want, and shows them how to get it. And he does it in such a way that he bypasses all reason, rationality, and, yes, even price resistance. (i.e. whatever they want in exchange for their souls) * Branding — Crowley drinks his alcoholic beverage of choice out of a glass with an umbrella and a devil’s pitchfork, and the number 666 and a devil emoticon pops up on the phones of people he calls. * Ambition — In the span of 300 years… from his mortal death to his soul burning in hell, to it being twisted into a demon, Crowley rose up through the ranks to be the top crossroads demon salesman (and king). Then, later, he seized the title of King of Hell as soon as the position opened. Considering there must be demons with hundreds, if not thousands, of years of more experience being a demon than him, that’s no small feat… * Diligence — You could say he’s also the King of Gary Halbert’s “Operation Moneysuck” — as he does only the tasks only he can do, while delegating the rest to his minions and, in some cases (without them knowing) his enemies. * Integrity — His love of loopholes notwithstanding, Crowley is also the King of Consumer Confidence, making sure his crossroads demons hold up their bargains with mortals, and violently torturing those who don’t. After all, if word got out that the crossroads demons were reneging on their deals, why would any humans even entertain the idea of doing business with them? * Loyalty — Crowley is loyal to a fault to his joint venture business partners (and even his treacherous witch mother who tries to use, manipulate, and kill him), even as their moronic incompetence and bad decisions put his own operations and machinations in peril. * Visionary — Crowley’s first act as King of Hell was to upgrade hell — including turning it from a torture chamber to an endless waiting line souls never get to the front of for eternity. Although that later gets tossed to the side, the fact he was thinking that far outside the box is impressive, to say the least. Crowley has many more valuable business attributes. But, that doesn’t mean he’s without his flaws. Like, for example, he sometimes shows very little patience. Especially for a king. And, frankly, I doubt he’d have made a very good content creator. Very verbose in his writings. And coming from me - the run-on sentence king - that is saying something. In fact, his contracts were so long they could stretch from wall-to-wall in a big room. All he would need is a little guidance on how to create content people look forwarding to engaging with and buying from. That is why it’s such a pity our USPS, UPS, and FedEx workers are such poosies they won’t make the trek downstairs to deliver a signed copy of my new Count of Content book to him in hell, in his throne room. Too bad for him. As for you? If you want in on it during this week’s launch here are the details: This nearly 250-page book primarily consists of the December 2021, July 2022, November 2022, October 2023, and this past April & May 2024 Email Players issues. So if you have all or some of those you will have to determine if you want to buy this book or not. It is also on sale this week until Friday, 10/11 at midnight EDT during the launch at a $300 discount off the listed price. i.e., $400 vs the $700 it will go for after the launch. You can read about it here: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA