Empathy = better writing

Writing with empathy is one of the most crucial skills you can have as a persuasive copywriter August 22, 2024 [The Writer’ s Life]( "A waterfall starts as one drop, and look what becomes of that." — Stephen Dorff, as P.K. in The Power of One Hi {NAME}, It's far easier to connect with a reader on an emotional level when you genuinely care about them … It's one of the reasons why we teach writers how to get to know their prospect on an intimate level, in all of our writing courses. Because when you write from a place of empathy … in a way that's informative, helpful, useful, and even comforting … your copy and content will always be more effective. Mindy McHorse, successful copywriter and Barefoot Writer's executive editor, is here with a new technique she discovered that makes it easier to tap into and relate to a reader's emotions. She reveals it in the article below — including the science behind why it works, and how to use this information to write more meaningful copy. When you combine the ability to connect with a solid knowledge of how direct response works, and the fundamentals of good copy, you are golden. No company will ever want to lose you! (And you'll be paid accordingly too.) If you're not yet getting paid to write, [this little package]( we've put together for you will help you get started … It combines our Barefoot Writer with training and tools to help you make the leap to paid write … for only $11. [Get started right here.]( To your success, Rebecca Rebecca Matter President AWAI Inside this issue: - [How to Prime Yourself for Contagious Emotion That Writes Itself]( - [Why Getting to the Heart of Your Reader's Core Emotion Matters Most]( - [Former Military Spouse Leaves Classroom Teaching, Doubles Her Income — with a Take-Anywhere Career]( How to Prime Yourself for Contagious Emotion That Writes Itself By Mindy McHorse Tell me if this has ever happened to you … You're sitting across from someone, having a nice conversation, and they scratch their nose. Without thinking, you reach up and scratch your nose, too. Then you lean back in your chair and cross your arms over your chest. In a matter of minutes, your companion's arms are crossed as well. Have you ever wondered what's really going on in those situations? Why we so often seem to copy each other's actions without thinking about it? The secret to these unwitting acts of copycatting lies in something called mirror neurons. It's the brain-to-brain imitation of facial expressions, mannerisms, and positions. Really, it's a form of automatic "matching" that prompts human connection — even if you're not really intending to connect. And when approached with care, these same mirror neurons can make your own writing a hundred times more empathetic, and therefore effective. But first, let's dig a little deeper into what's really happening with these mirror neurons … [Continue reading here.]( $297 In Writing Training – for $11!!! When you grab a subscription to Barefoot Writer magazine today, for only $11 … You'll get FREE access to our Making the Leap program, which takes you wherever you are today … And shows you exactly how to make a smooth transition to paid writing, so you'll have success right out of the gate. It usually costs $297, but you'll get it completely free today! [Grab It All For $11]( Why Getting to the Heart of Your Reader's Core Emotion Matters Most By Sandy Franks It was a confession that startled me, and I certainly didn't expect to hear it from my friend. But in hindsight, it all made sense. My friend, I'll call her T, owns a vacation home on a popular stretch of beach in North Carolina. And we've been going there almost every summer for the past five years, staying at least a week to 10 days at a time. She likes hanging out at the shoreline, soaking up the sun. I don't mind doing that, but not all day long as she likes to do. I like to get in the water, cool down, and swim. But she never sets a toe in the ocean. Don't get me wrong. She likes to swim. When she is not at the beach, she's floating around in the pool. After several times of traveling to her beach home, I finally asked why she never swims in the ocean. [Continue reading here.]( Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Go Here for More Details]( Former Military Spouse Leaves Classroom Teaching, Doubles Her Income — with a Take-Anywhere Career Rachael Kraft loved teaching, but being a military spouse meant moving — and finding a new teaching job each time. [Find out what led her to a new career with the freedom to work from home, anywhere.]( Free Training: The Best Digital Copywriting Projects Friday, August 23, at 11 a.m. ET 👇 [Access Instructions Here]( Featured Writing Jobs You can find these jobs and thousands more on [WritersWanted.com](: Proofreader/ Copy Editor – GTT, LLC Full time, Abbott Park, IL The Proofreader/ Copy Editor helps instill corporate brand through quality assurance of content for internal and external marketing communications across digital and print applications. --------------------------------------------------------------- Grant Manager/Writer – Family Health Centers of San Diego Full time, San Diego, CA Create compelling, persuasive, well-structured grant narratives through the use of effective storytelling, relevant data, and superior prose while effectively tying FHCSD's needs to funder priorities. --------------------------------------------------------------- Copy Writer – Arizona State University Part time, Glendale, AZ Researches, writes, and edits the creation of news articles, press releases, brochures and publications, advertising and other marketing materials which may also include on-line or web-based applications. 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