Writers — make money in these 40 booming niches

Go where the money is as a writer… [The Writer’ s Life]( March 17, 2023 "I am a great believer in luck, and I find the harder I work, the more I have of it." — Attributed to Thomas Jefferson Hi {NAME}, Today's quote could describe AWAI Member Steve Maurer's path to success … When I first met Steve, he'd been looking for a way to make up for income he'd lost due to cutbacks at his day job. He'd been doing some copywriting — 400 articles in one year. His pay? $2,000. Total. Once he connected with AWAI, he went all-in on his education … attending Bootcamp, joining and becoming increasingly active in Circle of Success, training with expert Steve Slaunwhite, and working hard in his spare time. And after he'd reached his original financial goal, he continued to create his own "luck" by setting new ones … Earning more money … (He kept doubling his freelance income every year.) Paying off his house … (He did it years earlier than expected!) Retiring from his full-time job … (He finally got to do that! You can read more about that [here](.) When he started this journey to the writer's life, he was utterly burned out on his day job in industrial management. So he looked for alternative niches to focus his copywriting career. But eventually he realized two important things: - Writing in a niche is different from working in it. - All that knowledge he'd built up in his industry had real value to prospective clients. And they were willing to reward him handsomely for that knowledge. Steve's deep insights into his industry opened doors worldwide for him as a freelance copywriter. And he's living the writer's life beyond anything he probably imagined when he first started out. Now you can do the same. But you might be wondering which niche to choose, and which ones in the vast B2B market have the most potential (i.e., money). So we asked B2B Copywriter Tammy Powell to identify 40 booming niches in the Business-to-Business industry, and outline a three-step process you can use to choose a niche of your own. B2B is not only the fastest and [surest path to six-figures](, it's also the most accessible industry for new writers. All you need is a bit of targeted training. Fortunately, B2B mastermind Steve Slaunwhite is taking on a small, exclusive group of writers to teach them everything he knows about B2B copywriting and building a successful business … During his upcoming live Mentorship program, he'll personally train you, so you'll have everything you need to start making money — including the skills, confidence, and instructions on how to land those first all-important clients. You'll also have a portfolio of professional samples to prove to clients you have what it takes. [>> All the details are here.]( Check it out today — it's your LAST CHANCE to get in! Happy St. Patrick's Day and have a great weekend! [Rebecca Matter’ s signature] Rebecca P.S. Steve Maurer also shared this with us, "[Steve Slaunwhite's training]( was valuable as it taught me the fundamentals of the kinds of writing I'd be doing. What was the biggest benefit I got from training with Steve? In a word: confidence. Yesterday, I started a project for a major international heavy-equipment mover and salvage company. And today, the senior marketing manager for a brand-name electrical equipment manufacturer emailed to set up a call. These are dream clients for me. The training transformed this electrician in Arkansas into a confident B2B copywriter." LAST CHANCE: Test Drive AWAI's Copywriting Program for $29 [ATD Image Spread] If you've ever been curious about copywriting, TODAY is your chance to test-drive our flagship program The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter for just $29. You'll get hands-on experience … get feedback and direction from pro writers … build your portfolio … and get help landing clients … In just four weeks! [But hurry, this test-drive offer ends tonight!]( 40 Booming Niches for B2B Copywriters in 2023 By Tammy Powell [freelance B2B writer working on laptop with dog helper] Despite the lingering aftereffects of the pandemic and the burden of inflation, there are many good things happening during these challenging times. Changes in virtual technology will continue to impact how events like conferences, training, meeting communications, and sales calls take place for businesses and consumers. Due to accelerated demand and "The Leap" made to online commerce and communications during the pandemic, businesses have increased the amount of content and copy they are producing. Where the buyer's journey used to require 7-12 "touches," that number has increased to 27 … exponentially increasing the demand for classic and new breakthrough marketing channels. That doesn't show any signs of slowing down! A variety of lead-generation and sales enablement materials — blog posts, emails, articles, case studies, white papers, video scripts, battlecards, one-sheets, slide decks, and more — are needed for each product a business sells. Moving forward in 2023, some key business trends are increased brand personalization, more customer-focused content marketing, increased spending on mobile-first initiatives, and an even greater emphasis on user experience (UX). Of