The email industrial complexity

Email Players subscriber Zac Garside spanks the needlessly complex ESPs: === Slowly but surely beginning to migrate my email copy clients over to BerserkerMail... Started today with a client in the farming niche. I used to "plead the fifth" on what platform to use because I didn't want to deal with the hassle of migrating clients over to a new one. But alas... The hassle of dealing with my clients' EXISTING ESPs is proving to be far worse with feature creep, deliverability nonsense, the amount of time it takes to load and send a single email. It's all bonkers. So I'm now requiring new clients to get a BerserkerMail account in order for us to work together. This is the way. === In my totally and ruthlessly biased opinion… I agree. But Zac ain’t the only one taking the BerserkerMail challenge. Email Players subscriber James Carran wrote this to his email list recently: === BerserkerMail has far fewer "features" than Beehiiv. But it's got far more built-in controls. And controls are what I want from my daily mailing software. After all, I'm mailing every day. Sometimes multiple times a day. Mistakes happen. But I've never had one (apart from minor typos) actually go out to everyone in this software yet... Some control somewhere has always caught it. Write it, send it, no need to worry about silly things like links because it's smart enough to stop me being stupid. Plus, when the inevitable technical snafus hit, I'll get incredible support from people who know what they're on about. I'm currently working with Beehiiv support on a technical issue with ads and their only suggestion so far has been to break the law... ...more on that another time. === What’s going on over there at these other ESPs? Whatever it is, it doesn’t sound pleasant… On another note: After writing about email list-building recently, I got asked about what to do if you have a neglected, dying, or even outright dead list of leads. Is there a way to salvage them? Grow them? Maybe even breathe new life into a dead list’s precious nostrils? Why, yes, there is. At least, potentially. And you can hear how at the BerserkerMail YouTube channel: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA