In-yo'-face sales pitch inside

Today is the deadline to get in on the July Email Players issue. The entire issue is about what I consider to be the King of Selling online. i.e., infotainment (combining information with entertainment). Here’s what awaits you backstage: * A self-described "cross-dressing copywriter's" advice to male copywriters who have to write in the ‘voice’ of a female and it does not come naturally. * How to write in your client’s voice, personality, to the point where you almost have to be careful since you’ll start behaving/speaking/adopting the thought patterns of your client. (I still have the ghosts of my clients rattling around in my brain, coming out in weird ways — including in my emails, my content, my fiction, even my personal life. A very strange phenomenon, but a very profitable one, too.) * An advanced Method Acting technique you can use in your sales copy and emails to add thick new layers of depth, empathy, and engagement to whatever you’re selling. * A documentary (you can find on Amazon Prime) that can help show you how to make a boring client, product, or service more exciting by default. (And once you know what it is you can even see this tactic brilliantly used in the movie Top Gun.) * A shrewd way for using infotainment to help crawl right on into your customers’ brains, see what makes them tick, and potentially make a lot more sales as a result. * Quite possibly the single most profitable infotainment tip (straight from the actor who played Freddy Krueger) I have ever used in my business. * An almost magic way to use infotainment to force your mind to start connecting ideas, thoughts, experiences, anecdotes, hypotheticals, inspirations… until, before you know it, your ad or email or whatever content you are creating can practically create itself. * More advice to male copywriters writing to female markets: how to twist any feminist drivel the market believes into better, stronger, more responsive sales copy. * A “quickie” tip on what is perhaps the #1 sales copy template you can use — regardless of media/format/market/or product. * The infotainment secret used by Hollywood Method actors to do deep, psychological market research you're probably not seeing in all the usual suspect books, courses, trainings. * One of the single best ways you can ever learn for getting not just good but great at using infotainment, selling with infotainment, nabbing more engagement/sales/business with infotainment. * A content creation approach (pioneered by Lee Strasberg — famous Method Acting teacher) that I defy you to use and not see more engagement, more sales, and more happy customers as a result. * And a ho bunch more.. Plus, I am also including a 6-page bonus: “Infotainment Secrets of a ‘Doom Pilled’ Mr. X!” I am not allowed to name this famous business man and author who contacted me after he found out I bought ownership in the Oregon Eagle newspaper a couple months ago. This guy does magnificent rants about all-things politics especially. And so, I asked if he would be willing to write an article for the newspaper for the upcoming election issue in October. His response: “You are now part of the enemy-of-state media, not mainstream media. CONGRATULATIONS and SYMPATHY is in order.” And then he said NO to my request. And he said No because, and I quote: “if Trump loses I fear a mass crackdown on anti-regime dissent following a Biden re-election like nothing we've ever seen in America, leaving not even the smallest of bugs safe.” Doom pilled you say? Perhaps. But perhaps not… the guy has a firm grasp on history unlike anything I’ve ever seen. And, thus, I don’t bet against him… and what he said is in my own head now. What’s important here is, he did send me a jumble of content, articles, etc he’d written and gave us permission to use as we see fit as long as we do not identify him, name him, give him any credit for them. And so as a bonus I am including all this content (6-pages of it, cobbled together) he sent (unattributed per his request) for Email Players to read, and learn from. Yes, I said learn from. Regardless of your politics — even if you’re so drunk on kool-aid you actually take AOC seriously — you can learn a LOT about infotainment just from reading this material. Especially since he is not even trying to be “infotaining.” He just… is. In fact, his content is an absolutely superb example of someone who “gets” not only infotainment, but the difference between an actor and a true performer such as I talk about in the July issue. Yes, he IS a character, as you will see. But he is NOT an actor. Fun times in July for the initiated. To become one of us subscribe by today’s deadline to get in on time. Here’s the link: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA