About this not sending emails to “unengaged” leads bid’niz

An Email Players subscriber (not sure he wants me naming him) asked me about “unengaged contacts." Like, for example, people who haven’t opened or clicked an email in 3 years. The question is what do I do, delete them? My advice to him: “No, I don’t do any of that. People don’t even know who is really engaging or not, as tracking is extremely unreliable — not just open stats but even clicks. Bots literally scan emails and register as clicks these days in some cases. What I do is, I keep them all on, and do periodic list scrubs. A good list scrub finds the problem emails a lot better in my opinion, without getting rid of people, customers, buyers, on your list, throwing them out with the bathwater. For example: I just bought $300 or so in product from a company, in bulk, that has sent me emails saying I never engage and they are taking me off the list. I just didn’t buy anything from their links, and I have images turned off, so I am not tracked as opens. But I’m a buyer and I guarantee I’m not the only one. We live in crazy times.” To which my subscriber responded: === That makes sense. My Stoopid CRM recommends not sending to anyone who hasn’t opened in 60 days and counts them as “unengaged contacts”. That’s like HALF the flipping list. I had the toggle turned off for this “feature” but was toying with the idea of not sending to people unengaged for 3+ years. But then, I know from experience sometimes people buy from me after ignoring emails and not engaging for years. Crazy times indeed. === This is why I ignore what ESP employees say about email. The only exception is if the guy giving advice uses email every day in their own business, to sell their own offers, to their own lists -- not their clients lists, or parroting data from someone else's list, but their own lists. i.e., Post Bizeek. Otherwise you very well might be doing the equivalent of taking health advice from a fat, wheezing doctor who has to hold his breath to tie his own shoes. This is also why we founded BerserkerMail: Troy Broussard and I wanted to have an email broadcasting/autoresponder company created by email marketers for email marketers — and created by or run by managers with pronouns in their bios, investors, and bankers. Our interface isn’t “pretty” but we think it is near frictionless. Our pricing isn’t cheap, but it should be affordable for anyone with an actual business. And our testing/tracking/campaign building features ain’t rocket science, but are robust and advanced enough to do high level testing/tracking/automation. Troy (who designed the platform) was, for example, one of the top email automation guys in our industry for many years when doing client work, doing the testing/tracking/automating of up to 50 million emails per month. Plus, our helpdesk is primarily run by a couple Email Players subscribers, and all the owners are Email Players subscribers. In other words: We actually know how to sell with email. If your ESP’s support and owners don’t, well, good luck with that. If you want to test BerserkerMail out go here: [( Ben Settle P.S. Earlier this morning a guy complained how we don't have a pricing chart on the sales page and how he refuses to do a trial without knowing that info, yada yada yada. He clearly confused us with a company that caters to price shopper mentality. No. In fact, anyone who cares more about seeing a price chart (which is right inside the free test drive) without at least experiencing the value of what they are getting with BerserkerMail first, and in context, is not someone we can even help anyway. Guys like that should go haunt one of the platforms with low price and free tiers. Plenty of them to choose from out there. And best of luck with their inbox deliverability, as they will probably need it.. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA