How Lizzo fattened up my email engagement

Last month I wrote an email with the subject line: “Lizzo-sized profits from a Gollum-sized list” It was, by far, one of the most engaging emails I’ve written all year going by the replies, response, anger from the sob sisters, etc it evoked. And it was a direct result of doggedly following the advice Gene Schwartz used to dole out to anyone who would listen about consuming lots of low culture media — like gossip rags, celebrity/Hollywood magazines, tabloid TV shows, and so on, and so forth. I get piles and piles of this stuff delivered to my PO box each month. And I suspect the postal workers can't help but thumb through some of it. But that is the only reason I was thinking about Lizzo when writing that subject line — because I’d read something about her in my stack of these low culture publications per the command of Gene Schwartz. He was so adamant about doing this that he said if you weren’t keeping current on the low culture stuff you wouldn’t last more than a few years a copywriter. This advice about low culture is truly priceless. And it goes beyond haunting low culture websites or social media. They are not the same thing at all. In fact, the low culture physical publications are way more entertaining, way better written, and contain way more depth. I’ve gotten all kinds of ideas reading this crap. Like, for example, ideas for headlines. And ideas for monetizing trolls (celebrity interviews are great for this). And, yes, ideas for subject lines that gets lots of engagement. If you want to hear what the great Gene Schwartz taught about this directly, without being filtered through an email from me like I’ve been doing here, then scoot that Lizzo-sized booty of yours over to the link below and partake of the Gene Schwartz offer I’ve been selling all week before tomorrow’s deadline. This $20 Eugene Schwartz seminar sale ends tomorrow, Friday 9/6 at midnight EDT. And it is is by far one of the most valuable copywriting trainings I've ever used and I still listen to it regularly. I just did a pass through last month, to prep for a project I am working on now, and pulled all kinds of new insights out of it I had never thought of the previous 20 years' worth of passes. Usually it lists for $297 on Michael Senoff’s site. But if you hurry, it's yours for a mere $20 spot, along with: 1. elBenbo’s 1-Click Upsell Swipe File eBook — which contains over twenty 1-click upsell pages either I or clients profited enormously from, for study (not copy & paste) and framework. 2. A 527 classic ad swipe file (all neatly typed up in Word format) — which includes ads from Gary Halbert, Joe Karbo, Ben Suarez, Claude Hopkins, Eugene Schwartz, David Ogilvy, Maxwell Sackhiem, and hundreds more. Here is the affiliate link: [( Ben Settle P.S. If you have any customer service questions, direct them to Michael Senoff, not me. You can find his contact info (email and text support) via his site. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA