FIVE copywriting lessons

And how you can learn them from an unlikely source… September 4, 2024 [The Writer’ s Life]( "Learn from the masters, learn from your contemporaries. Always try to update yourself." — James Stewart Hi {NAME}! When learning a trade, apprentices often study under a master for years to learn and perfect a skill. Once they have the knowledge and experience needed, they set off on their own … ultimately taking on apprentices themselves. On her path to VERY successful copywriter, Marcella Allison studied under some of the best in our business. They helped her build a seven-figure copywriting business that has surpassed her wildest dreams … just as she continues to do for numerous other writers today. Marcella is a gifted copywriter, teacher, and mentor, as you'll see in her featured article below where she gives you FIVE million-dollar copywriting lessons … from a very unlikely source. If YOU are ready to start getting paid well to write, we'd love to show you the way with The Professional Writers' Alliance. You'll get the resources you'll need to land clients and run your business … including all the writing templates … ask the expert interviews … member spotlights … … THREE bestselling business-building programs from AWAI's catalog … a private LinkedIn group, tutorials, tools, a massive swipe file, your personalized membership card, and more! [You can find all the details here.]( 🤩 To your success, Rebecca Rebecca Matter President AWAI Inside this issue: - [Five Million-Dollar Copywriter Moves You Can Master by Binge-Watching Bridgerton with Your Bestie]( - [The 10% Solution — Mastering the Lead]( - [Cincinnati Copywriter Commands Wall Street Wages]( Five Million-Dollar Copywriter Moves You Can Master by Binge-Watching Bridgerton with Your Bestie By Marcella Allison Back in May 2023, Jen Adams, my good friend and director of The Professional Writers' Alliance,came to Cincinnati for a short visit. I love showing off my city and playing "hostess with the mostest," as my mom would say. As soon as Jen arrived, I listed all the things we could do that weekend. I rattled off every event, restaurant, bar, brewery tour, museum, and more … Then I jokingly said, "Or, we could just grab some pizza and binge-watch Bridgerton." Before I could finish the thought, Jen lit up like a Christmas tree and shouted, "OMG, yes!" So we headed over to the pizza joint around the corner for a couple of New York slices. Hit the macaron bar on the way back for some dessert. Pulled up some comfy chairs and settled in to let ourselves be carried away by one of the best stories currently on TV. [Continue reading here.]( Now Accepting New Writers If you want … - high-paying gigs, - predictable writing income, - greater flexibility … AND the satisfaction that comes with LOVING what you do for a living … Then getting accepted into our influential club can set you up for everything you're looking for in a writing career. NOTE: Your acceptance window will be closing soon! [Apply Now]( The 10% Solution — Mastering the Lead By Mark Ford As a copywriter, 90% of your success depends on 10% of the copy you write. Get that 10% right, and you'll have a golden career. Fail to master that 10%, and you'll be eating ketchup sandwiches. The 10% is the 300–500 words that make up the "lead" of your promotion or advertorial. To begin, I'd like to take a look at one of the most common lead types — the "problem/solution" lead. Up-and-coming copywriter Penny Thomas does a very effective job of using a problem/solution lead to engage her reader's interest. Let's see what she does, starting with the headline: [Continue reading here.]( TODAY! Get all this for $1 … The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim Your $1 Access Here]( Marcella Allison: Cincinnati Copywriter Commands Wall Street Wages Despite naysayers and self-doubt, Marcella Allison held on to the hope of a writing career. [Find out how she used that determination to achieve her lifelong goal.]( Free Training: Inside the Ever-Growing Demand for B2B Writers Friday, September 6, at 12 p.m. ET 👇 [Access Instructions Here]( Featured Writing Jobs You can find these jobs and thousands more on [WritersWanted.com](: Senior Copywriter – 2K Full-time, Remote 2K is looking for a talented and passionate senior copywriter to join our in-house Creative Services team, focusing on a new AAA IP. You would work on all things related to these franchises, ranging from taglines to social posts and everything in between. --------------------------------------------------------------- Senior Copywriter – Halara Full-time, Remote Collaborating with all departments, from Advertising to Marketing and Social Media, you will write copy that informs and entertains, elevating our brand's presence across various platforms, such as our website, online ads, and community events. --------------------------------------------------------------- Senior Copywriter – Quad Full-time, Remote (US) The Senior Copywriter is responsible for creating and editing exceptional promotional and product copy for various departments and projects, working with one of our large outdoor and sporting goods retailers. Creates copy for web, print ads, emails, digital ads, catalogs, and more. Trouble viewing this email? [View in your browser, here](. 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