Newsletter Subject
A spooky-timely question about writing emails for clients
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Sun, Jun 30, 2024 04:45 PM
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A reader asks: === I just wanted to ask you a quick question, I have seen is that personality driven
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A reader asks: === I just wanted to ask you a quick question, I have seen is that personality driven emails work far better than simple emails in which you are just educating your list and not entertaining them with stories and your personality. But what if I am writing for my clients? Because I donât know what my clientâs personality is probably like. So should I even write personality driven emails for my clients or should I just focus on writing simple emails for them. === The reason this is such a spooky-timely question: The July Email Players issue answers this question in spades â and from the point of view of using infotainment to all but âbecomeâ your client much like a Method Actor becomes the character he performs. I donât even call it acting, but performing. Big difference in my way of thinking. And this July issue teaches this via what I believe is a new twist on how to apply infotainment to sales copy and emails and marketing. It is especially useful for freelancers writing in someone elseâs voice. And it can be even more especially useful to freelancers wondering the exact question above. I also show examples, too. Including from two totally different client jobs where I applied it. But it ainât the examples that matter, itâs the approach. Iâm quite anxious to see how some of my boys & ghouls apply this info. Itâs worked for me for years and still does. But now I want to see how it works for others. Tonightâs the nasty deadline to subscribe in time to get in on time. Hereâs the link: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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