9 reasons to experiment with using comicbook-style ads

1. They’re fun to write, produce, entertain your readers with 2. They’re a novelty 3. They can be a great catalog for your offers, or even just your teachings, philosophies, thoughts, content, whatever it is (they don’t even have to sell — the ones I am running in this year’s Email Players issue do not sell anything except for a small plug at the end of each episode) 4. They can be used as premiums/bonuses/gifts 5. People often keep them, show them off, don’t toss them out 6. It’s easily one of the oldest direct marketing formats ever invented (even Gene Schwartz mentions them in his Breakthrough Advertising book, implying they don’t really go out of style as a format) 7. They set you apart from your boring competition who can’t be bothered 8. People enjoy reading them if the art is good — something proven over and over again in the comicbook industry 9. You can turn them into “motion” comicbooks (like I used to watch when I was kid, where they’d take Marvel comics, and film the panels, add voiceovers, etc) and put on YouTube, social media, in your mobile app - which I even still have yet to do, but it’s on the agenda There are many more reasons. I’ve been doing them since 2019, and still finding new uses for them. For example: I have ownership in a software company (that sells Learnistic, BerserkerMail, SocialLair), a company that teaches how to trade Options (Low Stress Trading), and most recently even a local newspaper (the Oregon Eagle). And those are all potentially ripe for comicbook-style ads, characters, storylines, to reach out into the market like tentacles and grab on to whole new sections of the market. Technically, we already have a comicbook for the software company. (Email Players Comicbook #2 I gifted to Email Players subscribers back in January.) But I’ve already talked to Troy Broussard (majority owner of Low Stress Trading) about him creating a comicbook for that, as he’s been wanting to do something like this for a long time. Plus, we can hire his kids to help produce it in house. I also have a hankering to approach the Oregon Eagle majority owner (Email Players subscriber Richard Emmons — hi Richard!) about it as well, as the possibilities for using this with mass media are endless, especially as way of creating our own propaganda. It’s all in the idea stage in my head. But that gives you a very small taste of how this can work. I talk more about this topic in the double-sized, 13-year anniversary August Email Players issue. Mostly, I talk about strategy. But I also show artwork, an example of a script, and a couple upcoming comicbook-style ads (sans letters or color, I am still building them) so you can see how it can work, and get your beady little mind percolating with ideas for your own business. What? This doesn’t interest you in the slightest? That’s okay. This double-sized (40 pages) issue talks about a lot more than just this. In fact, I also am including a 68-page valuable bonus: “Email Players Annual #3: Copywriting Conversations with God” This oversized (literally — in both size and page count) Annual issue bonus exists outside the normal continuity of the newsletter. And I wrote it to commemorate the newsletter’s 13-year anniversary and give my best boys & ghouls something valuable they can sink their righteous teeth into. You can read more about it in the PS below if you want. Otherwise - the deadline to get in on time is when I send it to the printer tonight. After that? Too late. Here’s the link: []( Ben Settle P.S. Here’s what is in side the bonus I’m sending with the August issue: Some of the secrets found inside this bonus include: * A line in the book of Exodus that is, word-for-word, arguably the single most profitable marketing lesson ever written. (I first learned about this in 1999 when selling MLM and foolishly ignored it. But when I got into daily emails years later, it helped propel my business forward in ways and at a speed that, speed that, frankly, I still don't believe sometimes..) * How to trick your trolls & haters into ramping up your email inbox deliverability… and without them even realizing it. * Denzel Washington’s creepy insight into whether trolls and reply guys are just assholes or are actually possessed by demons. * The CS Lewis method to converting scoffers, doubters, and even hostile unbelievers in your offers to becoming some of your best and most loyal customers/clients. * A little-talked about way (discovered by brain scientists some years back, I believe, but don’t quote me on that) to write headlines and subject lines that are almost neurologically impossible to ignore. * The angry boomer secret Jesus Christ used to go viral — where people told everyone they knew about Him, spread the word about Him, and got people talking about Him. (I don’t know if he does it on purpose, but I notice Dan Kennedy does the exact same thing these days.) * A secret way of using Biblical genealogies to find out if a guru you want to buy from or hire is full of crap or not. * Persuasion secret of an Old Testament prophet who converted a bunch of devil worshippers who wanted to kill him. * How to get away with teaching and saying controversial things on woke and converged platforms (like YouTube, Facebook, the ever-growing list of ESPS, etc) that kick people off for saying anything that goes against the Narrative. * A Biblical persuasion method Jesus taught in the book of Luke that, 2000 years later, Bruce Barton (son of a preacher and the second “B” in the billion dollar BBDO advertising agency) used to convince US Steel to keep paying his company through the nose for advertising when they insisted on killing the contract. * The ingenious secret Jesus used to create the biggest and most influential religion in world history that has also been used by a controversial filmmaker to create some of the biggest and most influential films in cinema history. * A powerful secret for growing a better and more response email list that Old Testament farmers used for growing better and more abundant crops. * A totally violent & disturbing copywriting tactic that works like gangbusters to get attention… but that you should avoid reading if you have a weak stomach. * Ezekiel’s “dung eating” lesson for how to sell with stealth — and in a way that can work far better than just lobbing benefits and claims at your list. * What Genesis chapter 5 teaches about how to preserve your business and protect it from being “Rings of Power’d” by your heirs. * An eerie red flag (straight out of the book of John) to look for if you want to identify the rats, bad actors, and other treacherous “Judas” types when choosing who to do business with. * What to do if you want to “exorcise” trolls and reply guys off your list. (Hint: Jesus, the Apostles, and Old Testament figures were never “nice” to evil — they always got rough with them, cast them out, rebuked them, and in Old Testament days even beheaded them!) * What the Bible says about how to go from always being scared of what’s going on in the world to having the world scared of you. * The violent lesson found right inside the book of Revelation about having a tight, responsive, and profitable email list. * One word that can help rile up large segments of your list (and it’s not even profanity) when you have to get their attention and nothing else you try works. * Advice to businesses who sell MLM offers who don’t want to be shunned and laughed at by friends, family, and peers. To subscribe before tonight’s deadline go here: []( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA