? + ? = inevitable results

I have a confession, {NAME}... Are you guilty of coasting, {NAME}? You know, going with the flow a little too much... Playing it safe, playing it small and putting in the least amount of effort as possible? Well (confession time)... I've been there more times than I want to admit... In fact, I went through a period of YEARS in my freelance copywriting business where I half-assed it... I didn't set big goals, I didn't stretch myself, I didn't bother dreaming big... I just coasted. And I told myself that's what I wanted. Easy, breezy. The truth was... I was afraid of admitting I wanted more. I was afraid of trying something new and failing miserably. I was afraid of putting myself out there and getting rejected. So I didn't. Well, I probably don't have to tell you this, but that is NOT how you get results in your life... It doesn't matter if the "results" are more money, more clients, a juicy booty or a more fulfilling relationship… Half-assing it never works. But the tricky thing about half-assing it is that once you start, it can be really difficult to stop... The more you play it safe, the easier it is to stay the same. So, how do you shift from "half-ass" to "kick-ass" and start getting results already? My Posse Weeker, Avery, broke down the ultimate formula…👇 Massive action + mindset work = inevitable results. "Inevitable results." YES! As I was reading through this post, my head was viciously nodding up and down in agreement. How many people will never accomplish their dreams because they give up on themselves? How many people will never even TRY because imposter syndrome fills their heads with lies, doubts and fear? How many people will coast through life, accepting the bare minimum? How many people will half-ass their career, their fitness, their health, their relationships and then wonder why things didn't turn out the way they hoped? I don't know the stats… But my guess is… a lot. And that sucks. That's why I am constantly popping into your inbox with mindset tips and inspiring stories (stay tuned for a new mindset video coming your way in early January 👀)... That's why I give you actionable checklists, guides and resources (many of which are totally free)... That's why I rallied this rad, bad community – to give you the connections, accountability and support you need to go after your dreams... And it's why I pour my heart and soul into every single [Posse Program]( I create. Because I fiercely believe in you, {NAME}... That beautiful, fulfilling and awe-inspiring life you've always dreamed of is right around the corner... And I have everything you need to get started… But YOU have to be the one to take action. Whether you get started with my [Write & Ignite Challenge]( like Avery did… Or one of my [free YouTube videos]( I hope you spend the last couple weeks of 2023 reflecting on the year... And making plans to take mad action in the direction of your dreams in 2024. I've got your back every step of the way. Xoxo, Alex 💕 P.S. If igniting your copywriting career or side hustle is on the agenda for 2024... Keep your eyes on your inbox because the doors to my once-a-year LIVE copywriter coaching program will be reopening for one week only in early January. More details coming soon. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 500,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Update preferences]( or [unsubscribe forever](.