How to stir up a “frothing-at-the-mouth” horde of new customers & clients

Behold something I wrote in Email Players a few years ago: === … I heard it from Sifu, who said imagine the body of knowledge in your industry contained inside a giant cookie jar. In any field of learning most people take cookies out of the cookie jar of knowledge in that field and never put cookies back in. Meaning, a student comes in and starts learning what other people are teaching and other people have brought to the table in the past. The student then goes on his or her merry way, hopefully benefits from it, and that’s that. But it’s only the really outstanding masters of that field of knowledge that put cookies back in. Yes, they were once students too. But, they then took that knowledge and didn’t just learn, use, and maybe even teach it… they added to it. They took that knowledge, those lessons, and all the wisdom they learned and figured out whole new ways to apply, expand upon, and create something essentially “new” for the next generation of people wanting to learn whatever it is they just innovated. In kung fu, for instance, when this happens the “new” thing added to the cookie jar of knowledge is still the same kung fu they originally took out. But instead of being a parasite who simply takes from that cookie jar… They Worked To Put Something Back In. It could be a better way of striking or a better way of kicking or a better way of teaching. It could be anything. And the best content creators — who charge premium prices, with customers happily paying for it — do the same. Their content puts cookies back in, instead of just taking out, and contributes something to the body of knowledge of whatever it is they are teaching in their content. This kind of content makes the entire field of knowledge better so that it never gets stale and so that it’s always changing and growing and getting better — so students over the next several generations benefit, and then hopefully some of them who are taking cookies out and just learning will put something new back in, which then benefits the next generation of students, and so on, and so forth. === I am showing you this for a reason. And that reason is because one of the questions I answer in the upcoming October Email Players issue is: “Ben you talk about the cookie jar of knowledge and the importance of being someone who adds to it not always taking cookies out. not trying to be a smart ass but what are the cookies youve added? Thank you!” It’s a fair question. In fact, challenging people on what they teach (not in a snarky, dick head kind of way, but legit way like the guy above did) is a good thing. A lot of teachers, coaches, and especially goo-roos are never challenged. Which is why they get away with teaching or saying horse shyt that somehow grows into “fact” and everyone thinks it must be true, even if it’s blatant nonsense. See bragging about open rates or “nurture sequences.” Or “good will emails.” Or any of the other nonsensical theories IM’ers push at masterminds. Anyway, I not only answer the questions about what “cookies” I have contributed to the jar of knowledge up in this business, but, more importantly, others who have done so, that I believe everyone should be studying, getting on their lists, buying their offers. So that’s that. To subscribe before the deadline go here: []( Ben Settle P.S. Here’s a taste of what is inside the October issue: * A clever way (I first heard back in 1998 in an MLM training from a sales genius) to ‘hack’ your brain into becoming more successful, having a bigger business, being more influential, or whatever your goals are. * The case for purposely looking like an asshole to all your friends, loved ones, and business peers. (Especially useful and profitable if you’re a hopeless people pleaser, and you know it’s hurting your business, your income, and peace of mind.) * A powerful merchandising secret (used for decades by the billion dollar retail store industry) that the late, great Gene Schwartz used to create some of his most memorable and profitable ads. * A “crash course” on how to set up your merchant accounts on rotation… with no one account getting all the sales, staying off radars during launches, and protecting your business from being shut down by a nervous Nellie bureaucrat if you make too much money too quickly. (I also show you the exact services I use… a guy you can contact right away to get the ball rolling who also can help coach you through chargebacks… the ideal number of merchant accounts to have… the exact best time to shop for a new merchant account… and where to find people to help you with the tech side if you are not comfortable doing it yourself. This one part of the October issue alone can potentially be worth 100... maybe even 1000 times the price over time — not only in lower fees, but peace of mind, time saved, and the list goes on.) * Best place to put a link in an email if you could only put one in and HAD to make the sale. (I put all mine in the same place in 99.9% of my emails — but that does not mean YOU should, or that I even would put it there, in every case. See inside for my take on this.) * A NON-email goo-roo approved fact (whether they like it or not) about placing links in emails to help your business get the best inbox deliverability. * How Steve Jobs and Walt Disney approached their content and product creation for maximum engagement, sales, and user-experience. (That you can apply to your emails just like they did to computers and animation.) * A clever method of crafting emails (found in The National Enquirer in all places) that can help get more of your emails delivered, opened, read, and clicked. * A geopolitical insight (straight from a respected Israeli military historian’s work about what causes wars and genocides) you can apply directly to your emails to get more sales, have more influence, and seize more engagement in your niche. * A little known insurance salesman trick from the 1950’s that can help give qualified prospects on your email list almost no choice but to buy your offers. * A sneaky way to use email to know what people on your email list want to buy before they even do! * Advice for whether or not you should sell something right away after someone buys or wait a week or two. * Why I recommend avoiding probably 99% of copywriting books, courses, programs, or training created post 2005. * The paranoid copywriter’s 10-word secret that can help make your copy as engaging (and, thus, as responsive) as you possibly can from headline to close. * An insider look at what Gary Halbert taught one of his #1 students about what the most important part of advertising is. * My uncensored opinion (probably nobody wants to hear) on the latest bit of jargon used by copywriters: ‘dimension’. * The “Faustian” secret to getting zero (or, at least, nearly zero) opt outs and spam complaints. * The world’s greatest living copywriter’s secret to more than tripling your skill level at writing sales copy within a year or less. Subscribe in time for the October issue here: []( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA