Introducing the all-new Apple Watch Series 10. And a new finish for Apple Watch Ultra 2.

Series 10 features the thinnest design and biggest display ever. Ultra 2 is now available in black titanium.  ͏ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ [Apple Watch Series 10] Thinstant classic. From $399 or $33.25/mo. for 12 mo.1 [Buy]( [Learn more]( [ ] [ ] Biggest display. See more with the largest Apple Watch display yet.2 [ ] Thinnest design. Sleeker and more comfortable than ever.2 [ ] Stunning new finishes. Glossy Jet Black aluminum and polished titanium. [ ] Deeper health insights. New sleep apnea notifications3 and Vitals app.4 [ ] Fitness advances. New sensors and workouts for water activities.5 [ ] Fastest charging ever. Power your battery up to 80% in 30 minutes.6 [Apple Watch Ultra 2] New finish. Never quit. From $799 or $66.58/mo. for 12 mo.1 [Buy]( [Learn more]( [ ] [ ] Supertough. Now in black. Rugged new black titanium case. Water7 and dust resistant.8 [ ] Precision dual‐frequency GPS. The most accurate GPS in a sports watch.9 [ ] Advanced metrics for athletes. Training insights for serious runners, cyclists, and swimmers. [ ] Brightest Apple display ever. Get up to 3000 nits of brightness for maximum visibility. [ ] Incredible battery life. Up to 36 hours of normal use and up to 72 hours in Low Power Mode.10 [ ] Go further with offline maps. Download maps and saved routes to navigate from your wrist.11 Apple Trade In Get credit toward a new Apple Watch.* [See what your device is worth[ ]]( Apple Watch Studio Any case. Any band. Any style you want. [Create your style[ ]]( Which Apple Watch is right for you? [Compare all models[ ]]( Why Apple Watch The ultimate device for a healthy life. [Learn more[ ]]( Why Apple is the best place to buy your Apple Watch. Get up to 3% Daily Cash back with Apple Card. And pay for your Apple Watch over time, interest‑free when you choose to check out with Apple Card Monthly Installments.12 [Learn more[ ]]( When you buy from Apple, we’re there every step of the way. Whether you’re shopping online or at an Apple Store, we’re here to answer your questions, help you find the right Apple Watch, and guide you through setup. [Shop online[ ]]( [Find a store[ ]]( [ ] Fast, free delivery or two‑hour delivery from an Apple Store [ ] Buy online and pick up in a store [ ] See Apple Watch in action at an Apple Store [Apple Watch Series 10] Thinstant classic. From $399 or $33.25/mo. for 12 mo.1 [Buy]( [Learn more]( [ ] [ ] Biggest display. See more with the largest Apple Watch display yet.2 [ ] Thinnest design. Sleeker and more comfortable than ever.2 [ ] Stunning new finishes. Glossy Jet Black aluminum and polished titanium. [ ] Deeper health insights. New sleep apnea notifications3 and Vitals app.4 [ ] Fitness advances. New sensors and workouts for water activities.5 [ ] Fastest charging ever. Power your battery up to 80% in 30 minutes.6 [Apple Watch Ultra 2] New finish. Never quit. From $799 or $66.58/mo. for 12 mo.1 [Buy]( [Learn more]( [ ] [ ] Supertough. Now in black. Rugged new black titanium case. Water7 and dust resistant.8 [ ] Precision dual‐frequency GPS. The most accurate GPS in a sports watch.9 [ ] Advanced metrics for athletes. Training insights for serious runners, cyclists, and swimmers. [ ] Brightest Apple display ever. Get up to 3000 nits of brightness for maximum visibility. [ ] Incredible battery life. Up to 36 hours of normal use and up to 72 hours in Low Power Mode.10 [ ] Go further with offline maps. Download maps and saved routes to navigate from your wrist.11 Apple Trade In Get credit toward a new Apple Watch.* [See what your device is worth[ ]]( [ ] Apple Watch Studio Any case. Any band. Any style you want. [Create your style[ ]]( [ ] Which Apple Watch is right for you? [Compare all models[ ]]( [ ] [ ] Why Apple Watch The ultimate device for a healthy life. [Learn more[ ]]( Why Apple is the best place to buy your Apple Watch. [ ] Get up to 3% Daily Cash back with Apple Card. And pay for your Apple Watch over time, interest‑free when you choose to check out with Apple Card Monthly Installments.12 [Learn more[ ]]( When you buy from Apple, we’re there every step of the way. Whether you’re shopping online or at an Apple Store, we’re here to answer your questions, help you find the right Apple Watch, and guide you through setup. [Shop online[ ]]( [Find a store[ ]]( [ ] Fast, free delivery or two‑hour delivery from an Apple Store [ ] Buy online and pick up in a store [ ] See Apple Watch in action at an Apple Store [Shop Online](    |    [Find a Store](    |    1-800-MY-APPLE    |    [Get the Apple Store App]( * Trade‑in values will vary based on the condition, year, and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied toward qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In‑store trade‑in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores and may vary between in‑store and online trade‑in. Some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse or limit quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply. 1. Monthly pricing is available when you select Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple, and is subject to credit approval and credit limit. Financing terms vary by product. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the [Apple Card Customer Agreement]( for more information. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. 2. Compared to previous generations. 3. The Sleep Apnea Notification Feature is available on Apple Watch Series 9 and later and Ultra 2. It is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea. 4. The Vitals app is for wellness purposes only and not for medical use. 5. Apple Watch Series 10 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow‑water activities like snorkeling or swimming in a pool or ocean. Apple Watch Series 10 should not be used for scuba diving, waterskiing, or other activities involving high‑velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information see [support.apple.com/en-us/HT205000](. 6. Charge times are from 0–80% and 0–100% using the included Apple Watch Magnetic Fast Charger to USB‑C Cable. Testing conducted by Apple in August 2024 using preproduction Apple Watch Series 10 (GPS) and Apple Watch Series 10 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software, Apple Watch Magnetic Fast Charger to USB‑C Cable (Model A2515), and Apple 20W USB‑C Power Adapter (Model A2305). Fast‑charge testing conducted with drained Apple Watch units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with region, settings, and environmental factors; actual results will vary. 7. Apple Watch Ultra 2 has a water resistance rating of 100 meters under ISO standard 22810:2010. It may be used for recreational scuba diving (with compatible third‑party app from the App Store) to 40 meters and high‑speed water sports. Apple Watch Ultra 2 should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/HT205000. 8. Apple Watch Ultra 2 is rated IP6X dust resistant. 9. Based on route map and distance accuracy in challenging urban environments. 10. Multi‑day battery life is based on the following use: 600 time checks, 180 notifications, 30 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 36 hours; Apple Watch Ultra 2 (GPS + Cellular) usage includes a total of 8 hours of LTE connection and 28 hours of connection to iPhone via Bluetooth over the course of 36 hours. Battery life in Low Power Mode is based on the following use: 1200 time checks, 360 notifications, 60 minutes of app use, and two 60‑minute workouts with music playback from Apple Watch via Bluetooth, over the course of 72 hours; Apple Watch Ultra 2 (GPS + Cellular) usage includes on‑demand LTE connection and 60 hours of connection to iPhone via Bluetooth over the course of 72 hours. Testing conducted by Apple in August 2024 using preproduction Apple Watch Ultra 2 (GPS + Cellular) paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary. 11. Offline Maps is available for Apple Watch Series 6 and later, Apple Watch SE (2nd generation), and all Apple Watch Ultra models running watchOS 11 or later. Requires iPhone Xs or later running iOS 18 or later. Not available in all countries or regions. 12. Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See support.apple.com/kb/HT211204 for more information about eligible products. APR ranges may vary based on when you accepted an Apple Card. Cardholders who accept an Apple Card on and/or after August 1, 2024: Variable APRs for Apple Card, other than ACMI, range from 19.24% to 29.49% based on creditworthiness. Rates as of August 1, 2024. Existing cardholders: See your Customer Agreement for applicable rates and fee. If you buy an ACMI‑eligible product by choosing to pay in full with Apple Card (instead of using ACMI), that purchase is subject to the Apple Card variable APR, not 0% APR. Taxes and shipping on ACMI purchases are subject to the variable APR, not 0% APR. When you buy an iPhone with ACMI, you’ll need to select AT&T, Boost Mobile, T‑Mobile, or Verizon as your carrier when you check out. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See support.apple.com/kb/HT211204 for information about upcoming changes to ACMI financing. See the [Apple Card Customer Agreement]( for more information about ACMI financing. To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch. Battery and performance may be affected at very low temperatures. watchOS 11 requires an Apple Watch SE (2nd generation), any model of Apple Watch Ultra, or Apple Watch Series 6 or later paired with iPhone Xs or later with iOS 18 or later. Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE require iPhone Xs or later with iOS 18 or later. Bands are subject to availability. Case and band combinations can be made within collections (Apple Watch and Apple Watch Hermès) only. Features are subject to change. Some features, applications, and services may not be available in all regions or all languages. 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