YOU are the “click” factor

Why the world needs your course October 1, 2024 [The Writer’ s Life]( "Go confidently in the direction of your dreams and live the life you have imagined." — Henry David Thoreau Hey {NAME}, Yesterday, we talked about YOUR "10% edge" … The knowledge, skills, or experiences you have that put you just slightly ahead of others in a particular area. And we touched on e-learning … where creative people like you are building one course, one time … and selling it over and over. Today, we are going to take the first step toward [building YOUR first course](. But first, you may be wondering … If e-learning is almost a $1 billion per day industry … Not to mention the vast universe of free ways to learn online … like the billions of hours of video on YouTube, podcasts, and blogs … Isn't the market saturated already? Is there room — or demand — for your course? And why would anyone listen to you, when they could learn from world-famous experts like Neil Gaiman or Gordon Ramsey? My answer is simple, but I hope you'll take it seriously: Despite ALL the information on the internet … And ALL the apparent competition … The truth is … No one else can do it like YOU. No one else has … - your unique life experience … - your vibrant stories … - your approach to solving problems … - your way of teaching … And despite all their good looks, talent, money, and fame … none of those celebrities or bestselling authors are YOU. What YOU create will be unique … even if you're passionate about a popular market like fitness or self-development. And most importantly, your creations will be infused with your personality, creativity, and energy. That's key. Let me ask you this: Have you ever heard a good idea or concept numerous times, but it never really "clicked"? Like … "be present." Or, "work smarter, not harder." And then you hear one particular person explain it a slightly different way, or tell an illuminating story as an example … And THEN it clicks. You finally get it, and your life changes! Even though you'd heard what feels like a thousand other people say the same thing … It was the way that person said it that got you to understand. So now, consider the idea or solution you're excited to teach (and may be second-guessing yourself about) … and ask yourself this: What if YOU are "that person" for someone else? What if you're the ONLY one who can be the "click" factor that helps them change their life? If you have a life-changing solution or a way to empower someone … don't you owe it to them to put it out in the world? Aren't they worth it? But get this … If your work resonates with one person, it will very likely resonate with hundreds more … or even thousands … or even tens of thousands. And that's a game changer. Generally, when I talk about creating products online, people are in one of two camps: Camp 1: You're excited! You might already know what your course would be about, but you just need to know HOW to make it happen. (If that's you, [click here](!) Camp 2: You see the opportunity and find it exciting … but you've got a case of "not-enoughness." You question whether you've got anything valuable to say … or if anyone would really pay to learn from you. I'll tell you the truth: You don't have to be the world's foremost master on your topic. Let's say you love chess. But Grandmaster Bobby Fischer already has a course on chess! It doesn't matter. Because you love teaching chess to at-risk teenagers as a form of self-empowerment … and you use specific frequencies of music to induce flow that helps speed up learning. People don't want to pay for generalized knowledge or advice. They want specific information, applicable immediately to the situation they're in, from people they resonate with (aka "know, like, and trust"). And if you've "been there, done that" … or you know just 10% more than the folks you're teaching … you have value to add. Keep this in mind, too: Time is our most precious resource. It is nonrenewable. And people exchange money to save time all the time. If you can teach me how to potty train my new puppy in three hours instead of three weeks, won't that save me time … and the life of my favorite rug? If you can help me grow 30% more food out of my garden, doesn't that save me time and money? If you can show me your special way to do my nails so they last a week longer, doesn't that save me time in the salon? Of course. And what you can create is limited only by your imagination. Now it's YOUR turn. Let's find your "value add"! Grab your journal, open a document on your computer, or grab a piece of paper … and get ready to let your mind free-flow onto the page. Here are some prompts to get you going. (You can choose one that resonates, or brainstorm on all three.) 1. Think about the big stories in your life. What are some of the major challenges (or even minor problems) you've led yourself through? Health? Relationships? Parenting? Think about the journey. What were the steps that got you from A to Z? What do you wish you had known? Think about how much you would've paid to shortcut that challenge or avoid the pain of that obstacle entirely … What would you have given to have someone guide you through it? 2. What are you most passionate about? What would you talk about, every day, for free, even if no one was listening? 3. What body of knowledge have you gathered while working in your profession? Think problem/solution — how could you save regular folks time and money with what you know? Enjoy this process … It could be the first day of your new life as an unlimited course creator! New to this world of paid writing? 👉 [Go here.]( Course creation is just one of many ways you could use your life experiences to make money as a writer. We'll introduce you to the wide range of well-paid writing opportunities, help you choose which ones are right for you, give you the basic skills you need to get started, and give you access to working writers who can help you succeed. [>> It's all waiting for you here.]( And then check out today's featured article where one of my favorite teachers shares why getting to the heart of your reader's core emotion is critical when writing. Spoiler: It's a key difference between copy that does "okay" and copy that crushes it. Until tomorrow! Rebecca Rebecca Matter President AWAI Inside this issue: - [Why Getting to the Heart of Your Reader's Core Emotion Matters Most]( - [Know Your Worth]( - [Former Stage Actor Finds Six-Figure Success — in Unexpected Copywriting Niche]( Why Getting to the Heart of Your Reader's Core Emotion Matters Most By Sandy Franks It was a confession that startled me, and I certainly didn't expect to hear it from my friend. But in hindsight, it all made sense. My friend, I'll call her T, owns a vacation home on a popular stretch of beach in North Carolina. And we've been going there almost every summer for the past five years, staying at least a week to 10 days at a time. She likes hanging out at the shoreline, soaking up the sun. I don't mind doing that, but not all day long as she likes to do. I like to get in the water, cool down, and swim. But she never sets a toe in the ocean. Don't get me wrong. She likes to swim. When she is not at the beach, she's floating around in the pool. [Continue reading here.]( Now Accepting New Members Ready to claim the ultimate "YES" writing career? - Yes! Take charge of your projects. (Goodbye, bosses!) - Yes! Schedule your day as you see fit. - Yes! Work from the comfort of home. - Yes! Give yourself a raise every month. - Yes! Take a vacation whenever you please. - Yes! Be there for the moments that matter. Thousands of others have already done it. Now it's your turn. [Claim Your Freedom Now]( Monday Morning Jumpstart: Know Your Worth Do you know your worth as a writer? Specifically, the value you bring to companies? And do you believe what you're doing provides that value? AWAI Chief Success Officer Ted Capshaw and AWAI Director of Training Jade Trueblood help you clearly understand your value, so you can know your worth and charge clients accordingly. [Watch it here.]( Our industry lives and dies by GREAT sales copy. And, as a writer, you can be the one to wield that power — and help companies grow their sales exponentially through the letters you write for them! Join us on Friday, October 4, at noon (ET) for a LIVE TRAINING EVENT with legendary copy chief Sandy Franks. [Save your seat here.]( Former Stage Actor Finds Six-Figure Success — in Unexpected Copywriting Niche Colette Rice dreamed of a prosperous, flexible six-figure career. [Find out how she found it — in an unexpected copywriting niche.]( FREE Training Series: Be an In-Demand Copywriter Get immediate access to our BRAND-NEW training today — completely free of charge! In five fast-paced video lessons, you'll learn … - why copywriting is such a valuable skill to have … - why you don't need any past experience to be successful … - why copywriters can earn so much and which niches pay the most … - how to ditch the 9–5 and enjoy ultimate freedom writing from anywhere … - the one writing project businesses need most and the simple formula to writing it … - and much, MUCH more! [Go Here to Get Immediate Access]( Featured Writing Jobs You can find these jobs and thousands more on [WritersWanted.com](: Blog Content Writer – Provoke.agency Contractor, Remote I'm seeking a talented blog content writer who has experience in the B2B prospecting industry—especially in areas like lead generation, scraping, and tools. --------------------------------------------------------------- Content Writer – Revature Full time, Augusta, GA As the Content Writer, your ability to quickly grasp new requirements and translate them into productive, actionable, optimized processes will be integral to the company's success. You will also be responsible for ensuring timely delivery of project data while always maintaining a focus on customer satisfaction. --------------------------------------------------------------- Senior Energy Industry Content Writer – Kongsberg Digital Full time, Houston, TX As a Senior Energy Industry Content Writer, you will play a crucial role in developing strategic and impactful content that showcases the company's strength as a provider of industrial software solutions and AI technologies tailored for the energy sector. Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2024 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. To unsubscribe from all AWAI broadcasts click here. [I want to permanently unsubscribe from all AWAI emails](.