Your way “in” as a writer

Make good money writing NOW — starting where the demand is greater than ever [The Writer’ s Life]( January 25, 2024 "Start where you are. Use what you have. Do what you can." – Arthur Ashe Hi {NAME}, As simple and common as emails seem, writers who can turn out engaging ones on a consistent basis are in HUGE demand right now. Why? Put simply: emails are effective, they're inexpensive, and they allow companies to connect with prospects and customers as often as they want. It's no wonder marketers send lots and LOTS of emails. And with very little risk to "give you a shot," it's one of the quickest routes … not only to start getting paid … but to make REALLY great money as a writer. AWAI Success Andrew Murray is here today to show you how to get started, go over the variety of emails you can write, and uncover how you can make $3,000, $4,000, $5,000 or more per month writing these short projects. With the right training, you can jump in and start making money with these quick projects fast. [>> This is the right training.]( Even if you've NEVER written a word of copy … you haven't done ANY training yet … you have ZERO samples and no portfolio to show prospective clients … This new training will change everything for you. We're calling it the [4 Days to $400 Writing Challenge]( … Where you will master the simplest, most in-demand writing skill and have a chance to earn a $400 cash payout! You'll also learn how to land clients who will pay you well … and how writing just got a whole lot easier with AI as your "personal research assistant" and idea generator. We've created this event for TOTAL NEWBIES. So if you want to be a paid writer … Let's make it happen now. [Go here for all the details.]( Today's your last chance to get in though — so make sure you register by midnight tonight! I hope you give it a shot … Every company needs emails written, and with the variety of emails you can write, you'll never be without an assignment. To your success, Rebecca Matter President AWAI P.S. We have a FREE Writer's Workshop at 11:00 ET today … Bestselling author Donald Miller will be taking our virtual stage for an exclusive training on six steps to growing a successful freelance writing business. I've been a long-time fan of Donald's work … have used his teachings to build AWAI and train the team … and am very excited to bring this opportunity to you. If you could use help with the business side of copywriting, I highly encourage you to join us! [>> Access instructions can be found here.]( *LAST CHANCE!* Total "Newbie" to Paid Writing? SEE THIS! Do You Still Dream of Being a Well-Paid, Work-From-Anywhere Writer BUT … - You've NEVER written a word of copy … - You've not done ANY training … - You have ZERO samples, no portfolio … - Maybe you're not even sure what "copywriting" is … THEN WE'VE CREATED SOMETHING EXCLUSIVELY FOR YOU! An event with ONE SOLITARY GOAL … to finally launch the paid writing career you've always dreamed about! HURRY — This is the LAST DAY to be part of this life-altering event! [Find out more.]( Turn $1 Into $2,500 as a Writer Using This Blueprint This blueprint will show you how you can start making $2,500 per month as a writer — even if you're just starting out. And if you decide to give it a shot, you'll gain access to every resource you'll need to execute that blueprint for just a dollar. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … PLUS, three more valuable resources … It's all there — everything you need to get started making money as a writer. [Check it out for yourself for free right now.]( Email Writing, an Easy Way to Get Your Foot in the Door By Andrew Murray [Writer sitting on couch with laptop] Email writing is one of the easiest ways to get started as a copywriter. After all … - We're all familiar with emails, and - It's an incredibly effective form of marketing, so demand for writers is high. Combine those two and you have the ideal recipe … easy to get your foot in the door with companies, plus a high demand for email writers from marketers. We'll take a closer look at the opportunities available to you as an email writer. But first, we need to understand why email marketing is so successful. Once you understand this, you'll see a world of opportunity as an email writer. Why Use Email Marketing? Email marketing has been around since 1978, way back when the Bee Gees were first topping the charts with "Stayin' Alive." Email has successfully fended off many challengers over the years. Once social media spread its tentacles, many predicted the demise of email marketing. But it's still here, as strong as ever. Why? To start with, it has an extraordinarily high Return on Investment — for every $1 spent, on average it returns $38, according to the DMA. An ROI of 3,700% is simply too good for any marketing manager to ignore. Secondly, emails are personal. Your inbox is your private space. You invite businesses into this private space when you sign up for their list or buy something from them, so you're more likely to form a bond with these companies. When a business treats you with respect and respects your privacy, they gain your loyalty and trust. A relationship builds between the prospect and the business. Finally, there's one huge difference between email marketing and the countless social media marketing channels. A business owns their email list. They carefully build a subscriber base and actively grow it. They have complete freedom on how they choose to use the list. In contrast, every one of us (including businesses) simply 'rents' space on the social media channels. Social media channels can change their algorithm, decide to hide or delete your account, or place restrictions on how you communicate with your followers … and there's not a single thing you can do about it. A business is 100% in control of its email list. But a business is definitely not in control of its social media channels. Instead, the social media company is. And this is why email marketing is so successful, year after year … it's personal, consistent, reliable, and predictable. The good news is, that the most effective emails are low-key and conversational. You're not expected to be "hype-y." Imagine you started using a new product, and you had a friend who could use the same product. You email them and mention the product. What words would you use? You certainly wouldn't use hype. Instead you'd be helpful, low-key, friendly, and conversational. That's the style you want to follow. This alone is one great reason why writers choose email writing as a niche. If you'd rather write hype-free copy, then email writing is a good place to start. So what are your options as an email writer? Here are four types of email writing to get you started. 1. Autoresponders Autoresponder emails automatically get sent to a user or prospect once they take an action. They can be as simple as a single email, sent after someone makes an online purchase. Or they can comprise 10 or more emails. For example, if a person buys Product A, then this triggers a series of autoresponders. The first few emails teach them how to use Product A. Then the following emails might introduce the buyer to a similar product, Product B. Companies love autoresponders because they don't have to lift a finger. As soon as a prospect or buyer takes an action, this automatically triggers the appropriate autoresponder series. Your job as an email writer is to write these evergreen autoresponder messages. 2. Promotional Emails Many emails promote specific products or one-off special deals. They could go out every day or only occasionally when there's a promotion. Have a look at the promotional emails you receive in your inbox. Most likely, the ones that grab your attention are low-key and personal. This is typically the style … a friendly email written in such a way as to make you feel like the business is doing you a favor. "Hey friend, just thought you might be interested in this." You could land a retainer deal to write promotional emails and get paid $3,000, $4,000, $5,000 or more per month writing these short projects. 3. Welcome Emails Welcome emails are a special type of autoresponder. They're usually sent directly after a person signs up as a subscriber or enters their email address after making a purchase. Typically, welcome emails thank the user for subscribing or buying and then introduce them to other products or services the company offers. They build awareness about what the company does. At the same time, they open a dialogue and make the user feel like they've joined a family of like-minded people. 4. Cart Abandonment Emails Cart abandonment emails encourage prospects to complete their purchase. Here's how it works … Say a person adds an item to a shopping cart, then leaves without buying. After a time period, smart businesses send the person an email reminding them they have an item sitting in their shopping cart. Cart abandonment emails can be a single email or a series of three or more. Your job is to write these emails. Getting Started Because we're all familiar with writing emails, email writing is an ideal way to get started as a copywriter. And the demand is insane! According to Oberlo: - Nine out of 10 marketers use emails as a way to stay in touch with prospects and clients. - 81% of small and medium businesses use email to gain new customers, and 80% to retain those customers. - Sending three cart abandonment emails increases sales by nearly 70%, compared to sending a single email. - Nearly 50% of customers would like to receive weekly promotional emails from their favorite businesses. - Over 4 billion people worldwide receive emails. - Around 330 billion emails are sent daily worldwide. Now do you see why the demand for email writers is so high? Get started by signing up to newsletters from businesses in your niche. Then take note of the ones who send regular email promotions. You'll soon see gaps in their email strategy … - maybe they don't send regular promotions, or - their Welcome email series might be boring and bland, or - they don't send cart abandonment emails. Approach them and explain you're an email writer who can help. Explain what you can help them with. It's highly likely they either don't have the time or the resources to grow their email strategy. So if you come along and say, "Hey, I can help you. I understand what you need and I can do it," then sooner or later one of these companies will say "Yes." Emails are low-risk, from a company's point of view. They can get you to write a short email promotion with very little risk … if it doesn't work out, their losses are minimal. But if it does, you'll be a very valuable asset to the company. Final Thoughts Email writing is one of the easiest ways to get a foot in the door as a writer. They're fun to write, each project is short, and each project is different. So you'll never be bored! And the pay is good … around $250 per email, and up to $3,500 for a complete email series. Then once you've proven yourself, see what other projects they need help with. This way, you'll build up a healthy client list and a steady income in no time. What's Hot at AWAI … 😎 [LAST CHANCE to join our 4 Days to $400 Writing Challenge!]( 🤓 [Get 20 tips to increase engagement and boost response rates for emails here.]( 🤩 [Magician turns to copywriting, makes life of endless business travel disappear.]( Tell everyone that you are a copywriter … [Social media post comment about successfully pitching the idea of a newsletter to a client] Congratulations, Kevin! By hanging your shingle and approaching a client with a plan, you were able to secure a win! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! TODAY: Free Workshop with Donald Miller No matter how talented a writer you are, launching and growing your freelance writing business can feel overwhelming. That's why we've joined forces with New York Times bestselling author, speaker, and business coach Donald Miller, who will lay out the exact six-step plan you should take to grow your writing business (and income) this year. We'll be starting at 11 a.m. ET sharp, so make sure you register ASAP so you don't miss out! ["I'll be there!"]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Email Marketing Manager & Copywriter – Kira Learning Full-time, New York, NY Build out and own the email marketing calendar end to end, including but not limited to the development, testing, and automation of all email campaigns. --------------------------------------------------------------- Email Strategist/Copywriter (Remote) – Braintrust Full-time, Remote Craft engaging and impactful emails on a regular basis to be distributed daily/ weekly/monthly. --------------------------------------------------------------- Copywriter – The Bolton Group Full-time, Atlanta, GA Writing for web, blogs, targeted email campaigns, sales enablement material. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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