A cautionary tail for email marketers

A couple months ago I got this email from a veterinarian: === Hi Ben! We love you and Zoe as clients! To say thank you, we’ve got a new mobile app for you and your animal companions. It helps manage their lives so you don’t have to! Plus: * Request Appointments 24/7 * Pet Pickup Notifications * Create and store all your pet’s reminders === Sounds like a mighty fine service for pet owners. I will certainly give them that. But, here’s the problem: Last time Zoe went to this vet was 9 years ago, way back when I lived in The Burgle. She has since long passed away and joined the Kennel Invisible a year and a half ago. And yet, this vet is sending me this ditty about how much they love having my deceased pet as a client. Anyone who owns pets knows their lifespans are short — and so I guarantee you I am not the only one who had a “WTF is wrong with you people?” moment when seeing that. Bottom line? Not even BerserkerMail can fix email marketing this bad.. Anyway, not a problem for 99.9% of marketers. But a cautionary tail — as Zoe would have put it — nonetheless. Speaking of BerserkerMail, you can get a free test drive here: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA