Backasswards copywriting goo-roo advice

A question is asked about copywriting research: === I have an idea that pop up in my mind. As an expert I want your suggestion on it. When it comes to research. 80% of research is hidden with in the product itself! Like If we want to cover pain points and benefits to customers THEN we should look for the PRODUCT FEATURES and convert those into benefits AS IT will automatically resonate with customers needs and wants DIRECTLY to the point. Similarly, Unique mechanism behind solution can be identified just merely by UNDERSTANDING the product deeply. Customers skepticism can be understood by looking for similar product reviews. SO WE CAN OBTAIN 80% of research/copy ingredients just by understanding OR dissecting products RATHER THAN Searching pain points, challenges etc etc on REDDIT, QUORA, GOOGLE FORUMS What's your suggestion on this??? === My suggestion is, he should stop listening to goo-roos. In my experience it's 100% opposite of what he thinks: you learn the market first, or you won't know what product benefits to dig out, present, or talk about. First step is know the market like you know your best friend. Ideally know them even better than they even know themselves. Then, and only then, make a master list of what the late, great copywriter Gene Schwartz referred to as: “does’ies” i.e. what the product can do for the person being sold to — based on his problems, wants, frustrations, fears, anxieties, insecurities, baggage, prejudices, biases, dreams, nightmares, etc and constantly add to it.... via ongoing research. If the product can't fulfill on them all, make the product better or tell the client to, so it can fulfill on them all. Or else create bonuses & premiums that fulfill on them. This is nothing new to anyone who’s been around. But it can’t hurt the broccoli heads spanking out cold emails all day to strangers to hear it. Speaking of Gene Schwartz: This $20 Eugene Schwartz seminar I’ve been pitching all week like a carnival barker on pre-workout sale ends tomorrow, Friday 9/6 at midnight EDT. This is by far one of the most valuable copywriting trainings I've ever used (and I still listen to it regularly). And, incidentally, it talks about his thoughts on both product AND market research. Usually it lists for $297 on Michael Senoff’s site. But if you hurry, it's yours for a mere $20 spot, along with: 1. elBenbo’s 1-Click Upsell Swipe File eBook — which contains over twenty 1-click upsell pages either I or clients profited enormously from, for study (not copy & paste) and framework. 2. A 527 classic ad swipe file (all neatly typed up in Word format) — which includes ads from Gary Halbert, Joe Karbo, Ben Suarez, Claude Hopkins, Eugene Schwartz, David Ogilvy, Maxwell Sackhiem, and hundreds more. Here is the affiliate link: [( Ben Settle P.S. If you have any customer service questions, direct them to Michael Senoff, not me. You can find his contact info (email and text support) via his site. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA