Your way “in” as a writer

Make good money writing NOW — starting where the demand is greater than ever [The Writer’ s Life]( April 13, 2023 "Start where you are. Use what you have. Do what you can." – Arthur Ashe Hi {NAME}, As simple and common as emails seem, writers who can turn out engaging ones on a consistent basis are in HUGE demand right now. Why? Put simply: emails are effective, they're inexpensive, and they allow companies to connect with prospects and customers as often as they want. It's no wonder marketers send lots and LOTS of email … over 3.5 million emails per second — each day. 🤯 And with very little risk to "give you a shot," it's also not surprising that email is one of the quickest routes … not only to start getting paid … but to make REALLY great money as a writer. AWAI Success Andrew Murray is here today to show you how to get started, go over the variety of emails you can write, and uncover how you can make $3,000, $4,000, $5,000 or more per month writing these short projects. With the right training, you can jump in with these quick projects fast. [>> This is the right training.]( And until midnight, you can grab our popular self-paced program, How to Write High Impact Emails, with all its personalized feedback, and a complete library of "quick start" templates and skill-accelerator bonuses at a very low price. [>> But today is your LAST CHANCE.]( I hope you give it a shot … Every company needs emails written, and with the variety of emails you can write, you'll never be without an assignment. To your success, Rebecca Matter President AWAI $297 In Writing Training – for $11!!! When you grab a subscription to Barefoot Writer magazine today, for only $11 … You'll get FREE access to our Making the Leap program, which takes you wherever you are today … And shows you exactly how to make a smooth transition to paid writing, so you'll have success right out of the gate. It usually costs $297, but you'll get it completely free today! [Grab It All For $11]( Email Writing, an Easy Way to Get Your Foot in the Door By Andrew Murray [female freelancer writing email copy on laptop on sofa] Email writing is one of the easiest ways to get started as a copywriter. After all … - We're all familiar with emails, and - It's an incredibly effective form of marketing, so demand for writers is high. Combine those two and you have the ideal recipe … easy to get your foot in the door with companies, plus a high demand for email writers from marketers. We'll take a closer look at the opportunities available to you as an email writer. But first, we need to understand why email marketing is so successful. Once you understand this, you'll see a world of opportunity as an email writer. Why Use Email Marketing? Email marketing has been around since 1978, way back when the Bee Gees were first topping the charts with "Stayin' Alive." Email has successfully fended off many challengers over the years. Once social media spread its tentacles, many predicted the demise of email marketing. But it's still here, as strong as ever. Why? To start with, it has an extraordinarily high Return on Investment — for every $1 spent, on average it returns $38, according to the DMA. An ROI of 3,700% is simply too good for any marketing manager to ignore. Secondly, emails are personal. Your inbox is your private space. You invite businesses into this private space when you sign up for their list or buy something from them, so you're more likely to form a bond with these companies. When a business treats you with respect and respects your privacy, they gain your loyalty and trust. A relationship builds between the prospect and the business. Finally, there's one huge difference between email marketing and the countless social media marketing channels. A business owns their email list. They carefully build a subscriber base and actively grow it. They have complete freedom on how they choose to use the list. In contrast, every one of us (including businesses) simply 'rents' space on the social media channels. Social media channels can change their algorithm, decide to hide or delete your account, or place restrictions on how you communicate with your followers … and there's not a single thing you can do about it. A business is 100% in control of its email list. But a business is definitely not in control of its social media channels. Instead, the social media company is. And this is why email marketing is so successful, year after year … it's personal, consistent, reliable, and predictable. The good news is, the most effective emails are low-key and conversational. You're not expected to be "hype-y." Imagine you started using a new product, and you had a friend who could use the same product. You email them and mention the product. What words would you use? You certainly wouldn't use hype. Instead you'd be helpful, low-key, friendly, and conversational. That's the style you want to follow. This alone is one great reason why writers choose email writing as a niche. If you'd rather write hype-free copy, then email writing is a good place to start. So what are your options as an email writer? Here are four types of email writing to get you started. 1. Autoresponders Autoresponder emails automatically get sent to a user or prospect once they take an action. They can be as simple as a single email, sent after someone makes an online purchase. Or they can comprise 10 or more emails. For example, if a person buys Product A, then this triggers a series of autoresponders. The first few emails teach them how to use Product A. Then the following emails might introduce the buyer to a similar product, Product B. Companies love autoresponders because they don't have to lift a finger. As soon as a prospect or buyer takes an action, this automatically triggers the appropriate autoresponder series. Your job as an email writer is to write these evergreen autoresponder messages. 