Some years ago I did the proverbial deep-dive into a book called: âBackstoryâ The world's single most prolific comicbook writer (even more prolific than the late Stan Lee) Chuck Dixon once recommended it in an audio recording I heard. And it contains interviews with golden age screenwriters that are chock-full of marketing, copywriting, and persuasion insights. Them old school screenwriters and directors truly understood human nature & psychology. And when you read how they thought, solved problems, and worked⦠you start to see all kinds of marketing & copywriting techniques you simply wonât find in any book, course, seminar, or other program. Take the writer of movie âRear Window.â Easily one of my all-time favorite movies. But, also, one of my all-time favorite marketing âseminarsâ in and of itself. Take any of the dialogue between the two characters the writer put in there, for example. If you have not seen the movie, the main character Jeff is an older, rough-around-the-edges (not at all sophisticated, extroverted, or the type to dress up or go to parties) photographer and âslob heroâ (as Chuck Dixon calls such characters) who usually lives out of a suitcase. He also has a broken leg from getting too close to a racing car crash he got a photo of, and lives a life of high adventure, with never more than a weekâs salary in the bank. His girlfriend Lisa, on the other foot, is a high society socialite and his polar opposite. She loves fancy clothes, fancy dinners, and fancy gifts. She is also young and beautiful and graceful⦠and can have any man in New York City she wants â including high value men with money, fortune, and fame. Jeff and Lisa couldnât be more far apart. Yet she is madly in love with Jeff. And itâs fascinating how he keeps her in a constant state of loving him, despite all reason, logic, and practicality telling her otherwise due to them being so opposite, and him not at-all being the kind of guy anyone would think she should be madly in love with. Anyway, their interactions are like mini masterclasses in persuasion. And not-so-accidentally: What Jeff does is how I supposedly (depending on who you ask) âmanipulatedâ Stefania. Like Jeff and Lisa, Stefania and I could not have been more opposite when we first met in my old elBenboâs Lair Facebook group. She was a bar-hopping Millennial New Yorker, pro-choice/pro-Bernie liberal, law school student (inundated with lies about 2nd Amendment, Roe v Wade, etc, very creepy...), and maybe a bit scared of guns and right-wingers who behave & think like Yours Unruly. Our interactions were very much like Jeff and Lisaâs in the movie early on as far as how opposite we were. But today, sheâd tell you she is not only not the same person she was 7 years ago⦠but in many ways the complete opposite. Especially on the above issues. She literally refers to herself on Twitter as Genghis Mom and an Ultra-Fascist Latina if that tells you something. People think I exaggerate when I say I'm the "nice" one in the relationship. But I'm not - as brash and flippant as I am, Stefania will go feral on someone. Especially since Willis came into the world and she sees the sheer evil out there. More: Both Jeff and I used the same persuasion âgameâ to keep our women madly in love. To bend them to our ways. And, ultimately, to make them both way happier as a result. It is what I like to think of as âJim Camp game.â Itâs not a series of tactics or one-liners or mind tricks, though. Just a way of thinking and behaving and living. An âethicâ (not a string of tactics) of influence, if you will â based on things like non-neediness, making agreements, creating vision, embracing (and using) the word No (even trying hard to get someone you are influencing to tell you no), raw honesty, and the list goes on. Which brings me to the finale of this weekendâs rash of Camp promos: My pal Michael Senoff had a chance before Jimâs death to record an intense 4-hour, 174 question Q&A with Jim about some of his best methods and ideas, and packaged it into a a $597 product that is â in my opinion, at least â some of the most powerful info youâll ever hear on the subject of not only negotiation, but sales, the psychology of influence & persuasion (even if he didnât particularly care for the term âpersuasionâ), and marketing. Plus: Until tonight (Sunday, 6/9) at midnight EDT you can have this $597 product for just $20. This is a deal so generous it borders on ridiculous. And, I cannot imagine it not significantly making any marketer, any copywriter, any freelancer, any coach/consultant, and anyone in business who carefully listens to it, intensely studies it (i.e., goes through it multiple times, not just one-and-done like amateurs do), and eagerly applies it make a ho bunch more sales, nab higher fees, and experience far greater success, while having more fun and peace of mind all around. Certainly has for my business. And I believe it can for your business, too. But time is just about up. It ends in less than an hour from when I am sending this. Frankly, by the time you are reading this, it may already be too late. If that happens, you got nobody to blame but yourself, Pokey. Hereâs the link: [( Ben Settle P.S. If you have a question about your order, receiving your order, the order process, or anything else to do with your order do not ask me. Scroll to very bottom of the sales page that the above link and contact Michael directly via email, text, or even phone. I am merely the affiliate, and have zero control over anything but sending these emails selling the offer. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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