Ambuja Cement: Khali to Gulzar | Chat with Facebook's Saurabh Doshi | 'Mahasangams' 2.0: Why GECs love them...

Friday, February 02, 2018 [alt_text]( [alt_text]( [alt_text]( [alt_text]( Cement: From Khali to Gulzar:20180202&u= [Ambuja Cement: From Khali to Gulzar]( Cement: From Khali to Gulzar:20180202&u= Ambuja Cement has changed lanes from humour to emotion. Triton Communications creates a 4-minute-long video that captures the soul of India's rooftops. Gulzar has penned the script. --------------------------------------------------------------- [alt_text]( [alt_text]( --------------------------------------------------------------- [alt_text]( any sort of measurement is good: Facebook's Saurabh Doshi:20180202&u= ["Broadly, any sort of measurement is good": Facebook's Saurabh Doshi]( any sort of measurement is good: Facebook's Saurabh Doshi:20180202&u= In the context of online video, what can content creators and brands do to get the most out of Facebook? --------------------------------------------------------------- [alt_text]( 2.0: Why TV channels love this strategy:20180202&u= ['Mahasangams' 2.0: Why TV channels love this strategy]( 2.0: Why TV channels love this strategy:20180202&u= Previously done for creative purposes, cross pollination of characters and storylines is now a business strategy for GECs. A look at the trend. --------------------------------------------------------------- [alt_text]( [alt_text]( --------------------------------------------------------------- [alt_text]( Prock-Schauer joins IndiGo as chief operating officer:20180202&u= [Wolfgang Prock-Schauer joins IndiGo as chief operating officer]( Prock-Schauer joins IndiGo as chief operating officer:20180202&u= He will be reporting to Aditya Ghosh, president and whole- time director, IndiGo. --------------------------------------------------------------- [alt_text]( Inc. to handle Playgard Condoms digital mandate:20180202&u= [Chimp&z Inc. to handle Playgard Condoms digital mandate]( Inc. to handle Playgard Condoms digital mandate:20180202&u= The account will be handled from the agency's Mumbai office. --------------------------------------------------------------- [alt_text]( comedians and a suit on the business of laughter...:20180202&u= [Two comedians and a suit on the business of laughter...]( comedians and a suit on the business of laughter...:20180202&u= The future looks bright for this breed of influencers, who're both enjoying and grappling with the presence of brands in their lives. --------------------------------------------------------------- [alt_text]( Star Wars to Dunkirk: the British film and TV industry soar:20180202&u= [From Star Wars to Dunkirk: the British film and TV industry soar]( Star Wars to Dunkirk: the British film and TV industry soar:20180202&u= The boom in UK film and prestige TV drama production accelerated in 2017, with total investment in titles hitting a record of almost 3 billion. --------------------------------------------------------------- [alt_text]( to increase stake to 51% in Viacom18:20180202&u= [TV18 to increase stake to 51% in Viacom18]( to increase stake to 51% in Viacom18:20180202&u= The deal has been furnished for a cash consideration of $20 million. --------------------------------------------------------------- Shareworthy [alt_text]( Star Wars to Dunkirk: the British film and TV industry soar:20180202&u= Star Wars to Dunkirk: the British film and TV industry soar) [From Star Wars to Dunkirk: the British film and TV industry soar [See all](]( Star Wars to Dunkirk: the British film and TV industry soar:20180202&u= Star Wars to Dunkirk: the British film and TV industry soar) CREATIVE SHOWCASE [alt_text]( Growth+20180202&u= [Brand: Horlicks Growth+ Media: TV [See all](]( Growth+20180202&u= Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](