Writing contest ($) and Live at 2 p.m. ET: Is B2B a good fit for you?

See why B2B is “the one” for so many — plus your chance at $200 [The Writer’ s Life]( March 16, 2023 "The more you learn, the more you earn." — Warren Buffett Hi {NAME}, I love days like today — with lots of ways to get you moving forward. First up, this week we've been digging into the various high-paying projects businesses in B2B (Business-to-Business) desperately need trained writers to get done. But you may be wondering if B2B is a good fit for you … For the answer, join us today on Facebook at 2 p.m. ET for a free, live "no-holds-barred" Q&A with B2B Master Copywriter Steve Slaunwhite and our Director of Training Jade Trueblood. They'll answer any questions you may have about the opportunity, as well as help you determine whether you should pursue it yourself. [Go here]( to reserve your seat and get a reminder — it's free! Next up, it's contest time! 🎉 🎉 We want you to see firsthand that writing B2B copy can be simple. We've put together a sample assignment below, just as you would get from a client … and you've got a chance to win $200 if your entry is chosen as one of our three winners! To help get you started, Steve will first share some insights about writing effective emails, followed by the project and challenge details. Steve says emails are one of his favorite projects … Because along with being able to knock them out fast, you can make around $800-$1,200 per day — even if you're just starting out. But emails are only one of the in-demand B2B projects … You can also make professional fees writing case studies, articles, blog posts, video scripts, and more. For a single client! One more thing before we go over the contest specifics … just a heads-up that enrollment in Steve's upcoming [LIVE Mentorship]( will be closing soon. During the nine weeks of training, Steve's going to teach you all the most in-demand projects, give you feedback on your assignments, and even show you his personal methods for getting clients … basically all but assuring your success. For all the details on his LIVE Mentorship, [go here](. And don't forget to join Steve and Jade at 2 p.m. ET today! [Rebecca Matter’ s signature] Rebecca TODAY: Test Drive AWAI's Copywriting Program for $29 [ATD Image Spread] If you've ever been curious about copywriting, TODAY is your chance to test-drive our flagship program The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter for just $29. You'll get hands-on experience … get feedback and direction from pro writers … build your portfolio … and get help landing clients … In just four weeks! [But hurry, this test-drive offer ends soon!]( Write a Sample of This Short-Copy B2B Project … And You Could Earn $200 By Steve Slaunwhite [male freelance writer working on laptop] You could get paid to write emails for B2B, and have fun doing it! I realize that may sound a little odd … After all, shouldn't I be talking about the income potential or how much work there is out there for Business-to-Business (B2B) email copywriters? Oh, I will! But having a good time when working on projects is important, too. And I have to admit, I almost always have fun writing emails for my B2B clients. They rank number one on my list of the favorite types of projects I handle. Why is that? First of all, these tend to be short emails. With just a few exceptions, the average length is about 450 words. So I can comfortably write an entire email campaign — comprised of five or six emails — in a day. And that includes a midday trip to the gym followed by a leisurely lunch! In terms of work-life balance, you can't beat that! Here's an example … One of my clients, a SaaS company that offers a bookkeeping app for small business owners, uses a "Free 30-Day Trial" to get new customers. Those who sign up for the free trial receive a series of emails during that period designed to persuade them to buy once the trial is over. With me so far? Okay, obviously those emails during the free trial are crucial. The more effectively they're written, the more likely customers are to buy. So I spent about five hours re-writing those emails and, guess what? The new email copy resulted in a significant bump in orders. That's another thing about writing email copy that's so much fun. You can make a big difference in your client's business. (In case you're wondering, my fee for that project was over $1,500.) Besides free trial follow-up emails, there are many other types of email copy you may write if you learn this specialty: - Emails promoting case studies, e-books, and white papers. - Emails generating leads. - Emails following-up and nurturing leads. - Emails announcing new products and services. - Emails for upselling and cross-selling customers. - Emails that engage customers and build those relationships. - Emails that promote webinars and other events. - Emails that sell new programs, such as training. And more. Why do B2B companies do so much email marketing? Numerous surveys reveal that B2B marketers consider email as the marketing channel with the highest ROI (Return On Investment). Believe me, they know all-too-well that effectively written emails are crucial to generating leads, making sales, and building customer loyalty. No wonder B2B companies send out over a million email campaigns — each week! Who writes all these emails?! Frankly, most are written by in-house marketing departments and outside marketing agencies. Most, not all. I can't give you a specific percentage, but I estimate that about 20% of email campaigns are written by freelancers. Don't be fooled by that number. A 20% slice of the multimillion B2B email copywriting market is huge. That's why there's so much work out there for those who know how to write great email copy. If you're interested in getting into this specialty, you need to learn three things: 1. The craft of writing emails for B2B companies. How to write winning subject lines, headlines, and body copy. Also, how to put together a multi-email campaign. (Very important!) 2. The latest best practices. You need to know what's currently working. The copywriting techniques that are getting the best open rates and conversions. 3. How to land email copywriting gigs. You need to target the right companies and know how to approach them. Also, you need at least one professional-level email copywriting sample. The good news is, it doesn't take all that long to learn the above. And when you do, you'll be well-positioned to have as much fun as I do writing email copy for B2B companies. So, now it's time for you to give this fun project a try … Write a B2B Promotional Email … And You Could Get a $200 Prize I'm going to brief you on a B2B copywriting assignment, right now, and if yours is one of the top three submissions, we're going to award you $200. Not a bad payday for 83 words! We're doing this because we want you to have immediate, hands-on experience with writing B2B emails. Here's How It Works … I'm going to brief you on the job, just like a real client would. Once you've written your copy and gone through a few drafts to make it the best it can be, you'll submit it to us (instructions below). Think about it. Whether you're one of our three winners or not, this is a professional copywriting project you can put in your portfolio! And it's a great opportunity to get a sense of what it feels like to be given an assignment to write copy for a real client. Let's get started … Here's Your Assignment as the Copywriter … You've been hired by the WarmCo marketing director to help write an email as part of a campaign for a new food warming unit. WarmCo (a made-up name) will be exhibiting at an upcoming National Restaurant Association Show. You are writing an email inviting grocery retailers, independent restaurant owners, convenience store owners, and concession operators attending the show to visit their trade show exhibit, Booth 222. As an enticement, the email will offer a 25% discount coupon good for six months. To get that coupon, the foodservice buyer will need to click a link in the email, which takes them to a landing page with more details. They can then pick up their personalized discount coupon at the trade show booth. You can assume the prospective buyers are familiar with the trade show and the WarmCo name, but not this new product. For the email, there will be a headline of 8 words or less that appears at the top of the body of the email itself. Then a photo of the food warming unit, then up to 75 words of text, followed by a button for readers to click to learn more. Don't worry about the photo, the More Info button, or the email subject line. And don't worry about including a salutation either … just focus on the body copy itself. Your task is just to write: Up to 8 words for the headline. Up to 75 words for the body copy. Basic Product Info … Your client will always give you some briefing information like this, whatever you're going to be writing. The product name is: WarmCo Mini Display Warmer Target Audience for this email: Grocery retailers, independent restaurant owners, convenience store owners, and concession stand operators Product: A two-door mini display food warmer with three shelves (Model W2DW-3S) Features: This display warmer features 470 watts of heating power to ensure your food stays hot and tasting fresh. The exterior is made of tempered glass for excellent heat retention and visibility, and the interior incandescent bulb provides outstanding lighting for your food. The pass-through design lets you restock it while it's emptied by customers. It's ideal for products like baked goods. The slanted shelves make products more visible to encourage impulse buys. Plus, for easy adjustments, the thermostatic controls provide precise and accurate changes to temperature. - Countertop installation - Two doors, allowing access on two sides - Three slanted shelves - Tempered glass exterior - Incandescent lighting - Thermostatic controls; adjustable temperature settings - 470 watts; 120 volts - Dimensions: 16"W, 18"D, 26"H - Aluminum/Stainless steel material - CE Listed and UL Listed in USA and Canada - Made in the USA Most foodservice operations will need to have at least one piece of food warming equipment. The right piece of equipment will preserve the food's fresh taste and help it maintain the correct texture, whether that's crispy or moist. Important Tips The Target Audience is grocery retailers, independent restaurant owners (not franchisees of restaurant chains), convenience store owners (C-stores), and concession stand operators. Remember, your task for this email is to encourage foodservice buyers to visit the WarmCo Booth 222 at the National Restaurant Association Show and see this new product when they're at the show. Submission Details Your submission needs to be dated by 11:59 p.m. ET, March 23, 2023. [Submit your entry here.]( Only one entry per person. Reminder, you don't need to include a salutation or More Info button copy. And a hyphenated phrase, like two-door, does count as two words. Of course, the real value here lies in the practice, and in having a piece of writing for your portfolio, so make this all your own work. Following the guidelines from a client is very important. So any submissions that do not follow these guidelines will more than likely be removed from consideration. We'll then announce the three winners in The Writer's Life. When? That depends on the number of entries. But we should have our winners selected within a couple of weeks. I look forward to seeing your work! Before you jump in to the contest, just a reminder that enrollment closes tomorrow for [my upcoming LIVE Mentorship program](. I'm going to take on a small, exclusive group of aspiring writers, and teach them everything I know about B2B copywriting and building a successful business … During the nine-week Mastery course, I'll personally train you, so you'll have everything you need to start making money — including the skills, confidence, samples, and instructions on how to land those first all-important clients. If you're a new copywriter trying to get your business off the ground, or you're looking for a way to make great money as a copywriter from home, I can't think of a better industry than B2B. [All the details are here.]( What's Hot at AWAI … ⏰ [Be sure to catch Steve and Jade at 2 p.m. ET today and discover where new writers are needed NOW!]( 👉 [What to charge for 80 different copy and content projects.]( 👀 Want to catch up on past Monday Morning Jumpstarts? [You can watch here!]( 💰 Want the surest route to six-figures? [Check this out.]( 😍 [Copywriter by day, touring actor by night.]( A win over coffee … [Social media post about getting coffee with potential client] Good work, Melanie! Good luck! Grabbing a coffee is one of the ways copywriting expert Michael Katz recommends you get to know prospective clients … He's turned his coffee break into a highly-effective client windfall. (You can find Michael's tactic and 25 other ways to get clients in our [Your No-Stress Method for Getting Clients: 26 Field-Tested Strategies for Introverts, Extroverts, and Everyone In-Between …]( ) Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! TODAY FREE Training: Break Into B2B Writing FAST [AWAI FREE Training Break Into B2B Writing FAST]Learn why B2B writing is one of the fastest paths to making great money … with just a handful of clients. TODAY, March 16, 2 p.m. ET [Get The Details Here]( TODAY! Get all this for $1 … [PWA Product Spread] The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim Your $1 Access Here]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Financial Content Writer — Antenna Part-time, Remote Antenna is looking for an experienced B2B writer with financial industry knowledge to join the content team at one of our clients in the SaaS space. --------------------------------------------------------------- Senior Copywriter — Sid Lee Full-time, Toronto, ON Working with an art director and other members of the Sid Lee team, the Senior Copywriter will find creative solutions to our client's needs in the B2B space. --------------------------------------------------------------- Senior Copywriter — OLIVER Agency Full-time, Toronto, ON Focus on B2B and/or B2C campaign messaging with the aim of building awareness, engagement, and acquisition of clients. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2023 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. To unsubscribe from all AWAI broadcasts click here. [I want to permanently unsubscribe from all AWAI emails](.