Four B2B buyer personas you’re most likely to meet

How to win the hearts and minds of B2Bs biggest decision makers. [Adobe Experience Cloud]() How to win the hearts and minds of B2B's biggest decision makers Talk about too many cooks in the kitchen – more than half of today’s B2B businesses now rely on complicated buying committees to negotiate purchase decisions. [Four people you’re likely to meet in the B2B sales cycle]() is your guide to winning the confidence of key B2B purchasing personas using content-powered commerce experiences. Delight stakeholders by creating a faster, easier purchasing process: - Helping the primary buyer find the best solution for their needs - Assuring the technical buyer your product exceeds their listed requirements - Presenting the approver with a compelling case for purchase - Convincing procurement of maximum value at minimum cost Pave a path to purchase for your B2B buyers. Discover how you can create a faster, easier buying experience with the help of content-powered commerce. [Download the guide]() All the best, The team at Adobe [Four B2B buyer personas you’re most likely to meet]() Make the digital economy personal. [Adobe] [Facebook]() [LinkedIn]() [Twitter]() [YouTube]() [Products]() [Solutions]() [Resources]() [Events]() [Visit Adobe Commerce]() --------------------------------------------------------------- © 2022 Adobe. All rights reserved. Adobe and the Adobe logo are registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. This is a marketing email from Adobe, 345 Park Avenue, San Jose, CA 95110 USA. Click here to [unsubscribe](). Please review the [Adobe Privacy Policy](). To ensure email delivery, add adobecommerce@adobe.com to your address book, contacts, or safe sender list. [View online](