How to “rewire” someone’s brain to want to buy everything your business sells

Perhaps my favorite paraphrase from the late broadcaster Earl Nightingale: (Which he no doubt heard from Oliver Wendell Holmes, Senior) “A mind stretched by a new idea never regains its original shape” It’s one of many reasons why I am a high volume kinda guy with content in a world where everyone is always nattering on about how less is better, only mail a few days per week at most, give people the option to hear from you at whatever frequency they prefer, and a bunch of other ideas that sound more like they were discussed in a room full of MBAs projecting their own preferences onto the market and not from real world experience. I’ll save that discussion for another time. As I know I already tipped more than a few sacred cows with it. Until, then, consider a note I got from Email Players subscriber Steve Roller saying: 1. The May Email Players issue (obviously too late to get it, that was last month, lest anyone ask…) has quickly become his most marked-up one. 2. And he also said: “You’ve helped me rewire my brain and I'm starting to see how my entire business and life are intertwined. Thanks.” This is the whole point of content creation, imo. And to do that then, in my way of thinking, every piece of content you write/record/send/sell/create/distribute should do as much of Mel Gibson’s “3 E’s” he talked about many years ago: 1. Entertain 2. Educate 3. Elevate (one’s thinking) Everyone knows how to educate - as "give value!!1" is the easy part, which is why everyone mostly focuses on it. But unless you do #1 nobody will be there to give a rat's puckering booty about #2. And unless you do both #1 and #2 you won’t get to #3 which is where not only real problems are solved, but where lifetime relationships and trust are created, where all kinds of forces start working for you to do that brain "rewiring" job on people, with a righteous wind at your back pushing you forward and helping you cut through all the nonsense you’re competing against in ways you probably never thought possible before it first happens. I’ve experienced this phenomenon many times. Anyone can “give value.” A much smaller number can entertain in a way that works with and accentuates the value. And only a very sparse few can do those in a way that changes someone’s mind. I don’t mean Gary Vee-like platitudes. A lot of people tend to love that shtick, but nobody remembers it. Except, maybe, his meme where he said “don’t cry over spilled milk” which was so silly I assumed it was satire the first time I saw it. But certainly nobody’s goals or their life trajectory is changed by it. No, you gotta go deeper. Do #1 and #2 every day. Day in and day out. And then, when you’re not expecting it… suddenly you tap into #3. And when that happens? You’ll know it. Which brings me to the punchline: The July Email Players issue. It does not teach #2 or #3, but it does teach #1 (the entertainment side). And it does it in a way that, I believe, is a new twist on how to approach it for marketing, copywriting, and email purposes, specifically. Something I’ve been using for a long time, and that some of the finest Method Actors in history have been doing for a whole lot longer. But after you read the July issue you’ll know how to do it too. What you do with the info is up to you. Hit the jump below to subscribe before the deadline hits: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA