How I get more work done in 3 hours than most people do in a month

An excellent question that came in a while back: “Quick question (feel free to use for future content): how do you get so much done on your walks? Are you reading/responding to emails on your phone while walking? Taking voice notes? I know you do some great content creation while walking (as per your awesome YouTube vids) but wanted to get an idea for what else you do to make those walks more productive.” The short answer? Yes. The longer, more detailed answer: Some of my walks are 3-3.5 hours long — while others are maybe 20-45 minutes long. But long or short I never let the opportunity go to waste. That time is a pure, uncut, and unadulterated example of what the great Dan Kennedy teaches about: “Unused Capacity” i.e., time that can be used to grow my business. Thus, depending on the day and situation that time consists of things like: * Doing a Twitter Spaces call with Email Player subscriber and BerserkerMail co-owner John Wood — which has obvious immediate benefits, but that he then also uses as content on the BerserkerMail YouTube channel that he runs, and that we could put up as a BerserkerMail podcast, and probably be cut up and used for other things too. * Back-and-forthing with my various biz partners on other matters — whether it’s with John & Troy Broussard about our BerserkerMail biz, or Troy with Low Stress Trading biz, or with Stefania about life/business/scheduling/whatever… and the list goes on. I have filled entire 3+ hour walks just doing this, barely noticing the time going by. * Listening to audio books, podcasts, courses, or recorded conversations about business I want to review, dig deeper into, think about, etc * And, of course… Creating content. I’ve “written” entire Email Players issues, for example, on walks with my phone's recorder. I’ve also co-created a course or two on walks. Not to mention belting out content for bonuses, premiums, and that sort of thing. I’ve also gotten ideas and built the outlines of books while on walks — stopping whenever an idea pops in my mind to jot the idea down, email it to myself, catalog & organize it later when I get home. And the above is just for starters. I’m not even getting into the health benefits of all that walking/jogging/running. i.e., Road work as Gary Halbert taught in his Boron Letters. People like ‘hacks’ — well in my business walking is the most profitable hack of them all. Highly recommend. And if you want to learn some of my particular ways of going about creating and monetizing content in all its myriad of forms (written, audio, video… whatever it may be) then scoot that booty over to the link below and subscribe to Email Players in time for the the special King-Sized (32 pages vs the usual 20 pages) April issue while you still can. It contains some of the best content creation & monetization info I’ve been doing and using most recently — and that you won’t see in my other books or offers (like Breakneck Content, for example). Power stuff. And, yes, all very “walking” compatible if that’s your bag. To subscribe by the deadline go here: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a lil’ taste of what’s inside this King-Sized issue: * A content creation secret used by famous actor Gary Cooper to turn otherwise boring, ordinary, bland, and totally “plain vanilla” scenes into fascinating & memorable moments people remembered for years afterwards. (Especially useful if content you sell is otherwise easily found free on YouTube or Google.) * A shrewd way used by everyone from Dr. Seuss to Mister Rogers to even Quentin Tarantino… for creating content people love to pay for and consume even if it’s not mind-blowingly original. * The “fights are bullshit” secret for writing emails that can potentially make lots of sales even if you hardly even mention your product or offer at all. (This is directly from the writer who helped make The X-Men a household name and a billion dollar IP for Marvel Comics. And it can work like a charm when creating other kinds of content, too — from sales copy and emails to books, courses, talks, and everything in between.) * An old school writing trick for making your content so compulsively engaging & hard to stop reading/watching/listening to it might even piss people off! (No joke — doing this not only pisses off Stefania whenever she reads or edits my content… but it even irked my book designer when she was creating the interiors of one of my books.) * 7 ingenious ways (based on what Dungeons & Dragons in the 80’s did to help stop IP theft in its tracks) to aggravate & foil content pirates who are probably drooling right now at the chance to steal and sell your hard work. * The “Scorsese touch” content creation & monetization secret I’ve been using for the last several years to help write emails that sell like crazy without having to constantly hard pitch my offers. (Including helping me sell scads of my perfect bound books that look like they should sell for $13 at Barnes & Noble for as much as a $1,000+ a pop…) * A content creation trick (that's gone all but extinct since the rise of “Influencer” culture) that can help you sell your offers on the sneak inside your content. (I also show you an example of an email doing this that got the highest clicks, opens, & sales for us during a highly competitive affiliate campaign… even though it barely even talks about “the product” or benefits or has all that many claims.) * 2 things amateur copywriters, coaches, & online marketers can do (starting immediately) to help grow a bigger and more influential business than their more talented & well-connected peers and competitors. (These are the exact 2 things I did over 20 years ago to quickly blow right past a lot of my own more talented, better connected, and far superior copywriter and/or marketer peers.) * A cunning way to craft content that can help your business stand out head & shoulders in niches overrun with competition and distractions. * An ancient kung fu fighting tip (used by the late, great copywriter Jim Rutz did a lot in his ads, believe it or not...) that can help make even the most mundane, ordinary, and typical content/information look & feel exciting and sexy. * A 3-point content creation approach pioneered by Earl Nightingale (when he was a radio broadcaster in Chicago) and later perfected by Dan Kennedy (when speaking on the Peter Lowe tour) that can help get your content ridiculously high engagement & sales. * Why always trying to be contrarian or a “rebel” is a recipe for ending up ignored at best or even an abject failure in the content creation game at worst. * How to use your content to seize the coveted “cat bird seat” (i.e., he to whom business seems to flow effortlessly) in your industry. (Old school Mad Men like Olgilvy, Burnett, Norman, Foote, Cone, etc were pros at doing this — and it’s one reason why each had their own horde of clients who gravitated just to them, only wanted to hire them, and often didn’t care how much it cost.) * How to approach content creation in a way where your name and brand can be all but “infused” so strongly in your customers’ braincells they start seeing you almost everywhere and almost in everything they look at! (I won’t say doing this is easy — it’s not — but it is the big secret to how you achieve true marketplace omnipotence where your content can spread to the four corners of the earth and all but sell itself.) * How to summon energy & excitement “on demand” to create content when you don’t feel like it, don’t want to it, and it feels like such a chore you’d rather be doing ANYTHING else but creating content. (The late Heath Ledger tapped into this phenomenon to help create his most memorable performance as the Joker. And I've been using for a long time to pound out all kinds of content even when I'd rather be doing something else. You can, too, if you take this approach to heart, apply it, and work hard at it.) All right that’ll do it. If you want in on time for this issue you have to hurry. Once the deadline hits it’ll be too late. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA