Play Prime Day, Don’t Let Prime Day Play You

Plus, The Secret to the Perfect Pumpkin Pie [Find Recipes]( [Join Now]( [Login]( [America's Test Kitchen: Notes from the Test Kitchen]( [America's Test Kitchen: Notes from the Test Kitchen]( [For layout only]( [A collection of recipes from this newsletter]( Play Prime Day, Don’t Let Prime Day Play You [Hannah Crowley's Headshot]( [Hannah Crowley]( Executive Editor, ATK Reviews Amazon doesn’t do Prime Day out of the generosity of its heart. It’s clearing and recalibrating stock in its warehouses. But that doesn’t mean a shopper can’t get a great deal. We’re ready to cover the deals as they go live next week on Tuesday, October 8, and Wednesday, October 9. You have to be a Prime Member to participate. As service journalists specializing in kitchen gear we comb the list of thousands of products searching for those that did well in our reviews, which are always unbiased, science-backed, and carried out with hands-on testing in our lab in Boston. We also flag products on sale that notably did not rate well in our reviews and recommend what to get instead, so you don’t waste your money. Here are our tips for getting the most out of Prime Day. - Shop early. We’ve noticed a trend of more sales starting before the official two Prime Days and running out quickly. A few of our top products from testing are already on sale, such as the incredibly luxe and gifty [Breville Espresso Machine](. Or our [winning potato ricer from Chef’n]( just in time for the holidays. And the number-one most-asked-after appliance at the ATK staff equipment giveaway this year: rice cookers. Our [best buy model from Toshiba is also on sale early](. - Make a list of things you need and want, then shop the sales. Amazon is very good at making deals seem Not to Be Missed. Make a list so that you get what you want and need, not the gadget de jour. - Become a review skeptic. When we’re doing product research we’ll always read the reviews, but with a cynical eye. So many are fake. “Oh, your product is brand new and already has 300 five-star reviews? Interesting . . .” We sort the reviews “worst-first” to get at what people are really saying. - Take advantage of the timing for holiday shopping. Every fall I complain about two things. First, that the holidays are starting too soon (my HomeGoods decked the halls in August). And second, that I don’t start my holiday shopping soon enough. This year I’m starting a list now and checking it twice, against the sales. It’s gonna be my year to be less frazzled around the holidays. (One can dream.) - [Sign up for The Well-Equipped Cook Newsletter]( to get a special-edition email first thing on Tuesday morning with our Prime Day coverage. Happy hunting, Hannah Members get every recipe, review, and video. Get instant access to everything from the most trusted cooking experts. [Join now and get a free limited edition 25th Anniversary apron](. Things I’ve Wanted, Needed, and Now Use Regularly—On Sale! [Brew Barista-Quality Coffee at Home: Espresso Machines →]( [Achieve Perfect Mashed Potatoes Effortlessly: Potato Ricers →]( [Cook Rice to Perfection with Ease: Rice Cookers →]( Delicious Treats to Prepare for the Holidays [Warm Cinnamon Goodness in Every Bite: Apple Cider Doughnuts →]( [Rich Layers of Flavor: Chocolate-Espresso Dacquoise →]( [Sweet and Sticky Caramel Delight: Caramel Apple Cake →]( Because I Need to Make Dinner, Not Just Dessert [Fastest, Easiest Mashed Potatoes →]( [A Hearty, Comforting Classic: Best Beef Stew →]( [A Flavorful, One-Pot Meal: Arroz con Pollo (Rice with Chicken) →]( [Join now as a digital member, get our 25th Anniversary apron. 14,000+ Best-Ever Recipes, Tips and Tricks, Mobile App, 8,000+ Product Reviews, Full TV Show Episodes. Revolutionary recipes make you a better cook. GET ACCESS + FREE GIFT.]( What We’re Talking About 6 Pro Tips for Perfect Gravy These guidelines will help you create the most turkey-rich results you’ve ever tasted. [Read more →]( [Making Gravy]( For Truly Pumpkiny Pumpkin Pie, Add Sweet Potato [Canned candied yams are the secret to the best pumpkin pie you've ever tasted. Read more →]( Try Another Newsletter [The Well-Equipped Cook Newsletter Preview]( [Sign up for The Well-Equipped Cook →]( View the latest equipment guides, along with recipes, how-tos, and cooking videos that show you how to get the most value out of your top-rated kitchen equipment. [America's Test Kitchen Watch and Cook Newsletter Preview]( [Sign up for America’s Test Kitchen Watch and Cook →]( Watch and cook along with us through the current season of America’s Test Kitchen and explore related recipes from past seasons. A Word From the Sponsors of Our Public Television Show, America’s Test Kitchen [Plugra Premium Butter]( Inspired by Chefs, Plugrà Premium European Style Butter helps bring delicious taste and texture to your culinary delights. Our slow-churned formula for pliability, always made with 82% butterfat, provides flakier crusts, crispier cookies, and richer flavors. Learn what Plugrà can bring to your baking at [plugra.com](. [American Cruise Lines]( American Cruise Lines connects you with the diverse beauty of the United States, exploring over 35 states and their unique destinations aboard the nation’s newest fleet. We pride ourselves on delivering an unparalleled cruise experience with personalized service and sophisticated enrichment programs. A highlight is our commitment to regional culinary excellence, offering guests dishes prepared by expert chefs that showcase local flavors. Learn more at [americancruiselines.com](. [Breville Logo]( Founded in Australia in 1932, [Breville]( has become an iconic global brand that enhances people’s lives through thoughtful design and brilliant innovation, delivering kitchen products to more than 70 countries around the globe. [View the web version]( of this email. 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