The “McFrazetta” secret to writing mooney-making emails & sales copy

A question that may be hard to read with it's one-sentence-per line, but well worth the answer: === Hi Ben, I've been learning about copywriting for awhile now, And I have been starting to write bits eg practice emails, But I ran into a small wall... And since you are one of, if not the BEST, I was wondering if you could help. The problem is how do you write your metaphorical analogies, You know when trying to emphasise something, But you don't want to sound boring 🥱🥱 You know those analogies Well when writing them I find sometimes they may be hard to understand, Or they need changing, But I can't find how to improve them. Anyways I don't want to waste any more of your time, ==== My advice: Combine what Frank Frazetta ("godfather of fantasy art") and Todd McFarlane the world famous comicbook artist used to become the best of the best at what they did to climb to top of their respective games when they were out there competing. And just what, pray tell, did they do? I am glad you asked: 1. I once saw a video where Todd said to teach himself art (which at first challenged Marvel's "house style" and then all but replaced it for Spider-Man artists, if that tells you something) - he would spend an entire week JUST on drawing one kind of body part, or perspective, or object, or building, etc. He’d really go deep into, for example, how to draw a knee, from various angles. Or feet (which artists tend to struggle with especially), or buildings, or whatever it is. It was a lot of work. But he figured it out and became one of the best & highest paid in the game. Later, he leveraged that talent into a $300+ million toy company. A true entrepreneur. 2. Frank Frazetta once said in an interview that when you run into a challenge: "Sometimes you just have to sit there and think" That's also my advice to the guy above. And it is what I do myself when wanting to get better at something - especially when it comes to writing. It's also how I self taught myself bullet-writing, analogies, storytelling, headlines, transitions, drama, infotainment, rhetoric, etc… by learning it from the masters of the craft who figured it out before us, and then just doing it over and over and over again, for not just days… but weeks, months, years, and now well over two decades. I still work at it as hard as ever every single day. And, I will add, it’s a lot easier to do that if you are writing daily emails. By writing daily emails… and sometimes multiple daily emails… it makes every single day not only an opportunity to make sales (which is the main reason to do it), but also an opportunity to practice the things you want to get better at, instead of avoiding or shying away from it. There are all kinds of benefits to writing daily emails selling your own offers. Even if you're a freelancer. Or, I would argue, especially if you're a freelancer. Just realize that like anything in life: If it was easy everyone would be doing it... At the end of the day the above applies to any and all kinds of content creation — whether we’re talking about emails, sales copy, books, courses, videos, podcasts, talks you give, even customer service replies. And if you want the deeper methods, strategies, and insights I’ve been recently using and profiting from to create and monetize my own content see the April Email Players issue. This King-Sized issue (32 pages vs the usual 20 pages) is all about content. Both creating and monetizing it. I’ve been in this game quite a long time, and I’ve learned quite a few tricks. I wrote a lot of them in my Breakneck Content book which is like a fan favorite book for a lot of my customers who live and die by their content. But I believe that book pales in comparison to what the April issue teaches on content creation and monetization. To subscribe in time for this issue before the deadline go here: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a lil’ taste of what’s inside this King-Sized issue: * A content creation secret used by famous actor Gary Cooper to turn otherwise boring, ordinary, bland, and totally “plain vanilla” scenes into fascinating & memorable moments people remembered for years afterwards. (Especially useful if content you sell is otherwise easily found free on YouTube or Google.) * A shrewd way used by everyone from Dr. Seuss to Mister Rogers to even Quentin Tarantino… for creating content people love to pay for and consume even if it’s not mind-blowingly original. * The “fights are bullshit” secret for writing emails that can potentially make lots of sales even if you hardly even mention your product or offer at all. (This is directly from the writer who helped make The X-Men a household name and a billion dollar IP for Marvel Comics. And it can work like a charm when creating other kinds of content, too — from sales copy and emails to books, courses, talks, and everything in between.) * An old school writing trick for making your content so compulsively engaging & hard to stop reading/watching/listening to it might even piss people off! (No joke — doing this not only pisses off Stefania whenever she reads or edits my content… but it even irked my book designer when she was creating the interiors of one of my books.) * 7 ingenious ways (based on what Dungeons & Dragons in the 80’s did to help stop IP theft in its tracks) to aggravate & foil content pirates who are probably drooling right now at the chance to steal and sell your hard work. * The “Scorsese touch” content creation & monetization secret I’ve been using for the last several years to help write emails that sell like crazy without having to constantly hard pitch my offers. (Including helping me sell scads of my perfect bound books that look like they should sell for $13 at Barnes & Noble for as much as a $1,000+ a pop…) * A content creation trick (that's gone all but extinct since the rise of “Influencer” culture) that can help you sell your offers on the sneak inside your content. (I also show you an example of an email doing this that got the highest clicks, opens, & sales for us during a highly competitive affiliate campaign… even though it barely even talks about “the product” or benefits or has all that many claims.) * 2 things amateur copywriters, coaches, & online marketers can do (starting immediately) to help grow a bigger and more influential business than their more talented & well-connected peers and competitors. (These are the exact 2 things I did over 20 years ago to quickly blow right past a lot of my own more talented, better connected, and far superior copywriter and/or marketer peers.) * A cunning way to craft content that can help your business stand out head & shoulders in niches overrun with competition and distractions. * An ancient kung fu fighting tip (used by the late, great copywriter Jim Rutz did a lot in his ads, believe it or not...) that can help make even the most mundane, ordinary, and typical content/information look & feel exciting and sexy. * A 3-point content creation approach pioneered by Earl Nightingale (when he was a radio broadcaster in Chicago) and later perfected by Dan Kennedy (when speaking on the Peter Lowe tour) that can help get your content ridiculously high engagement & sales. * Why always trying to be contrarian or a “rebel” is a recipe for ending up ignored at best or even an abject failure in the content creation game at worst. * How to use your content to seize the coveted “cat bird seat” (i.e., he to whom business seems to flow effortlessly) in your industry. (Old school Mad Men like Olgilvy, Burnett, Norman, Foote, Cone, etc were pros at doing this — and it’s one reason why each had their own horde of clients who gravitated just to them, only wanted to hire them, and often didn’t care how much it cost.) * How to approach content creation in a way where your name and brand can be all but “infused” so strongly in your customers’ braincells they start seeing you almost everywhere and almost in everything they look at! (I won’t say doing this is easy — it’s not — but it is the big secret to how you achieve true marketplace omnipotence where your content can spread to the four corners of the earth and all but sell itself.) * How to summon energy & excitement “on demand” to create content when you don’t feel like it, don’t want to it, and it feels like such a chore you’d rather be doing ANYTHING else but creating content. (The late Heath Ledger tapped into this phenomenon to help create his most memorable performance as the Joker. And I've been using for a long time to pound out all kinds of content even when I'd rather be doing something else. You can, too, if you take this approach to heart, apply it, and work hard at it.) All right that’ll do it. If you want in on time for this issue you have to hurry. Once the deadline hits it’ll be too late. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA