YOU are the “click” factor

Why the world needs your course June 14, 2024 [The Writer’ s Life]( "Go confidently in the direction of your dreams and live the life you have imagined." — Henry David Thoreau Hey {NAME}, E-learning is HUGE right now — it's the $1 billion per day economy … Where creative people like you (yes, you!) are building one course, one time … and selling it over and over for hundreds (or thousands) of dollars per sale. Today we're going to start digging into the HOW … and take the first step toward [building YOUR first course](. But first, you may be wondering … If e-learning is almost a $1 billion per day industry … Not to mention the vast universe of free ways to learn online … like the billions of hours of video on YouTube, podcasts, and blogs … Isn't the market saturated already? Is there room — or demand — for your course? And why would anyone listen to you, when they could learn from world-famous experts like Neil Gaiman or Gordon Ramsey? My answer is simple, but I hope you'll take it seriously: Despite ALL the information on the internet … And ALL the apparent competition … The truth is … [No one else can do it like YOU.]( No one else has … - your unique life experience … - your vibrant stories … - your approach to solving problems … - your way of teaching. And despite all their good looks, talent, money, and fame … none of those celebrities or bestselling authors are YOU. What YOU create will be unique … even if you're passionate about a popular market like fitness or self-development. And most importantly, your creations will be infused with your personality, creativity, and energy. That's key. Let me ask you this: Have you ever heard a good idea or concept numerous times, but it never really "clicked"? Like … "be present." Or, "work smarter, not harder." And then you hear one particular person explain it a slightly different way, or tell an illuminating story as an example … And THEN it clicks. You finally get it and your life changes! Even though you'd heard what feels like a thousand other people say the same thing … It was the way that person said it that got you to understand. So now, consider the idea or solution you're excited to teach (and may be second-guessing yourself about) … and ask yourself this: What if YOU are "that person" for someone else? What if you're the ONLY one who can be the "click" factor that helps them change their life? If you have a life-changing solution or a way to empower someone … don't you owe it to them to put it out in the world? Aren't they worth it? But get this … If your work resonates with one person, it will very likely resonate with hundreds more … or even thousands … or even tens of thousands. And that's a game changer. Generally, when I talk about creating products online, people are in one of two camps: Camp 1: You're excited! You might already know what your course would be about, but you just need to know HOW to make it happen. (If that's you, [click here](!) Camp 2: You see the opportunity and find it exciting … but you've got a case of "not-enoughness." You question whether you've got anything valuable to say … or if anyone would really pay to learn from you. I'll tell you the truth: You don't have to be the world's foremost master on your topic. Let's say you love chess. But Grandmaster Bobby Fischer already has a course on chess! It doesn't matter. Because you love teaching chess to at-risk teenagers as a form of self-empowerment … and you use specific frequencies of music to induce flow that helps speed up learning. People don't want to pay for generalized knowledge or advice. They want specific information, applicable immediately to the situation they're in, from people they resonate with (aka "know, like, and trust"). And if you've "been there, done that" … or you know just 10% more than the folks you're teaching … you have value to add. Keep this in mind, too: Time is our most precious resource. It is nonrenewable. And people exchange money to save time all the time. If you can teach me how to potty train my new puppy in three hours instead of three weeks, won't that save me time … and the life of my favorite rug? If you can help me grow 30% more food out of my garden, doesn't that save me time and money? If you can show me your special way to do my nails so they last a week longer, doesn't that save me time in the salon? Of course. And what you can create is limited only by your imagination. Now it's YOUR turn. Let's find your "value add"! Grab your journal, open a document on your computer, or grab a piece of paper … and get ready to let your mind free-flow onto the page. Here are some prompts to get you going. (You can choose one that resonates, or brainstorm on all three.) 1. Think about the big stories in your life. What are some of the major challenges (or even minor problems) you've led yourself through? Health? Relationships? Parenting? Think about the journey. What were the steps that got you from A to Z? What do you wish you had known? Think about how much you would've paid to shortcut that challenge or avoid the pain of that obstacle entirely … What would you have given to have someone guide you through it? 2. What are you most passionate about? What would you talk about, every day, for free, even if no one was listening? 3. What body of knowledge have you gathered while working in your profession? Think problem/solution — how could you save regular folks time and money with what you know? Enjoy this process … It could be the first day of your new life as an unlimited course creator! Ready to get started? AWAI has a bestselling "course creator" program that walks you step-by-step through the entire process, from coming up with your course idea to getting your first sale and beyond. [And during today's FLASH SALE you can save $400!]( In my not-at-all-biased opinion, AWAI is one of the best publishers out there to guide you through this exciting process … After all, we've been in the business of building and selling high-impact courses since 1997. We started with just ONE course: The Accelerated Program for Six-Figure Copywriting … And well over a hundred courses later, we're a business built entirely on e-learning servicing an audience of over 250,000. How? - By creating no-fluff, high-value courses that get results. - By truly caring about our people (writers). - By consistently helping them solve problems and empower themselves. - By telling the success stories of our members, which builds credibility and authority. - By dedicating ourselves to outstanding customer service. So, if you'd like to build your course(s) with the same proven structures we've used on our programs … [Look no further than right here.]( Just make sure you check it out today, so you can grab it at the lowest price you'll ever see. Have a great weekend, Rebecca Matter President AWAI P.S. Today, you can join The Professional Writers' Alliance … for just one dollar. You'll get the resources you'll need to land clients and run your business … including all the writing templates … ask the expert interviews … member spotlights … … THREE bestselling business-building programs from AWAI's catalog … a private LinkedIn group, tutorials, tools, a massive swipe file, your personalized membership card and certificate, and more! [Go here to take advantage before the door closes.]( Inside this issue: - [8 Essential Copywriting Skills to Launch a Lucrative Career]( - [80 In-Demand Copywriting Projects to Fire Up Your Success]( - [College Professor Turns Lifelong Love for Writing into a Full-Time Income — from an RV]( 8 Essential Copywriting Skills to Launch a Lucrative Career Can you talk your friends into trying new restaurants, your kids into eating vegetables, or your boss into giving you the lead on a plum project? Have you ever persuaded someone to take action either for or against something? If any of those scenarios are true for you, you likely already possess the key to being a successful copywriter: the ability to persuade! And, if you want to earn a great living using that ability, below are eight ways to tap into it and refine it to build a successful copywriting career. But before we get to those eight ways, let's review … [Continue reading here.]( TODAY! Get all this for $1 … The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim Your $1 Access Here]( 80 In-Demand Copywriting Projects to Fire Up Your Success This is an exciting time to be a copywriter … Urgent demand and a shortage of skilled copywriting professionals have created tremendous income opportunities for you. Businesses large and small are desperate to keep up with changing technology and new strategies to sell their products and services in a highly competitive environment, both online and offline. Business-to-business (B2B) and business-to-consumer (B2C) clients NEED YOU to write the persuasive copy and content they need to connect with and engage their prospects and customers. They NEED YOU to motivate targeted audiences to TAKE IMMEDIATE ACTION — whether it's to opt in to a mailing list, call a toll-free number, visit a website for more information … or purchase or reorder a product or service. [Continue reading here.]( College Professor Turns Lifelong Love for Writing into a Full-Time Income — from an RV After a master's degree, a professorship, and work as a columnist for her town's newspaper, Melissa Gouty yearned for a change. [Read about her journey to becoming a full-time writer.]( Featured Writing Jobs You can find these jobs and thousands more on [WritersWanted.com](: Crypto Content Writer – ClickOut Media Full time, London, UK In this role, you will work with Content Writers/Editors/Managers and the SEO Team to produce and publish relevant, SEO-optimized content for our websites where needed. --------------------------------------------------------------- Writer – Marketers on Demand Contractor, Toronto, ON You will write and edit publications to ensure suitability for target audiences and adherence to the company's voice. --------------------------------------------------------------- Content Writer – Keller Executive Search International Full time, Remote We are seeking a talented and creative Content Writer to join our team. In this role, you will be responsible for producing high-quality written content for various purposes, including marketing materials, company website, blog posts, and social media platforms. Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2024 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. 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