elBenbo the crossdressing copywriter?

Well, in a manner of speaking. A few days ago I wrote about Leonard Nimoy playing Spock on Star Trek. And how, five days a week he was Spock. He had Spock’s thought patterns, speech patterns, logical way of processing the world around him. And he said that’d carry over into the weekend into his personal life. And it wasn’t until Sunday night when he turned back into Leonard Nimoy… only to begin the process anew the next day. A very “surreal” way of existing, to be sure. But it is something I remember consciously doing when writing ads and emails in various markets as a freelancer. There were times when I not only became one with the market — even when writing to women writing in a woman's voice (yes, your pal and daily email horror host was like a crossdressing copywriter, in that sense) — but also others I have nothing personally, professionally, or probably even psychologically in common with. And each time I “became” that person. In some cases in ways that startled me. Frankly, at least one client’s entire thought pattern became a psychological template of sorts for one of my Enoch Wars characters as I write about in the July Email Players issue. And there are clients I’ve worked for whose brain and thought patterns still “stick” with me to this day — and I see it come out in how I teach, train, write, communicate, and get ideas across. Nowadays I don’t do it with clients because I am writing to my own list. i.e., a Business Unto Myself But I still do it, just not in as diverse a way as when I did it for multiple clients. At one point around the 2010-2011 time frame I was writing the sales copy and emails for FIVE different clients simultaneously: in the golf niche "as" a 65 year old golfer, the self-defense niche as a guy who trains how to kill men with his bare hands, in weight loss as a female author of diet books, as an alter ego (pen name) in the prostate niche, and as lil’ ol’ me you see in these daily emails selling my Ben Settle offers. Talk about multiple personalities... And one way I made it all work was tapping into the approach to infotainment I teach up in the July Email Players issue which is, I believe, a new twist on how to do infotainment for mostly copywriting and email purposes. I am NOT saying this info will make you more sane if you do it. Probably just the opposite. But I daresay it can potentially make your business more sales. Make your work potentially a lot more interesting. And create emails and copy that are potentially a lot more engaging. I make you no promises. But that has been my experience for many years doing this. This is the last thing I'll say of it before sending it to the printer in a few. So here is the link one final time: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA