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Tue, Mar 31, 2020 12:23 PM

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Get booked with writing projects marketers need done now March 31, 2020 Hi {NAME}, Digital marketing

Get booked with writing projects marketers need done now [The Writer’ s Life]( March 31, 2020 Hi {NAME}, Digital marketing has been a powerhouse communication method for years, but with the COVID-19 pandemic, it's actually vital for businesses. It's one of the few lifelines available to communicate with prospects and customers. Businesses who typically used marketing methods like in-person meetings, networking at Chamber of Commerce events, and attending local trade shows are in a difficult spot and they need your help. Because regardless of this crisis — maybe more so! — businesses need ongoing clients to function. One group severely impacted by social distancing is professional service providers. This group of 26 million (think accountants, lawyers, real estate brokers, architects, chiropractors, dentists, and coaches) needs to keep in touch, stay top of mind, and serve their customers. The solution: an email newsletter. Today, seasoned writer Michael Katz is here to gives you five reasons to jump on this writing opportunity, which also adds more predictability to your writing business — and your income. [They're short and follow a simple formula.]( You'll write fresh, relevant content on a regular basis (either weekly or monthly), so business owners can stay in touch with current, past, and potential clients. And you'll have peace of mind, knowing you have income you can count on consistently. (You can expect to make $800-$2,000 each month from every client you take on.) This is one of my favorite retainer opportunities for new writers, and you can jump on this opportunity very quickly. [>> Check it out here.]( To your success, Rebecca Matter President, AWAI P.S. We've announced the winners of our latest Writer's Life Writing Challenge. We'll be sending out those $200 prizes to three winners. Congratulations to everyone who submitted an entry! [Check out the details here.]( Newsletters — More Important Than Ever in Our New Reality By Michael Katz [Man sitting on living room couch using laptop] Let me ask you a question. Are you planning on buying a refrigerator today? How about a phone … or a root canal … or a new pair of underwear? I may not know you, and yet I'm confident that the answer to these questions is No, No, No and Watch it, mister. Interestingly, I'm also quite confident that sooner or later, you will purchase all four. The difference, of course, is timing — we all need to buy or replace these things eventually, just probably not right now. When it comes to sales, timing plays a huge (some might say, refrigerator-sized) role in your success. It's way easier to sell something to someone if they are already in need of it. Consider the example of my local Toyota dealer. My three-year lease on a Highlander runs out next month and these guys have been calling weekly, pursuing me like a peckish terrier who's finally figured out that there are treats in my pocket. They're doing whatever they can to convince me to walk away from the car and give it back to them, instead of buying it, as I have the option to do. I've found their eagerness puzzling and so I called my friend Steve — a car dealer in Portland, Oregon — and asked him for some perspective. He sized it all up immediately: "It's partly because they believe the car is worth more than what the buyout price is. But it's also because they know that if you turn that car in, you are in the market for a new vehicle right now." Nearly everybody buys a car; most people don't buy one today. Toyota knows that come next month, I'm not most people. If I turn that car in, I need a replacement right away. For you and your prospective clients, this degree of prospect timing insight is rare. Because while plenty of people and companies switch financial planners, hire freelance writers, outsource training, and find themselves in need of any number of products and services every day, it's pretty tough to determine who needs what and when before the fact. But what if we could remove timing from the equation? That, I'm hoping you've already guessed, is where email newsletters come in. They do that, and more: - They keep you in front of the people you already know. Attracting strangers is fine, but the best place to look for new clients is among the people who are already predisposed to trusting and listening to you. - They repeat. Getting quoted in The Wall Street Journal is nice. But tomorrow, somebody else will be quoted. A newsletter comes out over and over again. It keeps you top of mind — you're there, front and center, when the prospect is ready to buy. - They demonstrate what you know. Social media is a useful add-on to your marketing. But the format tends to be very brief. You need enough running room to share something of value, so potential clients and others begin to believe that you know what you're talking about. - They reveal your authentic personality. Most professionals in an industry or specialty are equally capable, educated, experienced, and credentialed. Standing out from the crowd based on any of that is difficult. To a prospect, every doctor, consultant, leadership coach, freelance writer, etc., looks exactly the same. They can't tell who's better — but they can tell who they like. That's why personal stories and conversational language help you stand out. These four things have been true for a long time. But now there's a fifth: The Coronavirus. Coffee dates, business lunches, trade shows, networking groups … anything and everything that requires face-to-face interaction in the pursuit of leads and clients is off the table. If your prospects didn't need an email newsletter before, they sure need one now. That's a problem you can solve by helping them create and maintain a quality monthly (or more frequent!) publication. Here's the bottom line. I've been waiting for more than 10 years for a marketing tool to come along that's more effective than a regularly published, well written, useful, and engaging e-newsletter. I'm still waiting. Today's unfortunate virus reality only makes this tool that much more valuable. Do you have any questions about getting started as an e-newsletter writer? [Please share them here]( so we can help. Editorial Note: E-newsletters are a consistent form of digital marketing for your clients — and a consistent paycheck for you. (You can expect to make $800-$2,000 each month from every client you take on!) The projects follow a simple formula, and you can learn the skill needed to get paid to write these projects in about eight hours. You just need someone skilled to show you the ropes, and Michael is the ideal one to teach you all you need to know. E-newsletters are one of my favorite retainer projects for writers. [Go here now to learn more.]( Writing Project Pays as Much as $800 to $2000 Month after Month … Get paid as much as $800 to $2000 to write 700 to 1,000 words in a "quiet" niche with very little competition and more potential clients than you'll ever need. [Click here to get started today.]( Get Paid to Write About Your Favorite Weekend Activities If you could do anything with your day, what would you do? Whatever it is, I can almost guarantee there’s someone who would pay you good money to write about it. Writers are urgently needed to cover everything from coffee and food to travel, museums, crafting, pets, home design, hiking, kayaking, golf, fitness, fashion... ... and hundreds of other subjects in a fun, conversational tone.  Get a guide to the top 77 writing markets, plus... [Everything you need to start, here.]( Calling All Copywriters (Newbies, too!) – Stay Ahead of the Biggest Trends in Writing Discover the biggest writing opportunities in 2020 – and beyond – from 11 of today's most influential writers, bloggers, and marketers … At the first ever 2020 State of the Industry Virtual Summit! → Mark your calendar for Thursday, April 2 at Noon, Eastern All are welcome and online attendance is free. [Go here now to sign up.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2020 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 101 SE 6th Avenue, Suite A Delray Beach, FL 33483 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. To unsubscribe from all AWAI broadcasts click here. [I want to permanently unsubscribe from all AWAI emails](.  

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