What to do when you hit a rough patch. Blame it on Mercury Retrograde⦠Blame it on the Blue Supermoon (I hope you got to see it, {NAME}, it won't happen again until 2037)... Blame it on the shifting seasons⦠But one thing is for damn sure, {NAME}⦠There is some funky ass energy going on right now⦠Do you feel it too, {NAME}? I'm not just talking about weird tech glitches, awkward conversations or communication breakdowns (because that's a whole other thing)... I'm talking about feelings of doubt, imposter syndrome and frustration with a side of "blah". Ugh. (Yup, like you, I'm not immune to these pesky feelings). And if you're not feeling that way right now, I know you have felt it at some point⦠Because if you're reading this email, I know you're like me. ð You've dared to dream big⦠You've made tough decisions and bold moves⦠You've taken risks⦠And you've committed to creating a life and business you love. So, yeah, that's how I know you've experienced some rough patches⦠Because you can't have one without the other. It's part of the deal you make when you step outside your comfort zone⦠And while it may feel impossible at times, remember⦠Big feelings open BIG doors. Without challenge, you can't have triumph. Your life and business ebbs and flows⦠Yes, just like the planets, the moon and the seasons... Yet we don't call Mercury stupid when it goes into retrograde (lol ok maybe we do)... We don't get mad at the Moon when it goes all dark⦠And we don't get frustrated by the trees when their leaves fall⦠So why in the HELL do we get so worked up by our OWN seasons? The truth is â growth is NOT linear. Growth is messy. Growth sometimes means taking a step back before you can leap forward⦠And just like my Reign Leader, Jenny, says⦠there's no such thing as starting back at zero. ð So if you're currently in a slow, low or "blah" season, {NAME}⦠If you're feeling unmotivated to sit down and work⦠If you're feeling defeated because so-and-so never got back to you⦠If you're feeling scared because you just quit your 9-5⦠If you're feeling unqualified because you're just getting started⦠Just remember ð what's meant for me will never miss me. Read that again, {NAME}... And this time, allow yourself to really believe it. What's meant for me will never miss me. That means you can slow down if you need. You can take a day off if you need. Hell, you can go into retrograde if ya need 𤣠Flow with your seasons without judgment⦠Because what's meant for you will never miss you. Now â does that mean you'll never experience doubt, imposter syndrome or frustration? Of course not⦠But how you choose to view the lessons in these experiences can change everything. Happy Sunday, {NAME} ð Alex P.S. Every time I'm in a funk, my brother asks me if my Mercury is in gatorade ð¤£â¦ to which I say, "YES it is, thank you very much! And it's a helluva ride." ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. Youâre here because you signed up somewhere on my website and Iâm glad you did. It means youâre like us â a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. Youâre in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex
Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when sheâs not behind her laptop, youâll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania
Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany
Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, youâll find Brittâs brilliant sass all over our content and social channels. Social Media Strategist - Ketevan
The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny
Jenny is a festival junkie, ritual-obsessed, Yoga teacher whoâs equally as passionate about writing words with meaning. Around here, youâll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle
Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory
When sheâs not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, sheâs our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 â 1917 W 4th AveVancouver, BC V6J 1M7
Canada
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