Fun writing project — 2-page stories worth $1,500+

Make money writing before-and-after stories [The Writer’ s Life]( October 4, 2023 "The best way to teach people is by telling a story." – Kenneth Blanchard Hi {NAME}, We're finally past summer (and deep into pumpkin spice season!) … But we're still being flooded with ads on TV and Instagram showing us how to lose weight, look better, and get fit. The best success stories feature before-and-after photos, showing the results achieved — thanks to the featured product, of course. As with all social proof, the hope is that the desired outcome will resonate with the viewer … and move them to choose THAT solution. Stories are the strongest way to illustrate how a product helped someone solve a problem … … and offer proof the solution can work. Our brains are hardwired to tune in to stories, making them far more effective than dry facts and figures. Success stories are a powerful tool in moving someone to click a link, get more information, and ultimately make a purchase. That's why case studies are used in so many industries today … In fact, 73% of businesses use "success stories" as part of their marketing content, according to a recent survey. (We've got over 75 of them on our website. For a dose of inspiration, [you should check them out!]() When you can write stories like those, you can make very good money by simply writing two pages of copy. How good? $1,500! With some proper training in this specialty, you can spend your time talking to happy clients and writing "feel-good" customer success stories. These stories follow a very standardized format, making them easy to learn (and get paid to write) fast. When you sign up for our [Barefoot Writer Club](, you'll actually get FREE access to a guide that will take you inside the opportunity … You'll learn how to complete these writing assignments in 5-7 hours, which means you can get to where you earn $200-$300 PER HOUR every time you write one. That's at least two to four times what the average journalist today earns on a story! If you're naturally curious and good at telling stories, this is definitely a great writing opportunity for you. And businesses need so many of them, you can make an entire living just writing these stories (just like Casey!). [Check out the details today.]( To your success, Rebecca Matter President AWAI CLOSING: Only Accepting New Writers Until Midnight Tonight! Get accepted into the Barefoot Writer Club by MIDNIGHT tonight to claim your "Getting Started" writing gifts, worth $363 – FREE! You're a good fit for the Barefoot Writer Club if … - You enjoy writing. - You want to make great money doing it. - You want control over what you write about and who you write for. But hurry … You only have until midnight tonight! [Get Accepted Here]( Case Studies Tell Before-and-After Stories of Hope and Possibility … and They're Fun to Write! By Michele Peterson [woman smiling at desk in front of computer] Soap scum everywhere. Mold in the grout. I couldn't even imagine standing in this shower and feeling clean. And yet the homeowners used this shower in their master bathroom regularly. When I managed my family's housecleaning business, I saw filthy living conditions like this quite a lot. And even though I'd seen the positive results we were able to achieve time and time again, I was always amazed by how great the houses looked after our employees cleaned them up. It's hard to even imagine without seeing for yourself. So, take a look: [Shower before and after cleaning] Powerful, wouldn't you agree? Before and after pictures give instant credibility and prove you can, in fact, do what you're claiming you can do. They evoke feelings of hope and possibility. They bring the power of possibility to life in full-blown detail. We writers can do the same thing with our words when we tell before-and-after stories of how our clients help their customers. We call those written before-and-after stories of hope and possibility case studies. Case Studies Are Socially Acceptable Bragging People might look at you funny if you go around bragging about how great you are all the time. Likewise, prospects and customers get turned off if everything in your client's marketing is just them saying how great they are. It's different when your client tells stories of how they've helped other customers solve their problems. It's different when your client uses case studies. It's different because case studies show a real-life example of how great your client's products or services are instead of simply telling a prospect that they're great. These success stories put the focus on the customer and their problem. And this helps other customers and prospects relate to the message. It lets them see themselves in the story of hope and possibility. Your client is still part of the story, of course. But they're a supporting character, not the main character. The main character is the customer who found success and the results they were looking for. When the case study is done well, the reader relates so much to that customer that they can see themselves getting the same results. They can see themselves having the same "after" experience. And that's powerful. There Is a High Demand for Case Studies … and Writers to Write Them Case studies can be used to tell the success stories of the customers of just about any company in any industry or niche. And companies don't want to be seen as "one-hit wonders," so they need to keep updating their library of case studies. It's not enough to rest on the laurels of successes from years ago. They need fresh, new, timely stories of recent customers. Case studies need to tell the new stories of customers finding their successful "afters" in today's post-pandemic world. We need positive stories now more than ever — which is why these "good news" stories are being used by 73% of all businesses. So, demand is high right now for case studies … which means there's an ongoing demand for writers skilled at crafting them. Because most companies don't employ an in-house case study writer. They'd much rather outsource and pay a professional writer up to $1,500-$2,000 per case study (the going rate according to [AWAI's State of the Industry Report on Copywriter Rates]() than to have all the added costs of insurance, benefits, taxes, etc., that come with an employee. This demand for case studies makes the ability to write them extremely valuable. If you have this ability, it makes YOU very valuable. Case Studies Are Fun and Easy to Write Following a Formula One of the best things about writing case studies is that they're fun and easy to write … if you know the formula. Imagine how hard it would be to calculate the square footage of your home office so you can claim the home office tax deduction if you didn't know that the formula for the area of a rectangle is area = length x width. It's similarly hard for business owners and marketers to write case studies without a formula. But when you know the formula, case studies almost write themselves. The basic formula is this: Customer has a Problem + Customer finds a Solution = Customer enjoys Positive Outcome To see some examples of case studies that follow this formula, check out [AWAI's collection of case studies](. Of course, there are nuances to the customer's story. And there are elements like a great headline, summary points, pull-quotes, etc., that contribute to a well-written case study. But these can all be learned. And once you've learned these skills, you can generally complete a case study project in 5-7 hours. That means you'd be making $150-$300 per hour … and having fun doing it. Think about it … We're writing about happy customers and their good news … We're telling stories of hope and possibility! It's a great way to make a living. Whether you choose to specialize and write nothing but case studies (like case study expert Casey Hibbard, who has written over 1,200 of them!), or if case studies are just part of the overall picture of how you help your clients with their content marketing, I urge you to consider adding them to your writer's toolkit. I always enjoy the case study projects I take on. And I bet you would, too. What's Hot at AWAI … 😎 Not a member of the Barefoot Writer Club yet? [Join today for just $49.]( 🤗 [Read some of AWAI's best case studies and get inspired!]( 🤔 [The comfort zone myth.]( 🤩 [Colorado man's winning recession recovery plan.]( Living The Writer's Life: From Burn-Out Management to High-Tech Storytelling [Christopher Dean] After discovering copywriting from a graphic designer friend, Christopher Dean made the transition from working 11- or 12-hour days as a manager to writing and working from home. What's his favorite project? He shared with us, "I specifically enjoy writing [customer case studies]( in the B2B world. The storytelling aspect, along with the classic structure of someone facing a challenge, finding a solution, and coming to a resolution with excellent results is appealing to me. I also enjoy interviewing people, pulling out the best quotes, and weaving a story around everything they tell me." Check out more about how he went from burn-out to living the writer's life [here](. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Countdown to Bootcamp — 20 Days to Go! [AWAI Bootcamp Member Spotlight Rebekah Mays] Rebekah Mays is a trailblazer in charting her career journey. In the middle of overcrowded NYC commutes and early morning phone meeting chaos, she found herself unsatisfied in her career. She wondered, Can I channel my talents for greater impact? And indeed, she could. Encouraged by her mom's wisdom, she embraced exploration over settling. Rebekah's story teaches us that by trying, failing, and persisting, we can uncover our own route to success. [Watch her inspirational Member Spotlight here.]( If you're ready to set out on your own journey of discovery, be sure to register to [join us for AWAI's Copywriting Virtual Bootcamp](. Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Senior Copywriter (B2B) — Contract — Resilience Contractor, New York, NY We're looking for an experienced marketing copywriter contractor who loves working across channels to create persuasive and engaging content that tells Resilience's story and promotes our products. --------------------------------------------------------------- Web Content Copywriter — B2B Banking — Experis Contractor, San Francisco, CA We're in search of a talented Web Copywriter with a strong focus on B2B content creation. The ideal candidate should excel in crafting engaging web copy that speaks directly to corporate audiences, including CFOs, CEOs, and executives from large corporations. --------------------------------------------------------------- Senior Manager, SEO — TaxAct Full-time, Remote TaxAct is seeking a Senior Manager, SEO to lead our B2C and B2B businesses' SEO and Content strategy. As the SEO expert, you'll develop and execute effective strategies to boost authority enhance search engine rankings, and drive traffic and revenue growth. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2023 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. To unsubscribe from all AWAI broadcasts click here. [I want to permanently unsubscribe from all AWAI emails](.