How to sell to ice cold leads who are so skeptical they call the cops on you!

Once upon a time I wrote an email with the subject line: “Worshipping the open rate fairy and calling it science” The email broke apart the entire “open rates!11” schtick from multiple points of view, not just from my experiences and my customers’ experiences… but in the experiences of trained computer scientists and engineers, as well as Gmail’s own particulars, the realities of a lot of phones mostly not even knowing if you opened an email, and the list goes on. A big theme in the email was: Focus on what you can control, not what you can’t. This goes 100% against virtually all sales, marketing, and copywriting dogma — with their obsession with sales quotas and clicks, freaking out over vanity metrics like open & opt-in rates, and confusing a mere result with failure. Enter Email Players subscriber Jameel Paul. Jameel is a former hardcore door-to-door “make the sale to these ice cold leads who are calling the cops on you or you don’t eat” salesman. His reply to that email is reprinted with his permission below. Hit it, Jameel: === elBenbo you’re 100% right, focusing on what you “can control” was literally beaten into me from my direct-selling days. 8 years I spent in that industry. Eight hours a day going door-to-door, or approaching people in the street cold, selling whatever service I had at the time. All on 100% commission. An in a day you’d have so many variables: * working outside in poor weather conditions, literally hail, rain, sleet n snow, (and having to smile at customers when you have frozen feet, fingers and you’re suit’s drenched through) * people not answering the door to you * the police being called out to stop and question you because you look “suspicious” - when you’re just trying to earn a living like the next man * would-be customers failing a credit check (for the few people who were interested) * or other would-be customers who were just leaving as you were approaching, or just getting home as you were leaving But we got drilled like military to “focus on 3 things” 1. Improve your sales Pitch 2. Increase your Pace (speak to more people) 3. Improve your Attitude All within our control. And the sales would take care of themselves. (With the right actions, done long enough) But after 8 years of selling like this, I left with no list and nothing to export. - That’s why I like what you teach so much. Anyway, this just a long way just to say I agree wid ya, wise ol’ elBenbo === Something I want to say about this: I don’t know if Jameel used it or not in his sales adventures, but one of the persuasion techniques in my book “NOfluence” is something that can potentially work like gangbusters even on the kind of leads so skeptical they call the cops on you. If anything, the technique can sometimes even thrive under such situations, in my experience. During this week's sale (until tonight Thursday, June 20 at midnight EDT - check your time zones if you don't want to miss it, you been warned...) you can have it at a $100.00 discount (so for $500.00 instead of $600.00) off the listed price at the link below. Here’s the link: [( Use code AZRIEL at the checkout for the discount. Ben Settle P.S. If you already possess some of the Email Players issues that make up this book (described in the sales letter at the link above), you’ll have to decide whether it is worth paying for this offer or not. So please read the sales letter thoroughly, and think carefully before purchasing if that is the case. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA