The steak & eggs swipe file

"Ben my business is new to copywriting people keep saying to copy out world class ads in my own handwriting. do I really need to be doing this? Is it really that helpful it sounds boring lol!" Survey says: Yes, it is boring. It is tedious. And, it is rather unappealing sounding. But, the answer is yes - do it, and starting today. The reasons people give for doing it (i.e., Gary Halbert's "neurological imprinting" theory) are very sound. And I can say from first “hand” experience it can make a huge difference in not only your ads... but the speed in which you get really good. It's actually a lot like the "steak & eggs" diet. The health reply guys will go bat shyt over this, but basically, what you do is only eat steak & eggs. (Drenched in butter.) And that's it. Nothing else — except water — and a weekly "re-feed" day where you eat anything you want. I won’t say this diet is good or bad. I am, admittedly, the last guy anyone should listn to for anything related to health advice. So not only is this not health advice, but I have no desire to hear the ravings of all the health bros reading this completely missing the point of the lesson, which is not about the good or bad of the diet, but about copying out ads by hand here. What I will say though is, like copying ads out by hand, it's boring. And tedious. And, yes, sounds unappealing. But (again, like copying ads out by hand): It's also super simple. It frankly doesn't get more simple. In fact, I will even say this: Just like with the steak & eggs diet, where every day you are supposedly going to be (noticeably) a bit leaner and lighter... when you copy ads out by hand you should be noticeably better after each ad you do. By "noticeably", I mean, the next time you write an ad for a client or your own product, you will no doubt notice it's a bit easier than it was last time. You're a bit faster at it, too. And, your ads are bit more persuasive. More: Like the steak & eggs thing, you don't need to do it long term. You do it just long enough to get to your goals. After that, you will unconsciously apply the structure, format, and particularities of the ads you've been copying out by hand, and apply them to your own work, without even having to think about it. So anyway, that's my tasty answer. And, if you doubt me, as you should, test it for yourself: Write out 10 ads in your own hand. Then, write an ad of your own. The difference should be night and day. But, there is a caveat: They must be truly GREAT (not just good) ads you are copying out by hand. In other words... Don't do this with any online sales letters (and especially not a sales letter for a product launch). Instead, look at the old school direct mail ads, where people had to spend money to test them, and not just slap them up on a page and blast an email to their pre-sold and already familiar with them list. And if you worry those ads "aren't working now!" don't be a typical binary thinking internet marketer/copywriter. This way of learning copywriting is not about the "what" you say, it's about the "how" you say it. Wait a minute... What’s that? You don't know which ads are great or not or where to find them? You want some guidance? Then I’ve got good news for you. Right now Michael Senoff is selling his $297 Gene Schwartz offer for just $20. And, if you buy it via my righteous affiliate link below by the deadline (Friday 6/9 at midnight EDT) you get some free bonuses. One of which is a swipe file of over 527 classic ads. (All neatly typed up in Word format). This collection includes ads from the best of the best. Like Gary Halbert (my favorite ads to copy out by hand)... Gene Schwartz... David Ogilvy... And hundreds more. All yours to study, model, and copy out by hand to get that neurological imprint of what it's like to write world class ads. You also get elBenbo’s 1-Click Upsell Swipe File, too. I don’t recommend copying those out by hand, they’re just for inspiration & guidance. Whatever the case, time's short, my little fledgling. Grab it all (for a measly $20) here before the Friday 9/6 at midnight EDT deadline: [( Ben Settle P.S. Direct any customer service questions to Michael Senoff not me. You can find his contact info (text, phone, or email) at the bottom of the sales page. P.P.S. Here is a comment from reader Larry Shier about the ridiculous value of this offer: === Wow Ben: talk about over delivering, for $20 this is a no brainer. Interviews, swipe files...there’s a year worth of stuff here for anyone that takes your advice of going through stuff 10x. Fools that don’t get this ain’t worthy to be on your list and if they “can’t afford it” then they oughta get outta moms basement and take a gig at minimum wage for a couple hours just to get it. === To paraphrase the guy giving a testimonial for Jordan Belfort in The Wolf of Wall Street: “If you can’t write better and more profitable ads using these Schwartz audios then that means you’re lazy and should get a job at McDonalds” Here’s the link: [( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA