Fun writing project — $2,000 for two pages

Make money writing before-and-after stories [The Writer’ s Life]( February 16, 2024 "The best way to teach people is by telling a story." – Kenneth Blanchard Hi {NAME}, No matter what time of year it is, you'll find plenty of ads flooding TV and Instagram for how you can lose weight, look better, and get fit. The success stories usually feature before-and-after photos, showing the results achieved — thanks to the featured product, of course. As with all social proof, the hope is that the viewer will relate to the problem and want THAT specific solution. Stories are the strongest way to illustrate how a product helped someone solve a problem … While at the same time, building a deeper connection with readers. Our brains are hardwired to tune in to stories, making them a powerful tool in moving someone to ultimately make a purchase. That's why case studies are used in so many industries today. In fact, 72% of businesses use these "good news" stories as part of their marketing content, according to a recent survey. (We've got over 85 of them on our website. For a dose of inspiration, [you should check them out](!) B2B Writers International Managing Editor Lisa Christoffel is here today to share more about this fun and lucrative writing specialty. And who's going to write these in-demand projects? You, the writer! So if you're looking for a writing project you can do on the side, or even for your first "starter project," this is an easy specialty to learn. Case studies follow a simple formula, which means you can write them FAST, typically in 5-7 hours max … and earn you as much as $2,000. Curious to learn more? Today you can get our exclusive insider guide, The Secret to Telling a $2,000 Story, FREE when you [subscribe to our popular Barefoot Writer magazine]( … You'll get 12 issues of Barefoot Writer and access to the report, for just $11. But hurry — this special offer closes at midnight … [>> Grab it now.]( Hope you have a great weekend! Rebecca Matter President AWAI Last Chance: Free Access to AMAZING Perks Through Writing Discover how to get everything for FREE, from weekend getaways to five-star meals to home improvement … Using ONLY your writing skills! The benefits that come with this kind of writing are limitless. You'll learn why this is and how to get these bonuses yourself in our special report, 130 Amazing Perks and Freebies for Barefoot Writers — yours FREE when you subscribe to Barefoot Writer. (Hurry — discount expires tonight!) [Save Now — Click Before Midnight]( Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Details here.]( How Writers Can Earn Up to $300 an Hour Telling Stories By Lisa Christoffel [Writer watching video on laptop] Picture for a moment … You're looking for a water filtration system for your kitchen. Just the right one. After all, they're an expensive investment, often $500 plus. Some sit under the sink and need to be hooked up … Some sit on top of the counter but take up valuable space … Some filter certain things out and others use a different type of filtration system to protect you against other contaminants. Because this is costly and will be used daily, you want to make the best choice. So, you do your research. You look at the features of each type of system. How it works. What it protects you from. Which doctor or professional endorses it. Eventually, you've narrowed your options down to two brands. But how do you decide? If you're like most consumers, you'll look at the reviews and comments about each system. How reliable is it? How easy was it to install? What needs to be replaced on it and how often? You've already read everything the company had to say about its product — now you want to see how people just like you are using it and if it's working for them. Other people's experiences with each system can help you make a more informed decision for yourself. You can see what they complain about and assess whether you'll have the same complaint. You'll read what they love and compare it to what problems you're trying to solve. Social proof is very powerful when someone is considering making a purchase. And the more expensive the purchase, the more proof you'll need to justify the investment. B2B buyers making decisions about how to spend their company's money have the same concerns. In fact, they may have even bigger concerns. Because if you're an employee who authorized spending $50,000 on a product for your company and it doesn't do the job, you may be looking for another job yourself. So B2B buyers need to be as sure as possible the product is going to work for them and for their company before they agree to buy. That's where case studies can help. They're short reports, normally just one to two pages, following a specific formula. They persuade by telling a before-and-after story, illustrating how a product worked out for the company who invested in it. Case studies are very similar to testimonials or product reviews, but they have a specific structure to them. With a case study, you get to see what the client was struggling with before they bought the company's product … and how well they're doing afterward. So, Who Uses Case Studies? Mostly B2B companies, some B2C companies. Case studies work well when a product is either complex or expensive. They're perfect for industries with products and services like medical devices and equipment, Software as a Service, cloud computing tools, corporate training, transportation and logistics options, corporate financial instruments, accounting and tax software, convention centers and other event spaces … the list goes on and on. And case studies get used a lot. In the Content Marketing Institute's 13th Annual B2B Content Marketing report, their insights for 2023 show content marketers feel having high-quality content (83%) and unique stories (72%) are key ways to differentiate themselves. Case studies tick both those boxes. No other company can share the same story since it's specific to that company's product and their customer. And 67% of content marketers say they created and used case studies in the past year. That's third behind only short articles and videos in the latest report. Why Do Case Studies Work So Well for Companies? Case studies reduce the risk that someone making a buying decision at a company is going to make the wrong choice. Because they show how another company just like theirs has successfully solved their problem with that purchase. And they're told in a story format, so they're more memorable and more engaging. They draw you into the story, helping you see yourself in the role of the hero, slaying the "problem" dragon, and winning the approval of company management. Finally, they provide "independent" proof of customers getting the benefits promised in the company's brochures and marketing materials. Yes, case studies are commissioned by the company. But they showcase real customers whose real problems have been solved by using the company's product or service. What's Involved in Writing Case Studies? A typical case study involves an interview with your client to help understand what their goal is for the case study — how will they use it? Who is it intended for? Then — my favorite part of writing case studies — talking to happy customers and hearing their before-and-after stories. You'll interview the customer and ask them a bunch of questions to understand what they were facing before they found your client's product or service. And how are things going now? Finally, you'll write up what you learned using one of a few formats for case studies, creating a story around the information you collected. After you get approval from the customer and from your client, you collect your $1,250 to $2,000. At one to two pages per project, a case study can be completed in a few hours — typically five to seven hours. So, you can fit it around a full-time job or as an extra weekend project to bring in additional income. It has the potential to earn you a cool $150 to $300 an hour for a fun, rewarding project filled with positive news and good feelings. And case studies are not hard to write. Nor are they hard to learn. There are standard formats all case studies use and formulas you can follow so you're writing case studies that deliver maximum impact. Bonus — once you turn in that positive, good news case study, you can propose other ways to help your client promote that case study, leading to more work. (Think social media updates, blog posts, emails, and articles, for example.) And maybe another case study or two for your client. Of course, [knowing how to manage case study projects well]( will ensure you can turn them around quickly and boost your earnings. There has never been a better time to add case studies to your writing portfolio … Clients can't get enough of them, and they often lead to other related projects, making them a great vehicle for getting in the door with new clients. [Find out more here.]( What's Hot at AWAI … 😎 [Set yourself free as a paid writer with Barefoot Writer magazine.]( 🧐 [4 reasons why there's never been a better time to write case studies.]( 😍 [Ad exec breaks out of 9-to-5 "prison" thanks to a case study for Zig Ziglar.]( A "first" to remember … I absolutely loved your course. It was one of the first I took with AWAI … and made me super excited to continue on. I used your techniques to write a case study for an organization last year, and they absolutely loved it. – Jeff Stasiuk --------------------------------------------------------------- Jeff was not only able to secure a client after taking the case study program, but he also blew them away with the final product! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Content Writer – Edgio Full-time, Remote Content Creation: Produce high-quality, engaging, and informative B2B tech content, including blog posts, articles, whitepapers, case studies, and ebooks. --------------------------------------------------------------- Editor – Netflix Full-time, Los Gatos, CA This full-time role will focus on quality and consistency within Leadership Programs' written case studies but also be skilled with adapting our case storytelling to a variety of mediums including video and digital. --------------------------------------------------------------- Marketing Content/Copywriter Lead – Storm2 Full-time, Hybrid (Milpitas, CA) With precision and creativity, you'll craft case studies, scripts, emails, landing pages, and more. 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