About Monday

An important message from our CEO [This Week at Aldi]( [Aldi header logo]( [OFFERS]( [GROCERIES]( [RECIPES]( [Rainbow] [Rainbow] Dear Valued Customer, I want to share some important information with you. On Monday night, BBC Panorama aired an investigation that revealed some eye-opening findings about supermarket price-matching. They found that many of Tesco’s products, which claim to be price-matched with Aldi, are not like-for-like. The programme, which aired on BBC One, highlighted that nearly a third of Tesco’s matched products contain less of the main ingredient compared to Aldi’s. This really reinforces what we’ve always believed: Aldi is the only supermarket where you can count on both top-quality products and low prices. At Aldi, we believe that fresh, healthy, great-quality food is a right, not a privilege. That’s why we’re so committed to bringing you the best at the most affordable prices. And while we put all our energy into maintaining these standards, we’re aware that no one is perfect, including ourselves. We are always striving to improve, and we welcome feedback from our valued customers to help us do just that. We’re aware that other retailers might claim to match our prices, but as this research shows, these claims are not always what they appear to be. We welcome the investigation by Panorama, as it supports what we passionately believe: at Aldi, you don’t have to compromise on quality to get great value. We work tirelessly to ensure our exclusive products are not only affordable but meet the highest standards, often with a higher specification than equivalent own-label products sold by our competitors. This dedication has been recognised, with Aldi winning over 530 individual awards for quality over the last 12 months, including Quality Food Awards Retailer of the Year 2023 and Drinks Retailer of the Year at the 2024 Retail Industry Awards. We’re also incredibly proud to be named the UK’s cheapest supermarket by independent Which? research for the last 10 consecutive months and for the last three years running. To learn more about the Panorama findings, you can read [the full article]( and if you missed it, the programme is available to watch now on [iPlayer](. We truly value every single customer who chooses to shop with Aldi. It’s for you that we work so hard to keep our prices low, without ever compromising on quality. Thank you for shopping with us, and we look forward to welcoming you back to our stores soon! Warm regards, Giles Hurley [Aldi] Keep up to date with Aldi [Contact Us]( [Store Finder]( Download our FREE app now [Download on the App Store]( [Get it on Google Play]( [Facebook]( [X]( [Instagram]( [YouTube]( [TikTok]( Terms & Conditions Please note this inbox is not monitored. We love hearing from you, so if you do need to get in touch, please complete our online form at [help.aldi.co.uk/s/contact-form-online]( Don’t want to hear from us? Click [here]( to unsubscribe. [Security Policy](