I once did the proverbial deep-dive into a book called: âBackstoryâ The world's single most prolific comicbook writer (somebody apparently was able to track it) Chuck Dixon once recommended it in an audio recording I heard. And it contains interviews with golden age screenwriters that are chock-full of marketing, copywriting, and persuasion insights. Them old school screenwriters and directors truly understood human nature & psychology. And when you read how they thought, solved problems, and worked⦠you start to see all kinds of marketing & copywriting techniques you simply wonât find in any book, course, seminar, or other program. Take the movie âRear Window.â Easily one of my all-time favorite movies. But, also, one of my all-time favorite marketing âseminarsâ in and of itself. Take any of the dialogue between the two characters, for example. If you have not seen the movie, the main character Jeff is an older, rough-around-the-edges (not at all sophisticated, extroverted, or the type to dress up or go to parties) photographer and what Chuck Dixon would probably refer to as a âslob heroâ who usually lives out of a suitcase. He also has a broken leg from getting too close to a racing car crash he got a photo of, and lives a life of high adventure, with never more than a weekâs salary in the bank. His girlfriend Lisa, on the other foot, is a high society socialite and his polar opposite. She loves fancy clothes, fancy dinners, and fancy gifts. She is also young and beautiful and graceful⦠and can have any man in New York City she wants â including high value men with money, fortune, and fame. Jeff and Lisa couldnât be more different in every way. Yet she is madly in love with Jeff. And itâs fascinating how he keeps her in a constant state of loving him, despite all reason, logic, and practicality telling her otherwise due to them being so opposite, and him not at-all being the kind of guy anyone would think she should be madly in love with. Anyway, their interactions are like mini masterclasses in persuasion. And not-so-accidentally: What Jeff does is how I originally (BENevolently) âmanipulatedâ Stefania. Like Jeff and Lisa, Stefania and I could not have been more opposite when we first met in my old elBenboâs Lair Facebook group. She was a clubbing New Yorker, Millennial-minded, pro-choice/pro-Bernie liberal, scared of guns, rednecks, and right-wingers who behave & think like Yours Unruly. Our interactions were very much like Jeff and Lisaâs in the movie early on as far as how opposite we were. And today, sheâd tell you she is not only not the same person she was 7 years ago⦠but in many ways the complete opposite, especially on the above issues. (She doesnât call herself âGenghis Momâ for nothinâ) More: Both Jeff and I used the same persuasion âtechniqueâ to keep our women madly in love. To bend them to our devious ways. And, ultimately, to make them both way happier as a result. Here's why I am going on and on about this: In my book âNOfluenceâ on sale until tonight I go into detail behind how I used this technique on Stefania⦠how Jeff used it on Lisa (including dialogue from the movie so you can study it in minute detail)... and even another example from the movie âGone Girlâ â where the main character Nick Dunne uses this same technique to help save his reputation and from facing the electric chair. His only way âoutâ is this technique taught in âNOfluence.â Plus, I also show you the exact part of the script where he does it. Take all the above, along with the context & real-life examples (from my own businesses as well as various Email Players of the horde's businesses I feature) inside the book, and I daresay it could be one of the single most potent lessons in persuasion youâve ever seen. A tall order for sure. Especially considering how well-versed many in my Horde already are in persuasion & marketing. But the proof is in the reading & doing. During this week's sale (until tonight Thursday, June 20 at midnight EDT - check your time zones if you don't want to miss it, you been warned...) you can have it at a $100.00 discount (so for $500.00 instead of $600.00) off the listed price at the link below. Hereâs the link: [( Use code AZRIEL at the checkout for the discount. Ben Settle P.S. If you already possess some of the Email Players issues that make up this book (described in the sales letter at the link above), youâll have to decide whether it is worth paying for this offer or not. So please read the sales letter thoroughly, and think carefully before purchasing if that is the case. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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