Neither Hyde nor hair of worrying about winding up in spam or being quarantined

Email Players subscriber Zach Hyde checks in: === Powered through The Email Player's Skhema Book yesterday and sent an email today with the subject line: 3 things your sex ed teacher wished you knew about cybersecurity copywriting Had a 42% open rate within 30 seconds of launching and received three responses that my email was quarantined due to "inappropriate language" which made them go hunting for it. Not the promotional folder, but it definitely got me noticed today. Thanks for the help. === I cannot promise your business a specific result, or any results, of course. But this does show what is possible. And that’s the beauty of the Email Players method: You aren’t constrained by silly rules email goo-roos spazz about. You simply follow the methodology, you show up every day with something interesting to say and an offer to send them to, and you focus on getting better which you can control vs obsessing over what you cannot control, like winding up in spam or the promotions tab. (Which happens to everyone at times — even friggin’ Google alerts emails sometimes winds up in Gmail’s own spam folder sometimes.) Do it right and as Zach shows… people might just hunt for your business. Totally different dynamic than the email tips & tricks brigade does. You can’t control everything. But, you can control doing the work, following the framework, showing up. That’s like 99% of the battle in my experience. And the more you do it, the better you should get, the more you can potentially grow. With neither “Hyde” nor hair of a worry about what many email marketers do. Tonight is the deadline to get in on the July Email Players issue. In celebration of my righteous birthday next month I decided to write about something near and dear to my own gross heart: infotainment. And, specifically, what I believe is a new “twist” I have been using as far as how to approach infotainment that has worked extremely well for me, as I think it will for my boys & ghouls who use it, too. To subscribe before tonight’s deadline go here: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA