I dislike these people, {NAME}...

10 formatting tips to add more personality and fun to your copywriting. {NAME} – want to know [who I dislike]( more than anyone else on the internet? Well, okay, it’s not just one person… It’s a whole damn personality trait… I like to call these people the "grammar gremlins"... Unlike your run-of-the-mill grammar police, these people are NOT well-intentioned when they point out a mistake… Grammar police are usually kind and respectful enough to send you a private message when they notice a mistake… Like when I got this very helpful message from a friend on Saturday… 🤭🤣 Well, that’s embarrassing. "Grammar gremlins" on the other hand… Would much rather give themselves a false sense of superiority by ruthlessly calling out strangers on the internet… Like this gem of a grem 👇 Honestly – I laugh when people like this come after me about my grammar, punctuation or "choice of words" lol. Listen, people! I’m a copywriter… A conversationalist… A storyteller… I’m NOT a literary perfectionist. And frankly – if I (or you) wrote in a technically perfect and grammatically flawless way… No one would read it. That shit would be boring as hell (oh yeah, I swear sometimes too – deal with it 🤣). That type of writing isn’t what the modern-day, internet-age, doom-scrolling browser wants to read. They want to be entertained, educated or inspired… They want to relate to your messaging. And sometimes, things need to be written in a certain way to be approachable and relatable. It’s okay to emphasize a word or statement with well-placed bolding… It’s okay to use "…" to help make a smoother transition (which is called a coherence marker btw. Learn about them [here](. It’s okay to use the occasional uppercase text and misplaced dash… It’s okay to make up fun words if they are on brand. So… If your messaging is overly formal, long-winded or super technical… Or if you just want to know how to add more personality and flow to your writing through GIFs, emojis, bolding, and other formatting tips… This week’s [YouTube video]( is for you… I share 5 tips for making your copywriting more engaging, relatable and easy to read – no matter your business, brand or niche… You’ll learn how to structure your copy to make it skimmable, relatable, easy and fun to read… AND… I even created [a free formatting guide]( with an in-depth breakdown of all my formatting tricks. Forget about trying to please everyone, {NAME}... And instead, learn how to write copy people actually enjoy reading… Because that’s the kind of copy that will get you clients and make you money. [Check it out here](. Alex P.S. Of course, I’m not saying it’s okay to throw all grammar rules out the window… Of course, you want to avoid making spelling errors, misusing words or writing sentences that don’t make any damn sense… Knowing how to communicate effectively is still important. [Obvi](. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 500,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Update preferences]( or [unsubscribe forever](.