The “caveman” way to track without spreadsheets or software

A marketing story I heard Sean D’Souza teach many years ago: Let’s say you go to a bar. And, you want a beer (i.e. are attracted to the beer — attraction). Then, you order the beer (i.e. you buy it — conversion). Then, the lady behind the bar gives you the beer, and you take the beer, and you place it there, and you don’t drink it. You wanted it, you paid money for it, but for whatever reason you don’t drink it. That's a lack of consumption. Something that happens all the time to people selling online. And, it’s a big problem. The reason: Because you can’t force consumption. With the beer, how is she going to make you drink it? How is she going to enforce that drinking? She can’t (outside of pulling a shot gun out from behind the bar and pointing it at you, maybe). And if she does not drink it, then the chances of her buying another (repeat sale) are all but reduced to 0% as opposed to if she did drink it, enjoyed it, wanted another, no “sales pitch” for it even necessary. So yes it’s a big problem for a lot of businesses. It’s probably the main reasons (legitimate, not fake zoomer fraud) refunds and apathy towards your other offers happen. After all, if they consume it, they benefit. If they benefit they want your next thing. If they want your next thing they probably will tell others about you and advocate and evangelize for your business, and so it goes. But if they don’t consume it, yes, you got a whopping one sale. Ooh. But then they move on, taking with them lots of sales that'll never happen. How do we solve that problem? That’s exactly what Sean D’Souza teaches in his System Seminar talk I’ve been nattering on about all week. He has a very specific way of selling that has all kinds of powerful and profitable benefits embedded into it. One of which is getting people comfortable buying from you. Another of which is getting people to consume your product. (So they don’t refund and the second product sale is already “built in” — they already want it before you even launch it in many cases.) Another is ease of tracking. Selling the D’Souza way — which I have been doing for some 16 years since learning it — is trackable, but with no Google analytics or spreadsheets to work it out. If you see the same customer in the same place buying, buying, buying, buying at regular intervals, and the intervals are important, then it’s trackable. It’s one of the main reasons why I dig on this so much: It’s simple. And daddy loves his simplicity. I love me some stability, too — as I believe applying this info the way Sean teaches is one of the best ways to create stability in your business the more the economy tanks, the more sales start dropping, and the more engagement begins fizzling away and you can’t figure out why. If you want this, too, then a warning: The offer to get this System Seminar training by getting Sean’s eBook (premium version, which is only $3 more expensive than the regular version) expires tomorrow, 8/9, at midnight EDT. Get your lovin’ while the lovin’s still good at my affiliate link here: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA