cure for an inferiority complex

Not long ago a guy on my list told me of his inferiority complex. Like, for example: * He has never had a single significant win in his life, achieved nothing noteworthy * Even when giving it his all he always is beat by people who half assed it or didn’t work as hard as he did * He was haunted by this as a student and it has crawled into his professional life * He watched it developing into a negative cycle of self-loathing in “real time” now * He feels like he will never be good enough * He thinks he is always looked down upon by people * He thinks he will never achieve great things * He is at a point where he has no confidence in his ability to achieve goals, which leads him to quitting early things he really wants to do (he ended up quitting Email Players too, I will add… despite telling me how much he loved it, benefited from the info… and is one of the reasons I have my No Coming Back policy: I can't fix one's desire to self-sabotage and am a meat 'n potatoes guy... not a dancing monkey for those who can't function in life without something 'new' to stimulate their dopamine production when they haven't even implemented the 'old' stuff yet...) * His “dumb brain” (his description) is always whispering in his ear, “why try if I can't hit that mark I set for myself?” * He has tried many mindset "hacks", tried working harder than he usually does but to no effect. Okay, you get the picture. Fortunately, there IS a cure for this phantom problem, for those plagued by it. I know this first hand because I was once in an even worse state. However, to explain this cure I have no choice but to tell you about an obscure audio cassette tape I listened to waaaay back circa 1998 or 1999 when I, too, had zero confidence, was riddled with anxiety, plagued with imposter syndrome, and had all the marks of a self-loathing & self-sabotaging wretch who despite having decent looks and a higher status friend group than most… couldn’t get a date with a pocketful of $100 bills. The MLM company I was in at the time sent the tape out. And the speaker was one of the company’s co-founders: Tom “Big Al” Schreiter. And I remember him talking about the idea of how we all have a sort of internal “thermostat” that dictates how successful we are in any aspect of our lives. There is nothing bat shyt woo-woo about this. It’s all very practical. And basically what it means as far as business is, we all have a certain psychological comfort zone with how successful we will get. Just like a thermostat in your house will raise or lower the heat based on the temperature you set it at, so it does not get any cooler or hotter… so it is with human beings when it comes to things like money, status, success, skill mastery, whatever it is they want. Some people have very high thermostats. Most have very low thermostats. So, for example: If you are used to and are therefore comfortable making $25k per year then, no matter how hard you work, you will very likely never do better than that. In fact, if you do somehow go higher than $25k, you will subconsciously sabotage yourself somehow... probably to the astonishment of those watching... to make sure you get back to that $25,000 where you are psychologically comfortable. Same if you make less one year… you will somehow find the ambition, opportunities, energy, and means to get back UP to that $25k where you are comfortable. Same with other aspects of one’s life. I remember hearing a Dan Kennedy bit on this a few years ago, too. He said he knew a salesman who made something like $5,000 each month, on the dot, like clockwork. And during months where he did exceptionally well for whatever reason… he would get VERY creative about getting back to that $5,000 the next month. Gary Halbert wrote about the woman he was with for seven years doing something similar. When they were together he said she would not let them ever get “too” successful… blaming it on her money guilt-ridden upbringing or something like that. You can witness it in the news on the regular: * Athlete or actor gets big overnight. * They go from making hardly anything to multiple millions. * Somehow, someway…. they lose it all. Happens to lottery winners, too, and it’s all do to that thermostat. So it ain’t just some isolated thing you hear on motivational tapes. And a lot of this, I believe, has to do with upbringing. But the why is not as important as the what to do about it. And, in fact, earlier this year during a live, intense Q&A to my list I mentioned in this morning's email, one of the questions sent to me I did not have time to get to was about this. Specifically: “I heard you talking about ‘thermostat success’ Do you recommend any ways to improve this?” The answer is YES. And in the October Email Players issue I go into great, gory, and glorious detail about how to do just that. In fact, I go deep into exactly how I went about raising my own busted thermostat to the point where I cannot even hang out with, much less have long conversations with normies anymore — as elitist and assholey as that may sound and come off as (and I would not argue that point). The cure for all this is not complicated. In fact, to me, the hard part is dealing with rank 'n file people afterwards. For example: Many years ago I was dating a woman who had her MBA, successful "on paper." And she would get mad at me because I did not interact much with her friends the (few) times we all hung out. I'd rather have been waterboarded than hang with these people, but made an appearance every now and then. And all these people would talk about was office gossip, complaining about their bosses, not making enough salary, what insignificant comment this guy or that girl office politician said... while I'd be sitting there thinking about my next email campaign or info product I was about to launch or event I was set to speak at, totally zoned out, ignoring all the boring normie talk, wondering why the hell these idiots didn't do something to improve their miserable lives instead of complaining about them? The reason? Because they LIKE where they are, and are there by choice. And if that is you then nothing I say in the October Email Players issue will help. Do whatever you want with that. But it is what it is, and that’s just how it’s going to be. To subscribe in time for the October issue, best hurry. In fact, one of the “hallmarks” of having a shyt thermostat for success is procrastination. If you catch yourself procrastinating on relatively simple decisions, like whether or not you should subscribe to a newsletter you know you want and yet only costs a mere $3.23 per day, less than that pumpkin spice Starschmucks drink your girlfriend or wife drinks all day... then probably your thermostat is busted, or set really low, and sabotaging you. Whatever the case, here is the link: []( Ben Settle P.S. And here’s a taste of what is inside the October issue: * A clever way (I first heard back in 1998 in an MLM training from a sales genius) to ‘hack’ your brain into becoming more successful, having a bigger business, being more influential, or whatever your goals are. * The case for purposely looking like an asshole to all your friends, loved ones, and business peers. (Especially useful and profitable if you’re a hopeless people pleaser, and you know it’s hurting your business, your income, and peace of mind.) * A powerful merchandising secret (used for decades by the billion dollar retail store industry) that the late, great Gene Schwartz used to create some of his most memorable and profitable ads. * A “crash course” on how to set up your merchant accounts on rotation… with no one account getting all the sales, staying off radars during launches, and protecting your business from being shut down by a nervous Nellie bureaucrat if you make too much money too quickly. (I also show you the exact services I use… a guy you can contact right away to get the ball rolling who also can help coach you through chargebacks… the ideal number of merchant accounts to have… the exact best time to shop for a new merchant account… and where to find people to help you with the tech side if you are not comfortable doing it yourself. This one part of the October issue alone can potentially be worth 100... maybe even 1000 times the price over time — not only in lower fees, but peace of mind, time saved, and the list goes on.) * Best place to put a link in an email if you could only put one in and HAD to make the sale. (I put all mine in the same place in 99.9% of my emails — but that does not mean YOU should, or that I even would put it there, in every case. See inside for my take on this.) * A NON-email goo-roo approved fact (whether they like it or not) about placing links in emails to help your business get the best inbox deliverability. * How Steve Jobs and Walt Disney approached their content and product creation for maximum engagement, sales, and user-experience. (That you can apply to your emails just like they did to computers and animation.) * A clever method of crafting emails (found in The National Enquirer in all places) that can help get more of your emails delivered, opened, read, and clicked. * A geopolitical insight (straight from a respected Israeli military historian’s work about what causes wars and genocides) you can apply directly to your emails to get more sales, have more influence, and seize more engagement in your niche. * A little known insurance salesman trick from the 1950’s that can help give qualified prospects on your email list almost no choice but to buy your offers. * A sneaky way to use email to know what people on your email list want to buy before they even do! * Advice for whether or not you should sell something right away after someone buys or wait a week or two. * Why I recommend avoiding probably 99% of copywriting books, courses, programs, or training created post 2005. * The paranoid copywriter’s 10-word secret that can help make your copy as engaging (and, thus, as responsive) as you possibly can from headline to close. * An insider look at what Gary Halbert taught one of his #1 students about what the most important part of advertising is. * My uncensored opinion (probably nobody wants to hear) on the latest bit of jargon used by copywriters: ‘dimension’. * The “Faustian” secret to getting zero (or, at least, nearly zero) opt outs and spam complaints. * The world’s greatest living copywriter’s secret to more than tripling your skill level at writing sales copy within a year or less. 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