Copywriters LARPing about having mind control powers

Let me tease the secret to giving people almost no choice but to do your bidding. What I am referring to is very likely the single most powerful weapon of influence and persuasion ever forged in the fires of Mount Oof, wielded masterfully by only a very small handful of marketers and sales people I have ever seen — and that can cut through objections, skepticism, and a whole lot of buyers resistance like a glowing hot knife through warm margarine. Very powerful stuff. I say “almost no choice” because there are some caveats. 1. This is not some kind of idiotic “mind control” thing you might see copywriters LARPing about to try to sound cool. In fact, if anything, I have noticed this particular technique I am referring to taps into a customer’s free will more than any other persuasion trick, tactic, or technique I’ve ever used or seen 2. It mostly only works if you are dealing with a lead who is qualified, although it can potentially turn a hostile and/or indifferent lead into a paying customer if you have otherwise tight marketing game 3. It takes a lot of thinking, practice, and application to use and master Also, it's worth mentioning there is no “checklist” for doing it. Like everything I teach in my Email Players newsletter: You’ll have to be willing to sit there and think in order to use it. But in my experience the more you do it, the more natural it becomes. Until, ideally, you might wake up one day and just start doing it automatically in your business — like driving or riding a bicycle — whether you’re trying to sell an outrageously expensive offer to a prospect or trying to win a debate about some hot topic someone has their entire worldview wrapped around, but that his harming them or others. And, of course, it can often be used in emails, sales letters, and selling. Example: I am NOT using it in this email "on you" right now. There is a time and place for it, this email ain't it. It is merely the time and place to tease you about it… All is revealed in the June Email Players issue. Here’s the link: []( Ben Settle P.S. Along with the June issue I’m also including: “Snob-Friendly Writing Secrets of a Mentally Disturbed Pulp Novelist!” I taught this training to Email Players subscriber Kevin Johns’ private mastermind members about fiction writing, publishing, & marketing. And I am including a copy of the transcript with the June Email Players issue. Here’s a lil’ taste of what’s inside this bonus: * An almost laughably simple to “leap frog” over the 700 other books on someone’s kindle so they read your book first. * Ways for fiction authors to get their books bought and read, with a rapidly growing fanbase. * An old writing trick (that literally goes back thousands of years) for structuring a story for maximum engagement, impact, and reader experience. * A trick I learned from the story “A Clockwork Orange” to help make my fiction an easier, faster, more pleasant and engaging read. * The World-Building secret I use to “get away with” constantly shilling my fiction (directly and also totally on the sneak) in my emails, on Twitter, and other places on the internet to help create demand and momentum. * How to write fiction (and anything else, for that matter) where it’s not a slog or chore… and something you eagerly look forward to each and every day. (There is no way I could have written 9 novels not to mention a word count of non-fiction books & newsletters that dwarfs Tolkien, CS Lewis, and JK Rowling combined… if it was a slog or chore.) * The Beauty and the Beast secret used by Disney to create a near-fanatical wing of his customers that will probably never leave nor forsake the company no matter how hard the try to butcher even their most beloved brands. (Star Wars, Marvel… nobody destroys brands like Disney — but it won’t matter to the fanatics, and what they did with Beauty and the Beast is a great “template” any fiction writer can use to create their own wing of fanatics amongst the readership.) * The biggest — total pain in the ass — writing mistake I made when writing fiction early on that is still creating nothing but misery, complications, and frustration for me, my publisher, my editor, and even my audio book guy to this day. * Why I totally rewrote my entire first novel from scratch the last week of December last year… even though the book has a rabid (albeit small) fanbase and it’s been consistently selling for years. * Shameless advice to fiction writers (I learned from observing Tolkien, George Lucas, and David Morrell the author of “First Blood” that the Rambo movies are based on) who struggle with being perfectionists, wanting everything to be perfect, and who maybe even psychologically can’t let something see the light of day if it’s not perfect. * The purely business reason why I wrote a screenplay based on my first novel… even though I have zero illusions it will ever get made into a movie or that Hollywood wouldn’t mutilate it beyond recognition by filling it full of pronouns, gays, and awkward race-swapping even if did. * Why one of the best guys to study for writing fiction wasn’t even a writer (much less novelist or creative writer) but a technology investor & inventor who created almost his own religion for his products amongst his fans & customers. * Tips on approaching the writing of a fictional series of books… and how to plan it and write it and promote it. (My 9-part Enoch Wars novels ain’t exactly New York Times best-sellers, so I can only share what I’ve been slowly implementing — but so far it’s been working as planned over the last few years, and I think nearly any fiction writer can do the same.) * The single best writing trick I know and have used (regardless of what kind of writing you do — fiction or otherwise) for creating books people look forward to buying, reading, & consuming. * The marketing technique I have been using for years to help write fiction that does not bore, create apathy, or put people to sleep. (That’s not to say everyone who reads them likes them… just the opposite… but there is rarely lukewarm response, usually it’s love or hate, and it’s because of this marketing secret I use in every sentence.) * The #1 purely mercenary capitalist reason why fiction writers should avoid using fapGPT or any other AI tools to write even a single word of their stories or books. (Broke broccoli heads & money Twitter dorks who think fapGPT is the Second Coming won’t want to hear any of this, but nobody cares what those schlubs think anyway.) * At the same time, I also reveal one totally legitimate use for fapGPT to create commercial writing (especially fiction) that I would absolutely use if I cared enough to subscribe to it. * Why writers are he ones who make civilization work and will have to save civilization from this awful mess we’re in now. * A little talked about documentary (you can find on Amazon Prime) that I believe should be mandatory for anyone who is easily seduced by AI like fapGPT to watch before doing anything kind of writing (or do any kind of art). * The difference between using AI and a swipe file to help write your sales copy. * The brilliant thing Marvel (and other comicbook movies like Joker 2) do with their advertising that works so well people are almost more excited to watch the trailers (advertising) than the movies themselves! * The pros and cons of getting your fiction in with a big established publisher. (Personally, I don’t bother — not only because my politics would get me canceled and all the “offensive” stuff probably edited out like they are doing to established authors… but there are other reasons too.) * My (probably biased — but no less true) reason why authors should all have their own mobile apps. * And a whole lot more… All right, enough of this. If you want in on the June Email Players issue time simply do this: 1. Go to the URL below and read the letter carefully 2. Subscribe before the deadline later today when I send the list to the printer Very simple. And yet, every month some people manage to fook that up and miss out then want me to make an exception or whatever. TikTok brain really has done some of these peoples’ minds in, methinks… but I don’t reward bad behavior I punish it, and so it is. Here is the link: []( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA