How to use write privilege to create content people can’t get out of their brain cells

Email Players subscriber Jessie Cunniffe recently said: === Hey Ben, Apropos of absolutely nothing, thought you’d like to know you’ve officially infiltrated my brain. Whilst reading the paper today I read this headline: ‘Settlers’ tales of tropical mistresses and interracial love’ …and found myself eagerly perusing it, thinking it was something you’d written, despite my having no reason to believe you now write for my local rag. But your name and brand are infused so strongly in my braincells they’re now seeing it everywhere. === As I like to say: “Wherever you go, there I am…” The phenomenon Jessie described is primarily a function of daily contact via email. It can also apply to any other kind of content creation too. (Free, paid, audio, video, speaking, whatever.) But I will use emails as my example. When I say this I do not mean monthly, weekly, or semi-daily emails. I am talking about daily. Relentlessly. And through that writing over many years working out my philosophies, style of communication, transferring my thought patterns to readers, creating & selling content, and putting people into a World they love to enter and don’t want to leave. There’s no checklist or listicle for doing this. Just time and work and having a goal. Sometimes people want to Mysticize it. But there’s nothing mystical or even all that special or unique about it. I think for a lot of people who overcomplicate things it comes down to two things: 1. Thinking they have to have it all figured out, when nobody does — you do that via the process, not the other way around. 2. They have never worked a horrible job before. They don’t realize the work IS the privilege. 20+ years ago I worked shyt jobs and cleaned offices on weekends. It sucked. When I went full time in copywriting it never seemed like work. It was a bonafide privilege. What I like to call “Write Privilege.” This is not limited to written content by any means. It can apply to video, audio, in person teaching, almost anything. Anyway, this is a topic I go very deep into in the April Email Players issue. The entire issue is about creating & monetizing content. And while there are some techniques taught inside, I also go into the mental/psychological side — including this topic, which I learned much about, and have made much money from over the years by adopting something the late Heath Ledger used to do when shooting movies. And, specifically, when shooting the Dark Knight movie he is most known for. I can’t possibly do this justice in an email. But, I daresay I do it justice inside the April Email Players issue. And, I also daresay those who read it, think about it, and aggressively use it can potentially start creating content that infuses itself into the brains of your own audience… where your audience maybe has a hard time getting you out of their heads as well, along with the sales, influence, and benefits that comes naturally from such a catbird seat position. The deadline to get the April issue is just about here. This is the last email I am sending about it. Once I send the list to the printer, that’ll be it. So if you want in on time you best strangle your inner procrastinator and go here: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a lil’ taste of what’s inside this King-Sized issue: * A content creation secret used by famous actor Gary Cooper to turn otherwise boring, ordinary, bland, and totally “plain vanilla” scenes into fascinating & memorable moments people remembered for years afterwards. (Especially useful if content you sell is otherwise easily found free on YouTube or Google.) * A shrewd way used by everyone from Dr. Seuss to Mister Rogers to even Quentin Tarantino… for creating content people love to pay for and consume even if it’s not mind-blowingly original. * The “fights are bullshit” secret for writing emails that can potentially make lots of sales even if you hardly even mention your product or offer at all. (This is directly from the writer who helped make The X-Men a household name and a billion dollar IP for Marvel Comics. And it can work like a charm when creating other kinds of content, too — from sales copy and emails to books, courses, talks, and everything in between.) * An old school writing trick for making your content so compulsively engaging & hard to stop reading/watching/listening to it might even piss people off! (No joke — doing this not only pisses off Stefania whenever she reads or edits my content… but it even irked my book designer when she was creating the interiors of one of my books.) * 7 ingenious ways (based on what Dungeons & Dragons in the 80’s did to help stop IP theft in its tracks) to aggravate & foil content pirates who are probably drooling right now at the chance to steal and sell your hard work. * The “Scorsese touch” content creation & monetization secret I’ve been using for the last several years to help write emails that sell like crazy without having to constantly hard pitch my offers. (Including helping me sell scads of my perfect bound books that look like they should sell for $13 at Barnes & Noble for as much as a $1,000+ a pop…) * A content creation trick (that's gone all but extinct since the rise of “Influencer” culture) that can help you sell your offers on the sneak inside your content. (I also show you an example of an email doing this that got the highest clicks, opens, & sales for us during a highly competitive affiliate campaign… even though it barely even talks about “the product” or benefits or has all that many claims.) * 2 things amateur copywriters, coaches, & online marketers can do (starting immediately) to help grow a bigger and more influential business than their more talented & well-connected peers and competitors. (These are the exact 2 things I did over 20 years ago to quickly blow right past a lot of my own more talented, better connected, and far superior copywriter and/or marketer peers.) * A cunning way to craft content that can help your business stand out head & shoulders in niches overrun with competition and distractions. * An ancient kung fu fighting tip (used by the late, great copywriter Jim Rutz did a lot in his ads, believe it or not...) that can help make even the most mundane, ordinary, and typical content/information look & feel exciting and sexy. * A 3-point content creation approach pioneered by Earl Nightingale (when he was a radio broadcaster in Chicago) and later perfected by Dan Kennedy (when speaking on the Peter Lowe tour) that can help get your content ridiculously high engagement & sales. * Why always trying to be contrarian or a “rebel” is a recipe for ending up ignored at best or even an abject failure in the content creation game at worst. * How to use your content to seize the coveted “cat bird seat” (i.e., he to whom business seems to flow effortlessly) in your industry. (Old school Mad Men like Olgilvy, Burnett, Norman, Foote, Cone, etc were pros at doing this — and it’s one reason why each had their own horde of clients who gravitated just to them, only wanted to hire them, and often didn’t care how much it cost.) * How to approach content creation in a way where your name and brand can be all but “infused” so strongly in your customers’ braincells they start seeing you almost everywhere and almost in everything they look at! (I won’t say doing this is easy — it’s not — but it is the big secret to how you achieve true marketplace omnipotence where your content can spread to the four corners of the earth and all but sell itself.) * How to summon energy & excitement “on demand” to create content when you don’t feel like it, don’t want to it, and it feels like such a chore you’d rather be doing ANYTHING else but creating content. (The late Heath Ledger tapped into this phenomenon to help create his most memorable performance as the Joker. And I've been using for a long time to pound out all kinds of content even when I'd rather be doing something else. You can, too, if you take this approach to heart, apply it, and work hard at it.) All right that’ll do it. If you want in on time for this issue you have to hurry. Once the deadline hits in a little bit tonight, it’ll be too late. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA