Our newest models, designed for Apple Intelligence, are available now. ͏
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iPhone 16 Pro and iPhone 16 Pro Max available now Apple Intelligence coming this fall2 [Buy]( [Learn more[ ]]( From $799 or $33.29/mo. for 24 mo.1,â
iPhone 16 and iPhone 16 Plus available now Apple Intelligence coming this fall2 [Buy]( [Learn more[ ]]( Which iPhone is right for you? [Compare all iPhone models[ ]]( [ ] [Apple Intelligence. AI-opening possibilities.] Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data â not even Apple. [Learn more about Apple Intelligence[ ]]( [ ] iOS 18.
Customize. Stylize. Mesmerize. Tint your Home Screen icons with any color. Rearrange and resize apps and widgets. Swap out your Lock Screen controls for ones you use more often â you can even assign a control to the Action button. And thatâs just the start. [Find out more about iOS 18[ ]]( [ ] Deck it out. MagSafe Snap on a magnetic case, wallet, or both. And get faster, more efficient wireless charging. [Shop[ ]]( [ ] AirPods Pro 2 With pro-level Active Noise Cancellation, immersive audio, and instant connection. [Buy[ ]]( [ ] AirTag Attach one to your keys. Put another in your backpack. If theyâre misplaced, just use the Find My app. [Shop[ ]]( [ ] 20W USB-C
Power Adapter Plug in for fast, efficient charging in a compact, easy-to-carry size. [Buy[ ]]( [ ] [Shop all iPhone accessories[ ]]( Ways to save on iPhone at Apple. [ ] Your one-stop shop for incredible carrier deals.3 Get up to $1000 in credit on a new iPhone with AT&T, Boost Mobile, TâMobile, or Verizon. Trade-in may be required. [See all carrier deals at Apple[ ]]( Get $180â$650 in credit toward iPhone 16 Pro or iPhone 16. When you trade in an
iPhone 12 or higher.* [See what your device is worth[ ]]( [ ] Pay 0% APR over 24 months when you choose to check out with Apple Card Monthly Installments.4 [Learn more[ ]]( [ ] You can do it all, right here at the Apple Store. When you buy your new iPhone at the Apple Store Online or in an Apple Store, our Specialists will guide you every step of the way. Theyâll help you choose the right iPhone for you and explain all the ways you can save. And with Personal Setup, they can connect you to your carrier and make sure you know how to transfer everything to your new iPhone. [Shop online[ ]]( [Find a store[ ]]( [ ] Fast, free
delivery [ ] Buy online and
pick up in a store [ ] Get one-on-one
help with setup
and more [ ] See iPhone in action
at an Apple Store [iPhone 16 Pro Hello, Apple Intelligence.] From $999 or $41.62/mo. for 24 mo.1
iPhone 16 Pro and iPhone 16 Pro Max available now Apple Intelligence coming this fall2 [Buy](
[Learn more[ ]]( [iPhone 16 Hello, Apple Intelligence.] From $799 or $33.29/mo. for 24 mo.1,â
iPhone 16 and iPhone 16 Plus available now Apple Intelligence coming this fall2 [Buy](
[Learn more[ ]]( Which iPhone is right for you? [Compare all iPhone models[ ]](
[ ] [Apple Intelligence. AI-opening possibilities.] Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data â not even Apple. [Learn more about Apple Intelligence[ ]]( iOS 18.
Customize. Stylize. Mesmerize. Tint your Home Screen icons with any color. Rearrange and resize apps and widgets. Swap out your Lock Screen controls for ones you use more often â you can even assign a control to the Action button. And thatâs just the start. [Find out more about iOS 18[ ]]( [ ]
[ ] Deck it out. MagSafe Snap on a magnetic case, wallet, or both. And get faster, more efficient wireless charging. [Shop[ ]]( AirPods Pro 2 With pro-level Active Noise Cancellation, immersive audio, and instant connection. [Buy[ ]]( [ ]
[ ] AirTag Attach one to your keys. Put another in your backpack. If theyâre misplaced, just use the Find My app. [Shop[ ]]( 20W USB-C
Power Adapter Plug in for fast, efficient charging in a compact, easy-to-carry size. [Buy[ ]]( [ ]
[ ] [Shop all iPhone accessories[ ]]( Ways to save on iPhone at Apple. Your one-stop shop for incredible carrier deals.3 Get up to $1000 in credit on a new iPhone with AT&T, Boost Mobile, TâMobile, or Verizon. Trade-in may be required. [See all carrier deals at Apple[ ]](
[ ] Get $180â$650 in credit toward iPhone 16 Pro or iPhone 16. When you trade in an
iPhone 12 or higher.* [See what your device is worth[ ]]( Pay 0% APR over 24 months when you choose to check out with Apple Card Monthly Installments.4 [Learn more[ ]]( [ ]
[ ] You can do it all, right here at the Apple Store. When you buy your new iPhone at the Apple Store Online or in an Apple Store, our Specialists will guide you every step of the way. Theyâll help you choose the right iPhone for you and explain all the ways you can save. And with Personal Setup, they can connect you to your carrier and make sure you know how to transfer everything to your new iPhone. [Shop online[ ]](
[Find a store[ ]]( [ ] Fast, free
delivery [ ] Buy online and
pick up in a store [ ] Get one-on-one
help with setup
and more [ ] See iPhone
in action at
an Apple Store [Shop Online](    |    [Find a Store](    |    1-800-MY-APPLE    |    [Get the Apple Store App]( * Tradeâin values will vary based on the condition, year, and configuration of your eligible tradeâin device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Tradeâin value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. Inâstore tradeâin requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between inâstore and online tradeâin. Some stores may have additional requirements. Apple or its tradeâin partners reserve the right to refuse or limit quantity of any tradeâin transaction for any reason. More details are available from Appleâs tradeâin partner for tradeâin and recycling of eligible devices. Restrictions and limitations may apply. â Price includes a $30 AT&T, Boost Mobile, T-Mobile, or Verizon discount. Requires activation with carrier. 1. Available to qualified customers and requires 24-month installment loan when you select Citizens One or Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple. Youâll need to select AT&T, Boost Mobile, TâMobile, or Verizon as your carrier when you check out. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time. Subject to credit approval and credit limit. Taxes and shipping are not included in ACMI and are subject to your cardâs variable APR. Additional Apple Card Monthly Installments terms are in the [Apple Card Customer Agreement](. Additional iPhone Payments terms are [here](. ACMI is not available for purchases made online at special storefronts. The last monthâs payment for each product will be the productâs purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to, installment term lengths and eligible products. See [support.apple.com/kb/HT211204]( for information about upcoming changes to ACMI financing. 2. Apple Intelligence will be available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to U.S. English, as an iOS 18 update this fall. Some features and additional languages will be coming over the course of the next year. 3. AT&T iPhone 16 Special Deal: Monthly price (if shown) reflects net monthly payment, after application of AT&T tradeâin credit applied over 36 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus and tradeâin of eligible smartphone. Receive credit with purchase of an iPhone 16 Pro or iPhone 16 Pro Max of either $1000, $830, or $350 (based upon the model and condition of your tradeâin smartphone). Receive credit with purchase of an iPhone 16 or iPhone 16 Plus of either $800 or $350 (based upon the model and condition of your tradeâin smartphone). Max bill credits will not exceed the cost of the device. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus on qualifying 36 month 0% APR installment plan, subject to carrier credit qualification. Customers purchasing this offer through Apple cannot add the Next Up Anytime option. $0 down for well qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Trade in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36 month installment plan. Credits start within 3 bills. Will receive catchup credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited time offer; subject to change. Limits: one tradeâin per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 16 and iPhone 16 Plus includes $30 AT&T connectivity discount. Activation required. Boost Mobile iPhone 16 Special Deal: Buy an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus and get $1000 in bill credits (not to exceed the cost of the iPhone) applied over 36 months. No tradeâin required. If you are trading in a device with this deal, tradeâin value will be applied as additional bill credits over 36 months. Monthly price (if shown) reflects net monthly payment, after application of $1000 in bill credit (not to exceed the cost of the iPhone purchased) and tradeâin credit (if applicable) applied over 36 months respectively. Requires activation of a new line, Boost Mobile Infinite Access plan and purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. After making 12 installment payments, you may upgrade to a new iPhone and get up to $1000 in bill credits (not to exceed the cost of the iPhone) applied over 36 months for the new iPhone on the Infinite Access plan and purchase on new qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. Tax on full retail price due at sale. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Bill credits are applied as a monthly credit over the 36-month installment plan. Tradeâin credits start within 3 bills. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limitedâtime offer; subject to change. Limits: one credit per line. May not be combined with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 16 and iPhone 16 Plus includes $30 Boost Mobile connectivity discount. Activation required. TâMobile iPhone 16 Special Deal: Monthly price (if shown) reflects net monthly payment, after application of TâMobile tradeâin credit applied over 24 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus and tradeâin of eligible smartphone. Receive credit with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus of $1000 or $500 for customers on a Go5G Next plan (based upon the model and condition of your tradeâin smartphone); or $800 or $400 for customers on a Go5G Plus plan (based upon the model and condition of your tradeâin smartphone). Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant tradeâin credit at checkout and (ii) TâMobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of tradeâin. Tax on preâcredit price due at sale. Limitedâtime offer; subject to change. Qualifying credit, data plan, and tradeâin in good condition required. Max 4 promotional offers on any iPhone per account. May not be combinable with some offers or discounts. Price for iPhone 16 and iPhone 16 Plus includes $30 TâMobile connectivity discount. Activation required. Contact TâMobile before cancelling service to continue remaining bill credits on current device, or credits stop & balance on required finance agreement is due. Verizon iPhone 16 Special Deal: Monthly price (if shown) reflects net monthly payment, after application of Verizon tradeâin credit applied over 36 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus. Customers on an Unlimited Ultimate plan receive: $1000 credit (based upon the model and condition of your tradeâin smartphone) with purchase of an iPhone 16 Pro or iPhone 16 Pro Max; $930 credit (based upon the model and condition of your tradeâin smartphone) with purchase of an iPhone 16 Plus; or $830 credit (based upon the model and condition of your tradeâin smartphone) with purchase of an iPhone 16. Customers on an Unlimited Plus plan receive $830 credit (based upon the model and condition of your tradeâin smartphone) with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus. Credit comprised of (i) Apple instant tradeâin credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, youâll see the credit for the first cycle on your second bill in addition to that monthâs credit. Requires purchase and activation of a new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus with the Verizon Device Payment Program at 0% APR for 36 months, subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires tradeâin of eligible device in eligible condition. Must be at least 18 to tradeâin. Apple or its tradeâin partners reserve the right to refuse or limit any tradeâin transaction for any reason. Inâstore tradeâin requires presentation of a valid, governmentâissued photo ID (local law may require saving this information). Inâstore promotion availability subject to local law; speak to a Specialist to learn more. Limitedâtime offer; subject to change. Additional terms from Apple, Verizon, and Appleâs tradeâin partners may apply. Price for iPhone 16 and iPhone 16 Plus includes $30 Verizon connectivity discount. Activation required. 4. Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, [apple.com]( the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See [support.apple.com/kb/HT211204]( for more information about eligible products. APR ranges may vary based on when you accepted an Apple Card. Cardholders who accept an Apple Card on and/or after August 1, 2024: Variable APRs for Apple Card, other than ACMI, range from 19.24% to 29.49% based on creditworthiness. Rates as of August 1, 2024. Existing cardholders: See your Customer Agreement for applicable rates and fee. If you buy an ACMIâeligible product by choosing to pay in full with Apple Card (instead of using ACMI), that purchase is subject to the Apple Card variable APR, not 0% APR. Taxes and shipping on ACMI purchases are subject to the variable APR, not 0% APR. When you buy an iPhone with ACMI, youâll need to select AT&T, Boost Mobile, TâMobile, or Verizon as your carrier when you check out. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last monthâs payment for each product will be the productâs purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See [support.apple.com/kb/HT211204]( for information about upcoming changes to ACMI financing. See the [Apple Card Customer Agreement]( for more information about ACMI financing. To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch. If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about Apple Card. TM and © 2024 Apple Inc. One Apple Park Way, MS 96-DM, Cupertino, CA 95014. All rights reserved. [Privacy Policy](   |  [My Apple Account](   |  [Legal]( If you prefer not to receive commercial email from Apple, or if youâve changed your email address, please [click here](.