course, the impact of AI will be felt throughout all industries. It's expected that the technology will become more integrated into more industries and society at large as the year progresses. All of which is great for copywriters everywhere. In fact, I think this increase in demand for online materials and sales support documents is part of the reason why I'm busier than ever as a B2B copywriter. But regardless of everything else that's happening, I also know clients find and hire me because I have a clearly defined niche, with specialized knowledge in their industry. With all this in mind, I believe this is a great time for you to declare a niche and get started as a copywriter, too! A Niche Sets You Apart as a B2B Copywriter When I first started as a copywriter, I decided to follow the path of least resistance. By that I mean, I established instant credibility with potential clients by focusing on my education, knowledge, and experience. In other words, I chose a niche that suited my talents and interests. Why is choosing a niche so important? Here are just a few of the reasons … - In my experience, it's easier to find clients — or to have potential clients find you — since many B2B marketers look for writers who understand their industry. - There's a ton of opportunity, with over 8 million B2B companies in North America alone. - You can quickly develop a rapport and become the "go-to" writer with new clients. Thanks to your knowledge and ability to speak the same lingo and understand their needs, busy marketers are happy to delegate writing tasks to you. - As a specialist, you can charge more than a generalist copywriter. - You can work faster to get paid more per hour. Because of your background knowledge, you can save time on research. Thanks to all these benefits, combined with the fact that working remotely on your own schedule is now more normalized in society than ever before, you can do very well for yourself as a B2B copywriter with a niche. Do Clients Really Look for Copywriters with a Niche? By searching online job postings, it's easy to see that having a niche can benefit copywriters applying for certain jobs or assignments. For example, here's what one financial copywriting client listed for their ideal candidate … Lastly, this writer will be a news junkie who keeps up with, and comments on, the latest developments in the industry. If you could talk for hours about robo-advisors, Roth accounts, and portfolio rebalancing, then you may be the writer we're looking for! Some of the qualifications or interests for other job postings included … - Interest in travel and a broad awareness of trends, for a travel writer. - Familiarity with scientific and medical research literature databases, for a health writer. - Hands-on knowledge and understanding of the role of communications in the Church, for a Christian copywriter. As you can see, if you have interest, experience, or familiarity with some of these topics, you might be the perfect writer for them! Which Niches Hold the Most Opportunity for B2B Copywriters Right Now? Based on research into what's forecasted for the year, here are the top niches (in alphabetical order) I found that are expected to grow in 2023. These have excellent potential for copywriters to grow with them … - 3D Printing, Rapid Prototyping Services, Additive Manufacturing - AI (artificial intelligence): Everything from chatbots to predictive data/personalized recommendations for customers as they shop - Augmented reality (AR) and virtual reality (VR) - Automotive - Alternative health, including supplements - Bioengineering - Building and construction - Cause marketing (corporate giving, social issues, diversity) - CBD products - Chemical - Cryptocurrency - Cybersecurity - Delivery services - Digital marketing - E-commerce - Education, including online and remote learning and private institutions - Electric Vehicles (EV) - Electronics - Entertainment, including streaming services, events, etc. - Financial industry, including accounting, loans, mortgages, stocks, and more - Food and wine - Gaming - Global supply chain, logistics, and transportation - Health and wellness, including wearables, online fitness programs, organic living, specialty diets, in-home care, etc. - Industrial machinery and manufacturing parts and equipment - Internet of Things (IoT) - Job-related services such as online job marketplaces - Mental health services, especially online resources and telemedicine - Parenting and family - Pet care, including food, toys, accessories, veterinary telemedicine, and more - PPE (personal protective equipment) - Pharmaceuticals - Real estate - SaaS (software as a service) - Self-improvement - Solar power - Technology/IT - Telehealth services and platforms - Travel - Video marketing (video script writing) How to Choose a Niche While the growth of all these industries is very exciting, don't worry if nothing on this list sparked inspiration … There are plenty of other industries out there that could keep a copywriter busy for years to come. Maybe another industry will be a better fit for you. So, how do you choose? Try these steps: 1. Brainstorm. Make a list of ALL your previous education, training, experience, and interests. This includes your professional career, but may also include hobbies and passions (cooking, running a marathon, etc.) or life experiences (for example, living with a chronic health condition or raising a child with special needs). 2. Initial Research. Choose a few potential niches or industries from your list, and search for phrases such as … - "[niche] companies" - "[niche] videos" - "[niche] trade publications" - "[niche] white papers" - "[niche] blog" - "[niche] marketing association" Your main goal here is to get an idea of the size of a given industry. B2B copywriting expert Steve Slaunwhite recommends that a niche should contain at least 200 fair-sized companies, and any niche where you have trouble easily finding at least 20 companies should be considered a red flag. 3. Deep Dive Research. Choose your top potential niche from your initial research, and look at websites, newsletters, case studies, and other publications to see which types of copy the businesses in that industry use. Also, look for networking groups with other writers, marketers, businesses, and freelancers in that niche. Often, these groups are available on Facebook or LinkedIn. You can also search sites like AWAI's WritersWanted, Indeed, or LinkedIn for postings for copywriting positions. If there are a lot of postings for a particular niche, there's a good chance that's a profitable industry for writers (and who knows, maybe you'll find your first copywriting job in the listings!). Think of a Niche as a "Boost" When You're Starting Out As a new copywriter, it's easy to worry about choosing a niche … Maybe you're worried about choosing the "wrong" niche. Or maybe you're worried about feeling locked in or limiting yourself. However, a niche doesn't limit you. After more than five years in the pet and veterinary space, I still sometimes take on other types of projects. Most recently, that included emails for life coaches and web copy for an Arabic translation website. Also remember that you can always change your mind later, as your copywriting career grows. But for now, if you're new to copywriting, I highly recommend choosing a niche to start with. In my own experience, a niche made it easier to get a foot in the door with new clients who appreciated my knowledge. I hope you find that a niche brings new clients your way, too! If you're interested in writing for this fun and lucrative market, in any one of these niches (or one that fits your experience and interests), you should go for it! If you'd like to train and mentor with a B2B mastermind, enrollment is open until midnight tonight for Steve Slaunwhite's upcoming LIVE Mentorship, where you can become a highly trained B2B copywriter … with a portfolio of professional samples to prove to clients you have what it takes. Over the course of just nine weeks, Steve will train you, giving you all the tools, knowledge, and resources you need to generate a six-figure income … [Check out the details here.]( But again, today is your LAST CHANCE to get in — this opportunity closes at midnight. I hope you'll jump in to this booming specialty where a lot of clients need your help! What's Hot at AWAI … 👉 [Today's your LAST CHANCE to sign up and learn B2B writing from Steve Slaunwhite!]( 🤑 [4 money-making trends in B2B copywriting you should know about!]( 💰 Did you see the announcement about our new The Writer's Life writing contest? You could win $200! Check your inbox for the details in yesterday's issue. 🤔 [3 proven copywriting formulas you don't know (but should).]( 😍 [Copywriting keeps North Carolina woman near the ocean.]( LinkedIn and getting clients [Social media post about being contacted by potential first copywriting client after seeing their niched bio on LinkedIn] Congratulations, Brittany! This is why we encourage all of our members to focus on [refining their LinkedIn profile]( when just starting out. It is a great way for potential clients in your industry to find you and for you to showcase your relevant experience. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! TODAY! Get all this for $1 … [PWA Product Spread] The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim Your $1 Access Here]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: B2B Copywriter — Nerd Rabbit Full-time, Remote Be able to write long copy and short copy: Web copy, white papers, collateral materials, case studies, blogs, drip campaigns of all types, landing pages, and messaging frameworks that might become a part of a client's brand guidelines. --------------------------------------------------------------- Senior Copywriter — Creative Circle Contractor, Remote Working closely with the business development team, you will be responsible for the creation of RFPs, proposals, sales materials, and more. Must have experience writing RFPs and B2B materials. --------------------------------------------------------------- Copywriter — Weights & Biases Full-time, Remote The Copywriter will focus on producing high-quality, short, and punchy copy that contributes to our broader marketing efforts. 2+ years' experience writing for web, in tech B2B SaaS. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2023 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? 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