2. Promotional Emails Many emails promote specific products or one-off special deals. They could go out every day or only occasionally when there's a promotion. Have a look at the promotional emails you receive in your inbox. Most likely, the ones which grab your attention are low-key and personal. This is typically the style … a friendly email written in such a way as to make you feel like the business is doing you a favor. "Hey friend, just thought you might be interested in this." You could land a retainer deal to write promotional emails and get paid $3,000, $4,000, $5,000 or more per month writing these short projects. 3. Welcome Emails Welcome emails are a special type of autoresponder. They're usually sent directly after a person signs up as a subscriber or enters their email address after making a purchase. Typically, welcome emails thank the user for subscribing or buying and then introduce them to other products or services the company offers. They build awareness about what the company does. At the same time, they open a dialogue and make the user feel like they've joined a family of like-minded people. 4. Cart Abandonment Emails Cart abandonment emails encourage prospects to complete their purchase. Here's how it works … Say a person adds an item to a shopping cart, then leaves without buying. After a time period, smart businesses send the person an email reminding them they have an item sitting in their shopping cart. Cart abandonment emails can be a single email or a series of three or more. Your job is to write these emails. Getting Started Because we're all familiar with writing emails, email writing is an ideal way to get started as a copywriter. And the demand is insane! According to Oberlo: - Nine out of 10 marketers use emails as a way to stay in touch with prospects and clients. - 81% of small and medium businesses use email to gain new customers, and 80% to retain those customers. - Sending three cart abandonment emails increases sales by nearly 70%, compared to sending a single email. - Nearly 50% of customers would like to receive weekly promotional emails from their favorite businesses. - Over 4 billion people worldwide receive emails. - Around 330 billion emails are sent daily worldwide. Now do you see why the demand for email writers is so high? Get started by signing up to newsletters from businesses in your niche. Then take note of the ones who send regular email promotions. You'll soon see gaps in their email strategy … - maybe they don't send regular promotions, or - their Welcome email series might be boring and bland, or - they don't send cart abandonment emails. Approach them and explain you're an email writer who can help. Explain what you can help them with. It's highly likely they either don't have the time or the resources to grow their email strategy. So if you come along and say, "Hey, I can help you. I understand what you need and I can do it," then sooner or later one of these companies will say "Yes." Emails are low-risk, from a company's point of view. They can get you to write a short email promotion with very little risk … if it doesn't work out, their losses are minimal. But if it does, you'll be a very valuable asset to the company. Final Thoughts Email writing is one of the easiest ways to get a foot in the door as a writer. They're fun to write, each project is short, and each project is different. So you'll never be bored! And the pay is good … around $250 per email, and up to $3,500 for a complete email series. Then once you've proven yourself, see what other projects they need help with. This way, you'll build up a healthy client list and a steady income in no time. Ready to get started? [Check out this comprehensive, self-paced training resource]( by one of the best email writers in the industry. Don't miss your chance to get started with these short, fun projects! Thousands of companies are happy to pay you $3,000, $4,000, $5,000 per month — and more … For something you already know how to write! You can't ignore this "hidden in plain view" writing opportunity. [Get the details here!]( What's Hot at AWAI … 😎 LAST CHANCE: [Get paid to write emails!]( 🤓 [Get 20 tips to increase engagement and boost response rates for emails here.]( 💰 [Is email your ticket to being a successful freelance writer?]( 🤩 [Magician turns to copywriting, makes life of endless business travel disappear.]( 😍 [Things you'll love about being an email copywriter.]( Engaging emails work … [Social media post about a successful response after sending an email focusing on what the reader needs to hear] … even for getting writing clients! Focusing on what the reader needs to hear is key to creating an attention-getting, persuasive message. Great job on circling back, Lynda. It's important to nurture your connections. They may need a writer in the future and a healthy connection will keep you front of mind. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Promotional Copywriter —Fidelity Investments Full-time, Smithfield, RI You will help build our voice and tone strategy then adapt it to craft the right messages by channel (emphasis on web, email, and social media). --------------------------------------------------------------- Copywriter — Robert Half Contractor, Irving, TX Review all the creative copy, content, drafts, and proofs for consistency with brand style guidelines. --------------------------------------------------------------- Bilingual Proofreader — West Facilities, LLC Full-time, El Segundo, CA Assist with our clients' account maintenance, such as managing email lists, adding new users and accounts, and managing multimedia libraries. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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