A sneaky way to literally piss people off into engaging with your content

And I ain't talking about needing to create “rage bait” or whatever. Here’s what I mean: When I first sent my Markauteur book to Email Players subscriber Kia Arian to design the interiors her only frustration with it was how I wrote it — like I write all my books — in such a way where there are no stopping points. It makes it harder on the designer to say the least. Most books are written in a way where subheads or content have spots where the reader can safely stop reading, dog ear it, and put it away. Not so my books. And it’s like I told her: “I don’t want you to stop reading” You know who else got pissed at me reading Markauteur for writing it like this? Stefania. She was doing a challenge which includes reading 10 pages of a non-fiction book each day. And she said she couldn’t stop reading Markauteur (her book of choice at that time) at 10 pages because I didn’t give a natural place to stop and then re-start, and ended up spending far more time reading than she wanted to due to how one idea/chapter/heading/thought/paragraph led directly to the next… and in such a way where my goal is to make it one big compulsively engaging and all-encompassing stream of info designed to keep you engaged, consuming, and, ultimately (if timing and offer are right) buying. This is all based on an old copywriting trick I’ve long used in sales copy. Yes, it is a "technique" for those wanting to learn more content creation techniques. But, over the years, I figured out ways to apply it not just to written text (emails, sales copy, whatever) but to videos I make, audios I record (podcasts, etc), courses I create, articles & posts I write… and, yes, my fiction. My novels are not exactly Shakespeare. But, I do pride myself on knowing I make it very hard for a lot of people (by their own admission to me) to not binge read them - even when they have more pressing and important things to do than read my deranged stories. Ditto for every other piece of content I create. In fact, I am using the technique I am talking about here “on you” right now. And if you’ve read this far then it’s done its job. And to see how this approach works in practice see the April Email Players issue. The entire issue is about ways I use to create & monetize content — and I daresay a lot of this stuff is not the typical very shallow fluffpreneuer approach you see from young people shooting videos in their cars on the way to brunch. Frankly, I got so much to say about content creation & monetization I have never talked about before that I had to make the April issue King-Sized — a full 32 pages vs the usual 20 pages. And to keep the ADD-addled subscribers in the game with hit, I had to of course write this issue using this very technique I am talking about here inside. Most content is easily ignored or discarded. But it’s not so easy to do that when you use my approach. And you can learn all about it in the April issue. But, the deadline is later today. When I send the list to the printer that’ll be it, and I close it down in the cart. So if you want in on time you best hurry: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a lil’ taste of what’s inside this King-Sized issue: * A content creation secret used by famous actor Gary Cooper to turn otherwise boring, ordinary, bland, and totally “plain vanilla” scenes into fascinating & memorable moments people remembered for years afterwards. (Especially useful if content you sell is otherwise easily found free on YouTube or Google.) * A shrewd way used by everyone from Dr. Seuss to Mister Rogers to even Quentin Tarantino… for creating content people love to pay for and consume even if it’s not mind-blowingly original. * The “fights are bullshit” secret for writing emails that can potentially make lots of sales even if you hardly even mention your product or offer at all. (This is directly from the writer who helped make The X-Men a household name and a billion dollar IP for Marvel Comics. And it can work like a charm when creating other kinds of content, too — from sales copy and emails to books, courses, talks, and everything in between.) * An old school writing trick for making your content so compulsively engaging & hard to stop reading/watching/listening to it might even piss people off! (No joke — doing this not only pisses off Stefania whenever she reads or edits my content… but it even irked my book designer when she was creating the interiors of one of my books.) * 7 ingenious ways (based on what Dungeons & Dragons in the 80’s did to help stop IP theft in its tracks) to aggravate & foil content pirates who are probably drooling right now at the chance to steal and sell your hard work. * The “Scorsese touch” content creation & monetization secret I’ve been using for the last several years to help write emails that sell like crazy without having to constantly hard pitch my offers. (Including helping me sell scads of my perfect bound books that look like they should sell for $13 at Barnes & Noble for as much as a $1,000+ a pop…) * A content creation trick (that's gone all but extinct since the rise of “Influencer” culture) that can help you sell your offers on the sneak inside your content. (I also show you an example of an email doing this that got the highest clicks, opens, & sales for us during a highly competitive affiliate campaign… even though it barely even talks about “the product” or benefits or has all that many claims.) * 2 things amateur copywriters, coaches, & online marketers can do (starting immediately) to help grow a bigger and more influential business than their more talented & well-connected peers and competitors. (These are the exact 2 things I did over 20 years ago to quickly blow right past a lot of my own more talented, better connected, and far superior copywriter and/or marketer peers.) * A cunning way to craft content that can help your business stand out head & shoulders in niches overrun with competition and distractions. * An ancient kung fu fighting tip (used by the late, great copywriter Jim Rutz did a lot in his ads, believe it or not...) that can help make even the most mundane, ordinary, and typical content/information look & feel exciting and sexy. * A 3-point content creation approach pioneered by Earl Nightingale (when he was a radio broadcaster in Chicago) and later perfected by Dan Kennedy (when speaking on the Peter Lowe tour) that can help get your content ridiculously high engagement & sales. * Why always trying to be contrarian or a “rebel” is a recipe for ending up ignored at best or even an abject failure in the content creation game at worst. * How to use your content to seize the coveted “cat bird seat” (i.e., he to whom business seems to flow effortlessly) in your industry. (Old school Mad Men like Olgilvy, Burnett, Norman, Foote, Cone, etc were pros at doing this — and it’s one reason why each had their own horde of clients who gravitated just to them, only wanted to hire them, and often didn’t care how much it cost.) * How to approach content creation in a way where your name and brand can be all but “infused” so strongly in your customers’ braincells they start seeing you almost everywhere and almost in everything they look at! (I won’t say doing this is easy — it’s not — but it is the big secret to how you achieve true marketplace omnipotence where your content can spread to the four corners of the earth and all but sell itself.) * How to summon energy & excitement “on demand” to create content when you don’t feel like it, don’t want to it, and it feels like such a chore you’d rather be doing ANYTHING else but creating content. (The late Heath Ledger tapped into this phenomenon to help create his most memorable performance as the Joker. And I've been using for a long time to pound out all kinds of content even when I'd rather be doing something else. You can, too, if you take this approach to heart, apply it, and work hard at it.) All right that’ll do it. If you want in on time for this issue you have to hurry. Once the deadline hits tonight it’ll be too late. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA