The “one little buckaroo” secret of one of history's most prolific video content creators

A question about using my content creation ways to YouTube: === What are your thoughts on applying this "more and faster content" philosophy to youtube? From what we can see people who post the most frequently on there are the ones who make the least views and money whereas the ones who take their sweet time and heavily balance it out with quality get way more views and money. So I guess the philosophy of daily contact with your audience wouldn't work as well there due to how the site works. What are your thoughts on it? === First, a caveat: I am not a “YouTube” guy. So I don’t keep up with its ever-changing rules and algorithms and biases… or play dodge ball with its censorship and de-platforming shenanigans. To rely on such a platform as anything other than supplementary (like we do with BerserkerMail’s YouTube channel) is a recipe for frustration and, I would argue, a horribly foundation to 100% rely upon for selling and/or distributing content. Personally, I don’t create any content based on algorithms. I don’t even create content based on clicks. I base it on… Relationships. That is the only “algorithm” I care about. I’d rather have ONE engaged person consuming my videos/audios/emails/books/other content than a million non-engaged peopled consuming it. I write, record, and talk to one person, not a crowd. To one person, not a list. To one person, not a crowd. When people go through my content I want them to feel like I’m communicating with them and them alone. This goes back to old school Mister Rogers when he was told by an early influence of his that TV (video content) was all about: “one little buckaroo” That is who he was talking to. And it added a huge layer of both humanity and influence to his content. I daresay he was the single most beloved and biggest “brand” of the 20th century — even bigger than Disney (not financially — although I believe he could have been if he’d chose) and any single President or world leader — just going by sheer number of people - and generations of people - who loved and knew about him, and who still do. You think he made his show based on some fleeting rules or algorithms? No. He had the exact same format for 33 years. On a public supported channel. At a time of the day when most people were at work. Obviously, this does not lend itself to businesses who wrap their livelihood’s up in click-based monetization on a platform they don’t control, run by a company that has long ago abandoned caring about making a profit and instead exists to serve a social agenda above all else. So those are my thoughts on it. Here are a couple more related thoughts: 1. With Congress trying to ban TikTok… I don't know what to tell all the online marketers who screwed around building a TikTok audience instead of an email list the last several years. Except, maybe a quote from the crazy Irishman in the movie Braveheart when he tells William Wallace (as arrows are raining down on their heads and puncturing through their thin, wooden shields): “The Lord tells me he can get me out of this mess. But He’s pretty sure you’re fooked!” Anyone who relies on a 3rd party platform is in the same boat. Yes, even if it’s a so-called “based” one like Twitter. Ffs build an email list, back it up, and get their snail mail addresses. 2. Many years ago (on the old “Better Networker” site — which served as a great article directory at the time for the home business niche) my friend & computer scientist the late Jim Yaghi once showed people the inanity of relying on soft metrics like clicks and views, etc. In this case: There were certain articles that got thousands of shares. Maybe even 10’s of thousands, but I don’t remember exact numbers. And he wrote about how dumb it was to base an article’s success or monetization on shares, which people assumed was the gold standard metric at the time. And he illustrated how dumb it was to care about shares by showing how almost all those popular articles got way less actual views than shares. i.e., nobody was reading them, they were just mindlessly forwarding them. Not all that much actual "engagement." This was probably back in 2009 or 2010 and that mentality has only gotten worse. Immoral of the story: Unless, I suppose, you get directly paid a lot of money based on views alone there is little reason to create content for clicks or opens or views or shares or anything you see so-called influencers obsessing over. None of them are direct response people. I doubt very many have businesses that'd survive if they were kicked off YouTube at all. So I suggest creating content for the creation/expansion/fortification of the relationship with the person you are trying to reach/teach/help with your content, so they go wherever you go, to whatever platform or media you use. i.e., talk to that One Little Buckaroo. You don’t have to ignore all those other metrics. But to wrap your business around them is foolish. * Build/grow your list. * Create content for that list. * Sell it to that list EVERY day (despite what some idiotic algorithm wants) * Sell those buyers something else. Focus on that and the rest will take care of itself. Then, if you want many more of my insights & experiences with content creation & monetization then see the April Email Players issue. It’s some of the most profitable content-creation info I’ve ever used in my business — and I daresay many who read, apply, the info seriously can potentially experience a big uptick in engagement and sales using it. To subscribe by the deadline best hurry. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a lil’ taste of what’s inside this King-Sized issue: * A content creation secret used by famous actor Gary Cooper to turn otherwise boring, ordinary, bland, and totally “plain vanilla” scenes into fascinating & memorable moments people remembered for years afterwards. (Especially useful if content you sell is otherwise easily found free on YouTube or Google.) * A shrewd way used by everyone from Dr. Seuss to Mister Rogers to even Quentin Tarantino… for creating content people love to pay for and consume even if it’s not mind-blowingly original. * The “fights are bullshit” secret for writing emails that can potentially make lots of sales even if you hardly even mention your product or offer at all. (This is directly from the writer who helped make The X-Men a household name and a billion dollar IP for Marvel Comics. And it can work like a charm when creating other kinds of content, too — from sales copy and emails to books, courses, talks, and everything in between.) * An old school writing trick for making your content so compulsively engaging & hard to stop reading/watching/listening to it might even piss people off! (No joke — doing this not only pisses off Stefania whenever she reads or edits my content… but it even irked my book designer when she was creating the interiors of one of my books.) * 7 ingenious ways (based on what Dungeons & Dragons in the 80’s did to help stop IP theft in its tracks) to aggravate & foil content pirates who are probably drooling right now at the chance to steal and sell your hard work. * The “Scorsese touch” content creation & monetization secret I’ve been using for the last several years to help write emails that sell like crazy without having to constantly hard pitch my offers. (Including helping me sell scads of my perfect bound books that look like they should sell for $13 at Barnes & Noble for as much as a $1,000+ a pop…) * A content creation trick (that's gone all but extinct since the rise of “Influencer” culture) that can help you sell your offers on the sneak inside your content. (I also show you an example of an email doing this that got the highest clicks, opens, & sales for us during a highly competitive affiliate campaign… even though it barely even talks about “the product” or benefits or has all that many claims.) * 2 things amateur copywriters, coaches, & online marketers can do (starting immediately) to help grow a bigger and more influential business than their more talented & well-connected peers and competitors. (These are the exact 2 things I did over 20 years ago to quickly blow right past a lot of my own more talented, better connected, and far superior copywriter and/or marketer peers.) * A cunning way to craft content that can help your business stand out head & shoulders in niches overrun with competition and distractions. * An ancient kung fu fighting tip (used by the late, great copywriter Jim Rutz did a lot in his ads, believe it or not...) that can help make even the most mundane, ordinary, and typical content/information look & feel exciting and sexy. * A 3-point content creation approach pioneered by Earl Nightingale (when he was a radio broadcaster in Chicago) and later perfected by Dan Kennedy (when speaking on the Peter Lowe tour) that can help get your content ridiculously high engagement & sales. * Why always trying to be contrarian or a “rebel” is a recipe for ending up ignored at best or even an abject failure in the content creation game at worst. * How to use your content to seize the coveted “cat bird seat” (i.e., he to whom business seems to flow effortlessly) in your industry. (Old school Mad Men like Olgilvy, Burnett, Norman, Foote, Cone, etc were pros at doing this — and it’s one reason why each had their own horde of clients who gravitated just to them, only wanted to hire them, and often didn’t care how much it cost.) * How to approach content creation in a way where your name and brand can be all but “infused” so strongly in your customers’ braincells they start seeing you almost everywhere and almost in everything they look at! (I won’t say doing this is easy — it’s not — but it is the big secret to how you achieve true marketplace omnipotence where your content can spread to the four corners of the earth and all but sell itself.) * How to summon energy & excitement “on demand” to create content when you don’t feel like it, don’t want to it, and it feels like such a chore you’d rather be doing ANYTHING else but creating content. (The late Heath Ledger tapped into this phenomenon to help create his most memorable performance as the Joker. And I've been using for a long time to pound out all kinds of content even when I'd rather be doing something else. You can, too, if you take this approach to heart, apply it, and work hard at it.) All right that’ll do it. If you want in on time for this issue you have to hurry. Once the deadline hits it’ll be too late. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA