NPC maxxing

One of the more amusing ironies I’ve witnessed since the day I hopped back on Twitter in early 2023 after 5 years away is: Everyone accuses everyone else they disagree with of being an NPC. i.e., non-player character Someone who has no independent thought, just follows the crowd, parrots the corporate media and "experts" as if that makes them learned (often the opposite), and has no real individuality or critical thinking despite claiming to. And yet a lot of the same people on twitter barking "NPC!" at each other — in lockstep unison — often use the exact same language and metaphors and buzz words making them all sound exactly alike. Here are just a few of my favorites: * Few * Next level * Maxxing * Based * IYKYK * Tell me you ___without telling me you ___ * Can confirm * Many such cases * Built different * Fight me * AF * Lesson there * Your ancestors would be ashamed * Anon * Make it make sense * Woke up and chose violence * LFG * Banger * Skill issue * You___, I ____. We are not the same. * Hot take * Unpopular opinion * NGMI * Never forget what they took from you * You don't hate the media enough * I’m never deleting this app * I think about this a lot * Hope this helps * Raw dogging * *checks notes* There are many more. And there is certainly nothing wrong with using any of the above, by the way. I am not even mocking it. Frankly, I am sure I have used at least a few of them myself at some point. I mostly just have a strange fascination with observing the hierarchical effect Twitter has with its current crop of influencers and their followers. I’ve even contributed a few terms of of my own to the mix that I reuse like the word "goo-roo" I invented waaaay back in 2009. I see everyone using it, all over the place, and it pleases me to see it. It's one of the few cookies I've added to the cookie jar of knowledge of the direct response industry. Although it's admittedly probably more of a crumb than a cookie. And very insignificant in the grand scheme of things, but I will take what I can get.. So I am just a guilty of this happening as anyone probably. Few. All right enough. I actually do have a copywriting point to this. Especially since, the copywriting community as a whole are mostly NPCs from what I can tell. Total conformist goo-roo fanboy and fangirl types. It’s one reason I started disassociating from the copywriter community back in 2018. Copywriters are supposed to be rebels, and outside-the-box thinkers. But all they do is parrot the same, tired lines to every question, thought, or idea — like “test!” or “quit guessing!” or “you can’t measure what you don’t track!” and other banalities that, while not totally false, are not totally true either, in as much as they simply are not relevant to more and more online marketers who have smaller lists and/or audiences. I am sure it all sounds good in a listicle though, probably. Here’s another I heard recently, that I admittedly have never heard before: “One word I keep hearing professional copywriters use sometimes very subtle is the word ‘dimension’. Rarely anyone ever dives into what it is and how to use it in selling. What is dimension and how to we use it effectively in copywriting.” Reminds me of 10 or so years ago when everyone was saying things like: “brand disruption!” or… “Blind claims” Everyone has a name for everything. And often it’s just a take on something that is as old as the Sears Catalog. Whatever the case: I address the answer to the word ‘dimension’ specifically in the upcoming October Email Players issue. I don’t spend hardly any time/space on it, though. Because what the word/term means is not nearly as important as the reasoning behind why I could not possibly care less about it. Instead, I teach ideas like this inside: * A clever way (I first heard back in 1998 in an MLM training from a sales genius) to ‘hack’ your brain into becoming more successful, having a bigger business, being more influential, or whatever your goals are. * The case for purposely looking like an asshole to all your friends, loved ones, and business peers. (Especially useful and profitable if you’re a hopeless people pleaser, and you know it’s hurting your business, your income, and peace of mind.) * A powerful merchandising secret (used for decades by the billion dollar retail store industry) that the late, great Gene Schwartz used to create some of his most memorable and profitable ads. * A “crash course” on how to set up your merchant accounts on rotation… with no one account getting all the sales, staying off radars during launches, and protecting your business from being shut down by a nervous Nellie bureaucrat if you make too much money too quickly. (I also show you the exact services I use… a guy you can contact right away to get the ball rolling who also can help coach you through chargebacks… the ideal number of merchant accounts to have… the exact best time to shop for a new merchant account… and where to find people to help you with the tech side if you are not comfortable doing it yourself. This one part of the October issue alone can potentially be worth 100... maybe even 1000 times the price over time — not only in lower fees, but peace of mind, time saved, and the list goes on.) * Best place to put a link in an email if you could only put one in and HAD to make the sale. (I put all mine in the same place in 99.9% of my emails — but that does not mean YOU should, or that I even would put it there, in every case. See inside for my take on this.) * A NON-email goo-roo approved fact (whether they like it or not) about placing links in emails to help your business get the best inbox deliverability. * How Steve Jobs and Walt Disney approached their content and product creation for maximum engagement, sales, and user-experience. (That you can apply to your emails just like they did to computers and animation.) * A clever method of crafting emails (found in The National Enquirer in all places) that can help get more of your emails delivered, opened, read, and clicked. * A geopolitical insight (straight from a respected Israeli military historian’s work about what causes wars and genocides) you can apply directly to your emails to get more sales, have more influence, and seize more engagement in your niche. * A little known insurance salesman trick from the 1950’s that can help give qualified prospects on your email list almost no choice but to buy your offers. * A sneaky way to use email to know what people on your email list want to buy before they even do! * Advice for whether or not you should sell something right away after someone buys or wait a week or two. * Why I recommend avoiding probably 99% of copywriting books, courses, programs, or training created post 2005. * The paranoid copywriter’s 10-word secret that can help make your copy as engaging (and, thus, as responsive) as you possibly can from headline to close. * An insider look at what Gary Halbert taught one of his #1 students about what the most important part of advertising is. * My uncensored opinion (probably nobody wants to hear) on the latest bit of jargon used by copywriters: ‘dimension’. * The “Faustian” secret to getting zero (or, at least, nearly zero) opt outs and spam complaints. * The world’s greatest living copywriter’s secret to more than tripling your skill level at writing sales copy within a year or less. And so on, and so forth, yada yada yada… The deadline to get in on time for the October issue is in two short days. Go here if you want to subscribe: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA