The latest news and upcoming events from AWAI

[AWAI]( WEEK IN REVIEW --------------------------------------------------------------- March 14 – 18, 2022 Hi {NAME}, Did you get a chance to check out our free training session on UX copywriting this week? UX is fast becoming the way ALL copywriting is going. Businesses need to write with the user in mind just to stay competitive. Which means being trained in UX copywriting could be the difference between landing writing gigs — or not. That's why we brought in Heather Robson — a pioneer of UX copywriting who's been doing it full-time since 2003 — to show you exactly what this type of writing is … And how it lets you tap into your creativity in a way other types of copywriting often don't. People were buzzing after the training about how simple and fun it is to create your client's online "personality" … And how exciting it is that you can get paid more for focusing on helping rather than selling. You'll see the excitement for yourself when you look "over her shoulder" as Heather takes some ordinary copy and transforms it into more effective, engaging, helpful, FUN copy using her UX skills. [So make sure you check out the training here.]( Hope you're having a great weekend! Katie What's Trending … Join Us for AWAI'S 2022 State of the Industry Virtual Summit! You're Invited: Thursday, March 24 — Noon (Eastern) Attendance Is FREE! The mass move to digital is dramatically changing and growing the copy needs of businesses and marketers. Clean, persuasive, and authentic copywriting will be more powerful and relevant this year than ever before, because everyone has moved online and is jockeying for attention and consumer dollars. So at this year's Summit, we'll talk to 10 of today's TOP digital business experts about the craft of GREAT copywriting AND get you the tested tactics you'll need to thrive this year and beyond. Best of all … Attendance is FREE! [Register here …]( $2,000 Chatbot Challenge Winner Announced Congratulations to AWAI Member Kristen Stelzer! As part of our training program with Nick Usborne, Chatbot Copywriting Mastery & Certification, participants were eligible for a grand prize of $2,000 if they created a chatbot script that used all of the principles learned during the Certification and delivered a great overall "experience." Here's what Nick had to say about choosing a winner … "As always, it was blast going through everyone's chatbot submissions. I'm always so impressed by how well people do with this assignment. It's not easy! But still, people come through with great work, showing incredible imagination. "We had some really, really good finalists. It was hard to choose a final winner! But Kristen Stelzer came in first because her chatbot was so strong all the way through … the start, the middle, and the close. Creating a close is perhaps the hardest part of writing a chatbot script, and Kristen nailed it. "I loved teaching the program … and was super-proud of what everyone achieved." Kristen was really excited to be awarded the $2,000 check as the Chatbot Challenge Winner. She shared some thoughts about the training and what the experience meant to her: "I took the chatbot course because I love learning, and this was a different writing style for me. I write long-form B2B content, so focusing on a shorter piece was a fun challenge. Especially in a conversation … because while I write in a conversational tone, that's different than writing a give-and-take dialogue. We also wrote for a B2C company, which allowed me to play and be a bit lighter with my language than I normally am. And that makes all of my writing better. "I've already talked with some clients about using my shiny new chatbot skills as part of their lead-gen strategy. It's a nice pairing of my skills since I often write lead-gen white papers or case studies. "And the course itself was great. I usually dread webinar-based courses, (typically, I wait till the recordings come out so I can watch them at 2x speed!). But Nick taught with humor and at a pace that kept me engaged. Jim and James — the whole team — were generous with their time answering questions. And, as usual, the other members in the course were encouraging and supportive in the Facebook group!" Congratulations, Kristen. We're excited to see how your writing career continues to grow as you keep expanding your skills! Happening This Week … Monday, March 21st at 11 a.m. and 8 p.m. ET Circle of Success Live Q&A with Steve Maurer Circle of Success Members Only Location: [COS Facebook Group]( Professional copywriter and COS member Steve Maurer is live TWICE every Monday (in the morning and evening) for his weekly Q&A session. Join Steve to ask him ANY of the copywriting or freelancing questions that have been gnawing at you, or just kick back and get to know some of your COS peers. Circle of Success is the industry's most comprehensive and personalized level of copywriter training. It takes you from where you are now … to successful working copywriter — in the time frame you want. [Click here]( to learn more. Monday, March 21st at 1 p.m. ET Wealthy Web Writer: UX'ing an Email Subscription Process — a Mini Case Study Wealthy Web Writer Members Only Location: [Wealthy Web Writer Events Page]( A better user experience ("UX") can result in more leads and conversions as it makes things easier and smoother for the customer. One of the best intro assignments for a UX copywriter is improving the email sign-up process on a client's website, because there are often a ton of missed opportunities you can help your client capitalize on. Wealthy Web Writer members can see exactly how this project might unfold during this Monday's live meeting. Tuesday, March 22nd at 12 p.m. ET Professional Writers' Alliance Interview with Paul Millerd PWA Members Only Location: [PWA Member Site]( Finding your ideal path for balancing writing and life can be challenging, but there are proven ways you can zero in on what's going to work best for you. On Tuesday, join PWA Director Jen Adams and Paul Millerd, author of The Pathless Path, for a discussion of his book and the flexibility of the freelancer's journey. Not a Professional Writers' Alliance member? [Click here to join!]( Wednesday, March 23rd at 8 p.m. ET B2B Writing Success — Ask Me Anything with Lisa Christoffel B2B Copywriting Success Members Only Location: [B2B Writing Success Facebook Group]( Every week, B2B Writing Success Managing Editor Lisa Christoffel is online in the members-only Facebook Group for a live coaching hour. B2B Writing Success members can ask Lisa about anything … business-building and client questions, copy you'd like some feedback on, getting started in your B2B copywriting endeavors … just ask, and she'll give you the advice you need! Thursday, March 24th at 12 p.m. ET AWAI State of the Industry Summit 2022 All Members Welcome! Location: [Details Here]( This Thursday, 10 of today's TOP digital business experts will reveal what you MUST know to thrive this year: - Web 3: Big Change and Even Bigger Opportunity How to prepare yourself (and your clients) for NFTs, crypto, decentralization, and more … - Will "Best Practices" Still Work in 2022? Want to stand out in a noisy digital world? Stay focused on THESE tried-and-true strategies and skills. They'll be more relevant and powerful this year than ever before … - What's Working NOW? Get tested tactics the pros are using to solve serious marketing problems — like Apple's iOS update-crushing conversions and metrics, dwindling attention spans, Google's "zero click" content damming up website traffic, and more! Attendance is FREE! [Click here to register now.]( And, for more of what's happening this week … Check out the AWAI Calendar. With so many opportunities to learn each week, you can make sure you never miss a thing by staying connected to the [AWAI Calendar of Events](. FLASH SALE: $995 $95 [AWAI Bright Fututre Scholarships]( Access our on-demand library of 26 client-getting methods — the same methods used by today's busiest copywriters. TODAY you can grab the entire library for only $995 $95. Hurry! This deal ends soon. [Grab it now!]( Editors' Picks [Use These 4 Easy Tips for Getting Someone to Make a Purchase]( By HEATHER ROBSON Prospective customers are more likely to buy from companies that show they care about overall user experience. Use these tips to be a helpful guide in your content and create a memorable UX. [Are You a Newbie or an "Experienced Newbie?"]( By ILISE BENUN You bring a lot to the table as a copywriter, even as a beginner. Here's how to examine your unique skills and nip self-sabotaging internal dialogue in the bud. Discover what you have to offer clients right now. [How to Face Your Fears as a Writer]( Monday Morning Jumpstart with TED CAPSHAW and JADE TRUEBLOOD In this video, Success Coach Ted Capshaw will lead you through noticing and addressing your fears head-on — an important step in your journey to becoming a happy, healthy writer. [What Should and Should Not Be on Your LinkedIn Banner Image]( By DIVYA AGRAWAL Your LinkedIn banner image can be a means to build credibility, boost conversions, and brand your business. Here's how. [What Writers Need to Know About Emails in 2022]( By ANDREW MURRAY Companies continue to invest in email marketing … which means they desperately need email writers! This guide will help you understand everything you need to know to take full advantage of the opportunity. TODAY: You Get It All for Just $249 $49!!! The biggest hurdle to becoming a professional, paid writer is simply getting started. This is the answer: It's a vast arsenal of our very best writing and business-building resources … to help you set up your writing business FAST … Like over-the-course-of-a-weekend fast! It includes all the tools, templates, resource lists, guides, and fee schedules you'll need to launch and run a successful writing business. [Grab The Writer's Starter Kit now!]( Congratulations, Dale, EG, and Joyce — You're Making Us Proud! 🎉🎉🎉 Exciting to see how working with Ilise Benun made a difference in your careers … Keep up that momentum! 🙂 [Dale's comment] [EG's comment] [Joyce's comment] We want it to be your turn! Now's the ideal time to sign up for Ilise Benun's program … so you can connect with paying clients in 21 days or less — GUARANTEED! [Learn more here.]( Do you have a win you'd like to share too? Send me the details at askkatie@awai.com. We'd love to celebrate with you! [Living The Writer's Life: Amanda Cowart]( A 58-cent "raise" from her former employer was the straw that broke the camel's back for Amanda Cowart. She transitioned into copywriting and has never looked back. In fact, even if she were independently wealthy, Amanda would still choose to do copywriting. That's because it gives her a tangible way to empower organizations and help improve the lives of people around her. [Check out Amanda's story]( and pay attention to how she can use a Pomodoro timer to write anything … Yes, anything! Connect with Paying Clients in 21 Days or Less — GUARANTEED This proven system is easy, effective, and takes less than 30 minutes a day … [Check it out for yourself here!]( AWAI's Member Success Team Is at Your Service [AWAI's Member Success Team] Have any questions, comments, or concerns? Get in touch with our Member Success Team! They're eager to help you just like they helped these members who wrote in to sing their praises … Thank You very much for your quick reply and generous resources. I look forward to learning by engaging as an AWAI member. She had the personal touch that is so important in customer service. She anticipated my question about my password and provided an answer. Thank you Zita. YTB. Colleen was calm and helpful, reassuring, with all the info at her fingertips. Anna was extremely helpful and kind. I am totally new to AWAI and she helped me to understand what courses I should take to write Case Studies. This is where I will start. She was very patient with all my questions, and clear in her answers. As normal … excellent feedback and service. Everything AWAI Support does is great! Shane answered my question so clearly that I feel confident I can do this. Everyone I have ever dealt with at AWAI is very knowledgeable and courteous. Natalia did a great job and did it quickly! TODAY! Get all this for $1 … The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim your $1 access here.]( [wirters wanted]( This week — 2,557 companies are looking for writers, designers, and more on [WritersWanted.com](. Here are just a few of them … Spotlight Jobs of the Week Digital Content Writer Dell Technologies Full-time, Remote As a key member of the newly formed APEX Digital Marketing team, you will play a critical role in supporting the overall user experience and customer journey. As the Digital Content Writer, you will be responsible for copywriting and editing the APEX content for our web pages, with an eye toward simple, clear communication. Copywriting Manager Transformco Full-time, Chicago, IL In this role, the candidate will need to interpret the objectives of each project and efficiently develop copy and content executions, which communicate customer-focused messages to drive communication and sales. Additionally, this person needs to continually increase the creative benchmark, setting new standards to elevate the customer experience. We are seeking an individual with experience crafting effective messaging strategies, themes, triggers, and value propositions. Senior Copywriter, Healthcare MERGE Full-time, Atlanta, GA As our Content Writer, Healthcare, you will have the opportunity to impact MERGE's business and its growth significantly. As part of the content team, you will be responsible for content writing and editing for healthcare-focused accounts to communicate services and differentiators to various audiences, emphasizing web content best practices and effective copywriting to convert audiences to action. Assignments will cover original, expanded, or revised content and will likely include interviewing subject matter experts or clinical leadership teams and research on healthcare topics to inform writing. You can find these jobs and thousands more on [WritersWanted.com](. Access is currently available with The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter, and will be opened up to additional AWAI members in the near future. Stay tuned! Be a Part of Our Writing Community Online! Have you taken advantage of the copywriting community that comes along with your AWAI membership? Find support, networking opportunities, peer reviews, and an overall sense of community with others who are going through programs as well. We look forward to getting to know you! [[Facebook Icon] Come and join us if you haven't already!]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. CHANGE OF ADDRESS? [Contact us]( with both your old AND new information. American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 (561) 278-5557 or (866) 879-2924 --------------------------------------------------------------- You are receiving this special announcement after opting to receive information from American Writers & Artists Institute You can [contact us online]( – or call (561) 278-5557 – or unsubscribe from future announcements by clicking the link below. --------------------------------------------------------------- Ensure your subscription delivery. 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