Best supplements for copywriters

One of my favorite people to read on Twitter is doctor Abud Bakri. And one of the reasons he’s one of my favorite people to read on there is not only his deep research into circadian rhythm and health, but because he’s a fundamentals kinda guy. In fact, his bio literally says: === My favorite supplements to make amazing GAINS 💪 - L-SLEEPanine - Acetyl-go-to-gym - Omega-proper-macros-3 === It ain’t about taking another pill, supplement, or drug for him. It’s all about dialing in sleep, exercise, eating right, getting your body in sync with the sun, understanding the duology (being out in the bright days, sleeping in the dark at night, hard work during day, deep rest at night, etc) of biology, and the list goes on. i.e., he’s all about the fundamentals. And so it is with my teaching approach to copywriting, email, marketing. Everyone out there is looking for a new tactic, a new trick, a new tool (fapGPT), a magic headline formula, a shiny new designer brand goo-roo to follow, whatever it is… when it all comes down to dialing in the fundamentals first. I would guesstimate this is my advice to at least 99% of the Email Players subscribers (who can email me their questions, as part of the subscription) who come to my righteous table looking for help on why their offers or campaigns aren’t converting as well. And while a lot of them want some kind of over-complex, sexy, and expensive solution… to shamelessly swipe Abud, my advice is to pop these copywriting supplements first: - L-LISTanine - OFFERzempic - Co-COPY-Q10 Almost all marketing problems can be fixed with those 3 “supplements” — Grow list, create irresistible offers, write better copy And in that order. List is #1, offer #2, then the copy which is #3. I didn’t invent this rule, I simply follow it. And you know what? It’s never once let me down… Anyway, I am writing about this due to a question I got earlier this year: === When you say “fundamentals” of copywriting, do you have a recommended curriculum for people to learn those fundamentals? Like in art, people sometimes argue about what the fundamentals are (gesture drawing first or color theory, etc), so in email copywriting, what would you say the fundamentals are, and how does someone learn them in order / in the right way? Or is it just a matter of reading as much as you can from the copywriting greats (Bencivenga, et al) and developing your copywriting skills in a less scaffolded, more intuitive way? === I get a variation of this question all the time. So many times, in fact, I’ll probably write a book about it. Until then? I give my “cheat sheet” version on pages 8-10 in the upcoming October Email Players issue. But I must warn you: Old Man Deadline is a crotchety old coot. And he’s just about here. So if you want in on time, I suggest being quick about it: []( Ben Settle P.S. Here’s a taste of what is inside the October issue: * A clever way (I first heard back in 1998 in an MLM training from a sales genius) to ‘hack’ your brain into becoming more successful, having a bigger business, being more influential, or whatever your goals are. * The case for purposely looking like an asshole to all your friends, loved ones, and business peers. (Especially useful and profitable if you’re a hopeless people pleaser, and you know it’s hurting your business, your income, and peace of mind.) * A powerful merchandising secret (used for decades by the billion dollar retail store industry) that the late, great Gene Schwartz used to create some of his most memorable and profitable ads. * A “crash course” on how to set up your merchant accounts on rotation… with no one account getting all the sales, staying off radars during launches, and protecting your business from being shut down by a nervous Nellie bureaucrat if you make too much money too quickly. (I also show you the exact services I use… a guy you can contact right away to get the ball rolling who also can help coach you through chargebacks… the ideal number of merchant accounts to have… the exact best time to shop for a new merchant account… and where to find people to help you with the tech side if you are not comfortable doing it yourself. This one part of the October issue alone can potentially be worth 100... maybe even 1000 times the price over time — not only in lower fees, but peace of mind, time saved, and the list goes on.) * Best place to put a link in an email if you could only put one in and HAD to make the sale. (I put all mine in the same place in 99.9% of my emails — but that does not mean YOU should, or that I even would put it there, in every case. See inside for my take on this.) * A NON-email goo-roo approved fact (whether they like it or not) about placing links in emails to help your business get the best inbox deliverability. * How Steve Jobs and Walt Disney approached their content and product creation for maximum engagement, sales, and user-experience. (That you can apply to your emails just like they did to computers and animation.) * A clever method of crafting emails (found in The National Enquirer in all places) that can help get more of your emails delivered, opened, read, and clicked. * A geopolitical insight (straight from a respected Israeli military historian’s work about what causes wars and genocides) you can apply directly to your emails to get more sales, have more influence, and seize more engagement in your niche. * A little known insurance salesman trick from the 1950’s that can help give qualified prospects on your email list almost no choice but to buy your offers. * A sneaky way to use email to know what people on your email list want to buy before they even do! * Advice for whether or not you should sell something right away after someone buys or wait a week or two. * Why I recommend avoiding probably 99% of copywriting books, courses, programs, or training created post 2005. * The paranoid copywriter’s 10-word secret that can help make your copy as engaging (and, thus, as responsive) as you possibly can from headline to close. * An insider look at what Gary Halbert taught one of his #1 students about what the most important part of advertising is. * My uncensored opinion (probably nobody wants to hear) on the latest bit of jargon used by copywriters: ‘dimension’. * The “Faustian” secret to getting zero (or, at least, nearly zero) opt outs and spam complaints. * The world’s greatest living copywriter’s secret to more than tripling your skill level at writing sales copy within a year or less. 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